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Sunday, June 16, 2024

Vegas Golden Knights to Get Their Own Facebook Watch Series

The five-part series debuts on Wednesday, November 8th.

The show will give viewers an all-access look to the teams early days as a franchise. (Photo via NHL.com)


Through the first month of the season, the Vegas Golden Knights has been one of the best stories in sports.

Now, the world will have a chance to see how the franchise was created and how it has played a pivotal role within the community in the aftermath of the Las Vegas shooting.

Through a partnership with NowThis Sports and the National Hockey League, Home Team: The Vegas Golden Knights will post weekly episodes on Facebook Watch over the course of five weeks.

The series takes viewers behind the scenes during the team’s first ever training camp, and follows the Golden Knights as they come together as one team and form their identity.

Over the course of the five episodes, viewers will also be able to see how sports can help a community rally together in times of crisis.

Home Team: The Vegas Golden Knights is the first series to launch as part of NowThis Sports — a new channel from NowThis. Through compelling social video and mid and long-form series, NowThis Sports will tell highly emotive stories that uncover the human condition that drives athletes.

“We’re honored to be partnering with the NHL to create such a meaningful series,” said Athan Stephanopoulos, President of NowThis. “It’s not often that a professional sports team is launched, but given the extra weight of the recent events in Las Vegas, our goal is to tell this story with sensitivity and on-the-ground perspective that NowThis is known for. We’re excited for viewers to experience both the launch of the Vegas Golden Knights through the eyes of the athletes, and also experience the fans’ reaction as they come together to grieve and heal in the wake of such tragedy.”

While a great way for NowThis to leverage their storytelling capabilities, the NHL is thrilled with the quality of content the fans will see.

“This is a terrific opportunity to continue to super-serve our fans with compelling content that helps them understand who our players are behind the visors and masks, and to connect them with our newest franchise on a more emotional level,” said Steve Mayer, NHL Chief Content Officer and Executive Vice President. “The world saw the entire hockey community come together in solidarity with the Golden Knights and in support of the victims and first responders. Home Team: The Vegas Golden Knights will bring fans into the locker rooms and living rooms of the players that helped bring comfort to Las Vegas.”


This piece has been presented to you by SMU’s Master of Science in Sport Management.


Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.

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