Thursday December 7, 2023

Utah Jazz Launch Streaming Service Amid RSN Shakeup

  • Franchise expands broadcasting reach after reaching a deal with a local TV station.
  • The Jazz and Suns will debut team-branded streaming apps this season amid their switch from cable RSNs to over-the-air TV.
Franchise expands broadcasting reach after reaching a deal with a local TV station.
Rob Gray-USA TODAY Sports
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The Utah Jazz have revealed subscription details for its new Jazz+ streaming service debuting this season as part of the NBA team’s revamped local broadcasting model.

In June, the Jazz announced its plan to air future games on Sinclair Broadcast Group’s over-the-air Utah TV station KJZZ and leave its previous local broadcast partner AT&T SportsNet as its parent company Warner Bros. Discovery exits the regional sports network business. Local fans can stream games by Jazz+, offering annual subscriptions for $125.50, monthly subscriptions for $15.50, and a single-game pass for $5.

The annual subscription will give access to 80-plus preseason and regular season games, coming out to about $1.50 per game. It also offers exclusive behind-the-scenes Jazz content, such as on-demand games and video programming in the monthly tier.

Fans who purchase the Jazz+ annual pass by October 24 will also receive two complimentary tickets to a Jazz home game, a team t-shirt, and a hat. 

“I think every team is going to have to look at the variables and run through their own kind of formula on, ‘Hey, it’s gonna be more work to start, but long term you’re gonna have that, that freedom,’ right? That freedom to go and, and build your brand,” Jazz owner Ryan Smith told ESPN regarding his team’s local media strategy.

Jazz+ was developed by streaming technology provider Kiswe, which also partnered with the Phoenix Suns for their new streaming service debuting this NBA season. Like the Jazz, the Suns have also ditched their regional sports cable network to air games on free over-the-air stations alongside its new team-branded streaming service.

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