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Tuesday, July 29, 2025
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Coach Yo Talks NIL and Leadership

Deja sits down with Ole Miss head coach Yolett McPhee-McCuin—better known as Coach Yo—for a wide-ranging conversation on how NIL and the transfer portal are transforming women’s college basketball.

From recruiting and roster-building to personal branding and business, Coach Yo breaks down how she’s adapting to the new era—and what it takes to lead through change.

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