Thursday December 7, 2023

Vizrt Installations Allow Marquee Sports Network to Elevate Broadcasts

  • Marquee Sports handle broadcast production for Chicago Cubs games.
  • With fans stuck at home, Vizrt has enabled the regional network to elevate their broadcasts.
Oct 1, 2020; Chicago, Illinois, USA; A general view outside of Wrigley Field announcing the game between the Chicago Cubs and the Miami Marlins was cancelled. Mandatory Credit:
David Banks-USA TODAY Sports
Copy Link
Link Copied
Link Copied

The Chicago Cubs have built up some of the most loyal fans in sports over the course of the last century. Despite this loyalty, Cubs fans demand the highest quality broadcasts when cheering on their favorite team.

Launched in February of 2020, Marquee Sports Network is the television home of Chicago Cubs broadcasts and coverage of the Chicago Bears for sports fans in the greater Chicago area. In order to elevate their broadcasts of one of America’s most storied professional sports franchises in a unique season, Marquee Sports Network recently entered into a partnership with Vizrt. 

With the first SMPTE 2110 installation for the Sinclair Sports Properties, and the data integration scheme Marquee Sports has implemented between Viz Artist / Viz Trio and Sportradar, the regional sports network was able to better tell the story of a 2020 season that has kept MLB fans out of stadiums.

“Vizrt is the standard bearer – it was an easy choice,” Marquee Sports VP of Tech Ops Debby Schneider told Front Office Sports of the decision to work with Vizrt. “State-of-the art graphics, ultimate game-related flexibilities and baseball innovation — Vizrt provides all in spades.”

Using the aforementioned suite of Vizrt products, Marquee Sports Network is able to create high quality graphic analytics through integration with Sportradar. With virtually all baseball fans only able to enjoy games through broadcasts last season, having high quality broadcasts was more important than ever. 

“The pandemic has driven more folks to stay home — to watch baseball — and linger on graphics, and to even consider placing a wager on said game, as it is legal here in Illinois,” Schneider added. “Vizrt is uniquely positioned to bring gaming aspects to the home graphically, and we at Marquee Sports Network have taken major strides to do just that. Gambling graphics, soon to be a priority nationally, were quickly moved to the head of the line at Marquee Sports Network, and therefore Vizrt, who answered the call impressively.”

Marquee Sports’ production executives were able to quickly elevate the quality of broadcasts far beyond the standard for a regional sports network. Thanks to this level of quality, Cubs’ broadcasts became the number one show in Chicago by way of Nielsen ratings and led to significant revenue growth and viewer satisfaction.

Combine this high level of technical quality with the picturesque venue of Wrigley Field and Marquee Sports Network have the recipe for successful broadcasts when the 2021 season rolls around. 

“Our announcers gravitate quite organically to all our graphics, including the weather and those around high-end analytics — Wrigley Field, in particular, lends itself to commentators waxing eloquently about launch angle, exit velocity, etc,” Schneider concluded. 

When the Cubs return to Wrigley Field next year, fans at home will once again be treated to high quality broadcasts supplemented by Vizrt’s best-in-class visual tools.

Copy Link
Link Copied
Link Copied

What to Read

Detailed view of the new In-Season Tournament court before the game between the New Orleans Pelicans and the Dallas Mavericks at the Smoothie King Center.

New Orleans Pelicans Reportedly Headed For Local Television

The Pelicans could air games on over-the-air channel Fox 8.

USGA’s Amanda Weiner on Delivering
Personalized Fan Experiences with
 AI and Automation

How the USGA is using AI to streamline content creation and distribution.
A rendering of the inside of the proposed rebuild of Ryan Field.

Northwestern Secures Approval For New $800M Football Stadium

Northwestern's rebuild of Ryan Field can move forward after a contentious debate.
A view of a game ball and the Bally Sports logo on the stanchion post before the game between the Dallas Mavericks and the Orlando Magic at the American Airlines Center.

Bankruptcy Judge Approves NBA, Bally Sports Deal, But It’s Complicated

The NHL has a similar deal, but MLB and SBG are balking.
podcast thumbnail mobile
Front Office Sports Today

Why the NBA May Have Made Billions With Midseason Tournament


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple Locations
Multiple Locations
Creative Artists Agency
Multiple Locations
The Los Angeles Chargers are leaning into their Hollywood home to promote Disney's upcoming movie.

AI Robots Take Seats At NFL Game

Disney used SoFi Stadium to promote its upcoming science fiction movie.
Both executive see Apple's headset impacting sports viewing.
July 14, 2023

Bob Iger, Adam Silver Promote Apple Vision Pro’s Impact on Sports

Both executives envision Apple's headset impacting sports viewing.

MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI

Chris Schlosser discusses MLS's growth and digital transformation.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
The NFHS will begin allowing electronic communication in high school baseball.
July 7, 2023

PitchCom Extends to High School Baseball After MLB Success

An NFHS rule change opens PitchCom up to high school baseball.
The company signed a 20-year, $700M arena naming rights deal in 2021.
June 9, 2023

Crypto.Com Suspends US Institutional Exchange Amid SEC Crypto Crackdown has a 20-year, $700M arena naming rights deal.
June 5, 2023

Apple Looks to Upend Sports Watching with Mixed Reality Headset

Apple unveiled its mixed reality headset, the Apple Vision Pro.
April 19, 2023

UFC to Stream Fights in 8K Through Dome Theatres

Cosm's first 8K video viewing venue will open next year in Los Angeles.