• Loading stock data...
Tuesday, April 16, 2024
  • -
  • -
  • -
  • -

USWNT, Fox Lose Primetime World Cup Viewing Slots After Shaky Performance

  • The USWNT will not play any more games in primetime at the Women's World Cup.
  • A second-place finish in Group E relegates the U.S. to less-than-deal match times.
Jenna Watson-USA TODAY Sports

Besides creating some anxious moments for American fans, the USWNT’s failure to win its group at the FIFA Women’s World Cup for the first time since 2011 isn’t exactly great news for Fox Sports.

A scoreless draw against Portugal on Thursday and the Netherlands’ 7-0 rout of Vietnam gave the U.S. a second-place finish in Group E — meaning fans in the States must watch the remainder of their quest for a third-straight World Cup victory in the middle of the night.

Fox was betting on the USWNT winning its group (-400 betting favorites pre-tournament) when it collaborated with FIFA on knockout-stage match windows. Had the U.S. won the group, it would’ve played on Saturday night at 10 p.m. ET — and if victorious, the following Thursday at 9 p.m. ET.

Those are the only two East Coast primetime slots left in the tournament being played in Australia and New Zealand, and Fox confirmed to Front Office Sports that game times are already set in stone by FIFA. If the U.S. rallies to the final, its path will look like this (all times ET):

  • Round of 16: Sunday at 5 a.m.
  • Quarterfinals: Friday, Aug. 11 at 3:30 a.m.
  • Semifinals: Tuesday, Aug. 15 at 4 a.m.
  • Final: Sunday, Aug. 20 at 6 a.m.

The U.S.-Netherlands match set a record for Women’s World Cup group-stage viewership after the USWNT’s opening match delivered a near-record number of its own. 

Knockout-round matches in primetime surely would have delivered even bigger audiences, leaving Fox — and fans — wondering what could’ve been. Sweden — the most likely opponent for the U.S. in the next round — has won matches against the Americans in the previous two Olympic tournaments, but the U.S. beat Sweden at the 2019 World Cup.

Copy Link
Link Copied
Link Copied

What to Read

Star-Studded NBA Play-In a Potential Ratings Boon for ESPN and TNT

The initial portion of the NBA postseason features three former MVPs.

NBA’s Two Tourneys Drive Record Attendance

Total attendance for the 2023–24 season, which ended Sunday, was 22,538,518.

Salt Lake City About to Land NHL’s Coyotes (Minus Their Name)

Salt Lake City’s NHL franchise will have a new name.

NFL’s Expanded Helmet Options Come With a Perk: More Merch

Teams can now add a third helmet design to their overall look.
podcast thumbnail mobile
Front Office Sports Today

Inside the Most-Hyped WNBA Draft in History


Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Multiple - USA Careers
Dunham's Sports
Multiple - USA Careers
April 12, 2024

Lawsuit Alleges ‘Fraudulent Coup’ at Former ‘Sports Illustrated’ Publisher

A messy situation just keeps getting messier.
April 14, 2024

Calling the Masters Can Make You—or Break You

Legends are made at Augusta—as long as they do things Augusta’s way.

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 10, 2024

The Masters’ Broadcasters Take What They Can Get

During the first two rounds, ESPN’s coverage begins at 3 p.m. ET.
April 8, 2024

Sports Media Game-Changer? Skydance Eyes CBS Parent in $5B Deal

The two sides have agreed to a month of exclusive talks.
April 8, 2024

South Carolina’s Title Win Smashes Ratings Records in Caitlin Clark’s Finale

The NCAA title game became the most-watched women’s college basketball game.
April 8, 2024

WNBA Commish Wants New Media-Rights Deal to Double Old One

The media-rights deal expires in 2025 to coincide with the Caitlin Clark effect.