• Loading stock data...
Monday, May 27, 2024

VERT Looks to Real-Time Data to Provide More Engaging Fan Experience

VERT- Tech - Sports

When it first started, VERT’s mission was to be a “bragging product” — something that a teenage athlete could use to measure their vertical jump and then show off to their friends.

That iteration of the product didn’t last long after the company pivoted towards a product that could be used by both volleyball players and coaches. Not only could the players see how high they were jumping, but coaches could also monitor the number of jumps they were taking during a game and see how much more force was being exerted on a player.

Now, the company has leveraged its technical success at over 350 college programs to be able to offer a new kind of stat to fans who are either at the match or watching on TV. Instead of exit velocity like baseball, it’s the height of one’s vertical.

“Over the course of the last few NCAA Women’s Volleyball Final Fours, we have partnered with ESPN to showcase the vertical jump stats on their broadcast of the event,” said Patrick Lillis, data and marketing manager at VERT. “We have been able to see success and an increased fan interest in these kinds of stats.”

These next-gen stats have also transitioned well to experiential opportunities, an area that Lillis and the team at VERT see vast potential in as they head into 2019 and beyond.

“During the season, there are about 2-3 club volleyball tournaments a month from January until July. Alongside one of our partners, AcuSpike, we have put together a 30’ x 30’ activation space that allows girls to jump up, spike a ball, and get their vertical jump numbers in real time.”

WATCH: Sports’ Silicon Valley Insider

While having a presence at club volleyball tournaments is key for their target demo and their business, they have found themselves working closely with brands over the last year or so.

Working for the likes of Adidas, Red Bull, and WaWa, the company has found that while the data it is collecting for the teams and coaches is important, players and people who may not need the data every day are enjoying it as a type of experience that they can then share.

The product that was once supposed to be a bragging product is now finding success essentially doing just that. Not planned, the opportunity arose from VERT evolving over time.

Percolating into college athletics, VERT has worked alongside the Texas Tech marketing department to bring fans the chance to see how their vertical stacks up against the women’s basketball team.

“At Texas Tech, the department has set up an area where fans can not only see how high they jump, but also see if they can get anywhere close to the ladies on the team,” said Lillis. “We have their real verticals in there. It’s an easy and relevant way for them to activate and one that is memorable and easily shareable from a fans perspective.”

[mc4wp_form id=”8260″]

While its name may suggest the tool only measures someones vertical, Vert also focuses on measuring the amount of force someone is exerting, giving it the ability to be used across activations where fans might be throwing a football, baseball, or even swinging a tennis racquet.

The goal? Provide a solution that could give a college athletic program the opportunity to not only help its student-athletes, but also provide new experiences for fans and sponsors.

“We can tell an administrator that they are going to get an opportunity to help the student-athletes by tracking their health and wellbeing, help the coaches by providing them with extra data, show the fans a completely new and unique experience and also give the sponsors an opportunity to bring in different eyeballs.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jan 11, 2024; Paris, FRANCE; NBA commissioner Adam Silver speaks before a NBA Game between the Brooklyn Nets and the Cleveland Cavaliers at AccorHotels Arena.

Adam Silver Is the Real Winner in the Battle for the NBA’s Rights Future

For the past decade, the commissioner has been playing chess, not checkers.
NCAA headquarters in Indianapolis. Ncaahall 311477 Jpg

From Revenue-Sharing to Private Equity: Breaking Down the NCAA’s Historic Week

Commercialization of college sports has never been more evident than this week.
May 22, 2024; Minneapolis, Minnesota, USA; Minnesota Timberwolves guard Anthony Edwards (5) controls the ball against Dallas Mavericks forward Derrick Jones Jr. (55) in the fourth quarter during game one of the western conference finals for the 2024 NBA playoffs at Target Center.

NBA Media-Rights Talks ‘in Fourth Quarter.’ Here’s What We Know

NBA heads into Memorial Day weekend without a new set of deals.
Michigan defensive back Mike Sainristil celebrates a play against Washington during the second half of the national championship game at NRG Stadium in Houston on Monday, Jan. 8, 2024.

NCAA, Power Conferences Approve Settlement to Allow for Revenue Sharing

NCAA, power conferences will split $2.7B in damages to thousands of athletes.
podcast thumbnail mobile
Front Office Sports Today

French Open Marks Transition in Tennis

0:00

Featured Today

exclusive

‘This Is Semi-Pro’: Inside One Arena Football League Team’s Collapse

The collapse of the Georgia Force, as told by the players who lived it.
Michael Block signs autographs on the 18th hole during day three of practice for the PGA Championship at Valhalla Golf Club on Wednesday, May 15, 2024.
May 19, 2024

‘I Prefer It This Way’: How Life Works for PGA Club Pros

Here’s how life works for the qualifiers at golf’s second major.
February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.
May 18, 2024

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.
May 14, 2024

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
EA Sports
Multiple - USA Careers
Nike
Multiple - USA Careers
CAA
Multiple - USA Careers
Sponsored

How Sportradar and the NBA are Partnering to Fuel Fan Engagement

How Sportradar and the NBA are utilizing data to enhance fan engagement
Oakland-A's
April 25, 2023

Oakland A’s Could Share Stadium with Triple-A Team

The Oakland A’s could be searching for a place to play.
Sponsored

MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI

Chris Schlosser discusses MLS’s growth and digital transformation.
Sponsored

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
Titans stadium.
April 19, 2023

Titans’ Historic New $2.1B Stadium One Step Closer to Reality

About $1.26B in public money would go toward the new stadium.
Crypto-markets-sports-sponsorship
May 20, 2022

Crypto Crash Impact on Sports Sponsorships

Prior to the last two weeks, cryptocurrencies, NFTs, exchanges, and a host…
Insights-Wearables-Consumers
March 11, 2022

The Evolution of Consumer Wearables

The wearables market has seen incredible amounts of growth since the onset of the pandemic. Trends like telemedicine and remote patient monitoring have helped spur adoption and inspired new consumer products that allow for the tracking and collection of biometric data.
February 11, 2022

The Role of Live Sports in Streaming

The streaming wars have intensified as the field is as competitive as ever. One way to retain customers? The answer might be live sports.