USGA, Rolex, and Fox Sports Team Up for Uninterrupted Coverage of Golf’s Biggest Moments

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Rolex’s commitment furthers its deep ties to the game of golf. (Photo via AJGA.org)

Thanks to a new and expanded partnership between the USGA, Rolex, and Fox Sports, golf fans will be able to enjoy uninterrupted coverage of the biggest moments in golf.

Beginning this year, Rolex will be the exclusive presenting partner of coverage for eight USGA championships on FOX and FS1, including the U.S. Women’s Open, the U.S. Senior Open, and the U.S. Amateur.

The company’s commitment will ensure an uninterrupted broadcast of these events, providing golf fans hours of continuous live golf action.

The new format will allow FOX Sports and the USGA to deliver more golf content to fans around the world, while providing Rolex the opportunity to deepen their commitment to the amateur and pro game.

“We are excited to further FOX Sports’ commitment to innovative and immersive viewing experiences for our audiences, as well as targeted messaging for our partners,” said Bruce Lefkowitz, Executive Vice President, Advertising Sales, FOX Networks Group. “These uninterrupted broadcasts give us the opportunity to innovate and differentiate our telecast, while capitalizing on the unique nature of the USGA championships to provide viewers with more live action and new perspectives on the golfers and championships.”

Through activation across broadcast, digital, social and emerging media, the USGA and Rolex will deliver new ways to promote and celebrate the game and its rich history.

“Rolex’s support through nearly four decades has been instrumental in helping us drive the game forward,” said Mike Davis, CEO/Executive Director of the USGA. “We are excited that the continuation of our partnership will expand our impact on golf around the world and elevate and celebrate our championships’ iconic venues, legendary champions and signature moments in innovative ways.”

During FOX Sports’ presentation of the U.S. Open from Shinnecock Hills Golf Club in June, Rolex will present the final hour of coverage in this uninterrupted format and support a rich, interactive media history experience that will launch in April on usopen.com.

For all parties involved, the goals of the partnership come back to supporting the fans and their interests.

“The winner in this partnership, ultimately, is the fan,” said Davis. “Uninterrupted live golf coverage across eight of our championships is unprecedented. We are excited for the viewer to see the creativity of FOX Sports and be inspired by the stories that unfold across our championships.”