• Loading stock data...
Monday, June 30, 2025

W Series Uses Formula 1’s Slipstream to Reach Growing Fan Base

  • The W Series, a women’s racing series, kicked off its third season in Miami.
  • The series recently announced deals with ESPN and Sky Sports.
W-Series
W Series

Over the weekend in Miami, a racing series began what it hopes is a new chapter of expansive growth in the U.S. and beyond. And Formula 1 was there, too. 

The all-female W Series kicked off its third season with two races in Miami that preceded F1’s first Grand Prix in the city. 

The W Series will grow to 10 races over eight weekends this year, up from eight races in 2021, each one aligned with F1’s calendar. 

  • On May 5, W Series announced an agreement with ESPN to carry its full 2022 season in the U.S.
  • Sky Sports inked a three-year deal in April to broadcast the series in the U.K.

“We might have broken some [broadcast] records [in Miami],” W Series media and communications manager Joe Downes told Front Office Sports at the Miami Grand Prix.

There are four teams managed by the W Series. Private team owners include Puma, former Olympian Caitlyn Jenner, crypto exchange Quantfury, and a decentralized autonomous organization called CortDAO

There is no entry fee, and all drivers race in a standardized car.

The F1 Connection

Several drivers work with F1 teams, including two-time champion and winner of both Miami races, Jamie Chadwick.

The series has “evolved massively” since 2019, Chadwick told FOS. “If you had told me at the start of last season that we would be in Miami, I don’t know if I would have believed you.”

Chadwick uses F1 team Williams’ simulators and other training facilities as she works toward her “ultimate goal” of driving for its F1 team.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 30, 2025; Austin, TX, USA; The team of Alex Marquez (73) of Spain and BK8 Gresini Racing MotoGP celebrate as he comes in second place in the 2025 Grand Prix of the Americas at Circuit of The Americas.

European Watchdog Clears Liberty Media’s $5B MotoGP Buy

Liberty Media now owns both the motorcycle racing league and F1.
Wisconsin cornerback Xavier Lucas (6) is shown during the first quarter of their game against South Dakota Saturday, September 7 , 2024 at Camp Randall Stadium in Madison, Wisconsin.

Wisconsin Sues Miami for ‘Tampering’ With Football Transfer

Xavier Lucas signed NIL deals in Madison before transferring to Miami.

Verstappen Nears F1 Suspension After ‘Mario Kart’–Style Mayhem

The Red Bull driver received penalty points in Sunday’s race.

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
James Harden

Adidas Posts Big Profits in First Quarter Without Yeezy

Profits and sales are up after selling off remaining Yeezys last year.
Oracle Park
March 18, 2025

S.F. Giants Selling Stake to Private Equity to Pay for Facility Upgrades

The team said the cash would not be used to grow payroll.
March 20, 2025

Nike Struggles Continue, but Signs of Turnaround Appear

The embattled company beats tepid expectations in both revenue and earnings.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
February 14, 2025

DraftKings Turns First Full-Year Profit, Stock Up 47% in 2025

The company’s sports betting business continues to grow despite headwinds.
Billie Jean King
February 13, 2025

Billie Jean King: ‘Billionaires, Not Millionaires’ Are Fueling Women’s Sports Boom

Billie Jean King wants more women involved in team ownership, too.
February 5, 2025

Under Armour’s Desired Turnaround Sees Sparks With Q3 Earnings Beat

The 2010s darling has been struggling to find the right formula.