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Friday, April 25, 2025

Wrexham FC Investor Sam Porter on Economics of Soccer, Rise of Pickleball

In the latest episode of Portfolio Players, presented by E*TRADE from Morgan Stanley, Front Office Sports Editor-in-Chief Dan Roberts sits down with Sam Porter, Club Necaxa, La Equidad Co-Owner and a Limited Partner of Wrexham A.F.C., to discuss his diverse investments across the sports landscape.

Porter discusses investing in soccer and pickleball, and U.S. vs international teams. Talking about his experience in ownership, he breaks down the financial challenges and rewards of team ownership as well as the private equity’s involvement in ownership.

Portfolio Players, which releases on Tuesdays every other week, uncovers the strategies behind the deals, decisions, and dollar signs that define sports business. Whether it’s legendary athletes or powerhouse executives, we break down the sponsorships, private equity plays, and entrepreneurial ventures shaping the industry. Check out our premiere episode now live on YouTube and Front Office Sports properties.

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