Electronic Arts, Activision Blizzard, and Take-Two Interactive are reaping the benefits of a potential customer base that now includes 2.69 billion gamers worldwide, per Statista.
EA engaged more than 230 million players this past fiscal year and generated $1.67 billion in revenue during Q3 FY21. The numbers were driven by the growth of “Apex Legends” and the Ultimate Team modes in both “Madden” and “FIFA.”
- In December, “FIFA Ultimate Team” saw a record of nearly 6 million daily active players.
- “Apex Legends” saw 30% year-over-year growth in new players.
Activision Blizzard reported even better earnings on the strength of the “Call of Duty” franchise, raking in $3.05 billion in revenue for its Q4 ending December 2020.
- The franchise saw more than 100 million monthly active players and drove net bookings to approximately double last year’s level.
- “Call of Duty” premium unit sales grew more than 40% year-over-year.
Take-Two Interactive, the operation behind the “Grand Theft Auto” and “NBA 2K” series, reported $860.9 million in revenue in its Q3 earnings report.
The integration of free-to-play options, premium content, and the launch of Sony and Microsoft’s next-gen consoles has bolstered the biggest publishers’ bottom lines.