• Loading stock data...
Sunday, July 14, 2024

Vaunt Wants to Give Athletes a New Place to Tell Their Story

Roger Mason Jr. hopes his new platform will be a place for fans to get an unfiltered look into the lives of athletes.

The first show on Vaunt is titled 84/7 and lets users take a look inside Antonio Brown’s life. (Photo via VAUNT’s Facebook)

Vaunt (verb): to boast about or praise.

When you want it and how you want it — that’s what the founders of Vaunt wanted to create for consumers. Hearing straight from the source allows consumers to get the story right the first time, and personalities are able to do just that with the help of Vaunt.

The company, who just recently had their launch party in New York City, celebrated the launch of their first celebrity channel “84/7,” featuring Pittsburgh Steelers wide receiver Antonio Brown.

With the channels, Vaunt’s aim is to provide a platform for celebrity personalities like Antonio Brown to allow their fans to truly understand their story.


“Other people usually tell your story… My fans can tune in to see everything on 84/7,” explains Brown.

Vaunt provides an opportunity for athletes and other celebrity personalities to be genuine with their fans. The genuine feel that Vaunt encourages allows for relatability and an opportunity for celebrities to redefine their brand into exactly what they want it to be — no media personnel involved.

Co-founder Roger Mason Jr. knows a thing or two about what it is like to have the media tell your story for you.

A 10-year NBA veteran, Mason Jr. experienced the lifestyle of an athlete and noticed a need for a platform for celebrity personalities to portray their own story rather than allowing the media tell it for them.

Photo via VAUNT Twitter

The live video series allows athletes to be themselves, as it goes completely unscripted.

It provides a raw, emotional experience for viewers that they cannot get anywhere else. Whether it is live training sessions, hanging out with friends and family or returning home to give back, subscribers will see what inspires personalities like AB to do what they do.

It can be difficult to understand the pressures of the lifestyle that personalities live, so Vaunt allows consumers to be able to broaden their perspective by gaining insight into the lifestyle.

Vaunt is unique because it allows inside access to high-profile celebrities. Some of the features included in a subscription are exclusive inside access by the personality filmed by a producer, ability to chat with the personality, unscripted special moments with the personality, and personality merchandise.

Not only do fans have access to their favorite personalities, but they will have an opportunity to see how the personalities think. Once they begin to understand their favorite role models, they are able to contribute to collaborative conversations to inspire the personalities on ideas to next projects and what categories they can become influencers in.

Vaunt is subscribable through Google Play and is both Apple and Android friendly. Your subscription can be either monthly or yearly. Additionally, there is a free trial period offered. Stay tuned to hear the real story from upcoming personalities first hand, and be ready to be a part of redefining the media world as we know it.

This piece has been presented to you by SMU’s Master of Science in Sport Management.

Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.

Want to learn more, or have a story featured about you or your organization? Contact us today.


Copy Link
Link Copied
Link Copied

What to Read

Oct 2, 2021; Miami Gardens, FL, USA; NFL commissioner Roger Goddell speaks during the Don Shula Celebration of Life at Hard Rock Stadium.

The NFL Is Confident It Can Overturn the Sunday Ticket Verdict

The league may have good reason to believe it can win.
Oct 5, 2023; Landover, Maryland, USA; Washington Commanders owner Josh Harris with fans before the game against the Chicago Bears at FedExField.

Parts of the Commanders’ Past Finding Their Way Into Harris Era

The team is developing plans to honor former logo designer next season.
Apr 25, 2024; Detroit, MI, USA; NFL Commissioner Roger Goodell addresses the crowd during the 2024 NFL Draft at Campus Martius Park and Hart Plaza.

NFL Will Dip Its Toes in Private Equity by Year’s End

The league is likely to cap PE involvement in teams at 10%.

NBA Agrees to $76 Billion in Media-Rights Deals, but TNT Still Looms

Welcome back, ‘Roundball Rock.’ Farewell, ‘Inside the NBA’?
podcast thumbnail mobile
Front Office Sports Today

Warner Bros. Discovery Faces Final Decision on NBA Rights


Featured Today

Jan 7, 2024; Nashville, Tennessee, USA; Jacksonville Jaguars wide receiver Calvin Ridley (0) reacts after scoring a touchdown against the Tennessee Titans during the first half at Nissan Stadium.

Without Hard-Line Bans, Pro Athletes and Personnel Will Keep Betting on Sports

Penalties often aren’t stringent or consistent enough to deter banned behavior.
July 8, 2024

NFLPA Report Cards Have Become the ‘Talk of the Locker Room’ Across..

NFLPA report cards have become the ‘talk of the locker room.’
July 7, 2024

The New College Sports Insiders Are Graphic Designers

Joe Tipton and Hayes Fawcett have become premier news-breakers on social media.
Oct 27, 2023; Sacramento, California, USA; A general of the Sacramento Kings logo on the court before the game against the Golden State Warriors at Golden 1 Center.
July 6, 2024

How Sports Went From Private Equity Punchline to Coveted Asset Class

Once an industry punchline, sports are now a coveted asset class.

How Sportradar and the NBA are Partnering to Fuel Fan Engagement

How Sportradar and the NBA are utilizing data to enhance fan engagement
April 25, 2023

Oakland A’s Could Share Stadium with Triple-A Team

The Oakland A’s could be searching for a place to play.

MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI

Chris Schlosser discusses MLS’s growth and digital transformation.

TopSpin 2K25 Brings the Legends of Tennis to Your Living Room

2K sports is reviving a classic with TopSpin 2K25.
Titans stadium.
April 19, 2023

Titans’ Historic New $2.1B Stadium One Step Closer to Reality

About $1.26B in public money would go toward the new stadium.
May 20, 2022

Crypto Crash Impact on Sports Sponsorships

Prior to the last two weeks, cryptocurrencies, NFTs, exchanges, and a host…
March 11, 2022

The Evolution of Consumer Wearables

The wearables market has seen incredible amounts of growth since the onset of the pandemic. Trends like telemedicine and remote patient monitoring have helped spur adoption and inspired new consumer products that allow for the tracking and collection of biometric data.
February 11, 2022

The Role of Live Sports in Streaming

The streaming wars have intensified as the field is as competitive as ever. One way to retain customers? The answer might be live sports.