• Loading stock data...
Thursday, November 21, 2024

USC, UCLA Reportedly in Talks to Join Big Ten

  • The Big Ten may have just set off another major round of conference realignment.
  • The move would affect media rights negotiations for both the Pac-12 and Big Ten.
Richard Mackson-USA TODAY Sports

The Big Ten may have just sparked another round of major conference realignment. 

USC and UCLA are reportedly planning to leave the Pac-12 – and could do so by 2024, according to The Mercury News.

A deal could finalized by Friday, according to the Action Network, and the Big Ten could add additional schools. The report also noted that other Pac-12 schools could exit — Arizona, Arizona State, Colorado, and Utah — could end up joining the Big 12.

USC and UCLA are two iconic members of the Pac-12, a league that has struggled in recent years to sustain its historic football prowess. The news comes just a year after the Pac-12 brought in George Kliavkoff as the new commissioner. 

Big Implications

The moves could also have major implications for media rights.

  • The Big Ten has been negotiating a new deal that could be worth $1 billion annually.
  • With the additions of major brand names like USC and UCLA, the numbers would likely be even higher.
  • Without schools in the Los Angeles market, the Pac-12 could be at a catastrophic disadvantage at negotiations for media rights, which are up in 2024. 

There could be logistical financial concerns, however, as most Big Ten schools are in the Midwest. UCLA and USC would have to contend with significant travel costs. The Big Ten’s easternmost schools are Rutgers, Maryland, and Penn State.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sen. Ted Cruz is introduced by former President Donald Trump at a rally at Million Air, a private airplane terminal at Austin-Bergstrom International Airport, Friday October 25, 2024.

Sen. Ted Cruz Promises College Sports Bill As Commerce Chair

The NCAA could be one step closer to its goals in Congress.

How Women’s Sports Could Change in the Next Trump Era

Under the president-elect, Title IX could change drastically.

SMU’s Nine-Figure ACC Move Is Paying Off in Year 1

SMU paid its way into the ACC and is seeing immediate benefits.
podcast thumbnail mobile
Front Office Sports Today

Who Can Actually Afford Juan Soto?

0:00

Featured Today

Nov 18, 2023; Las Vegas, Nevada, USA; Williams Racing driver Logan Sargeant of the United States (2) during the Las Vegas Grand Prix at Las Vegas Strip Circuit.

F1 Grand Prix Upended Vegas Last Year. Stakes Are High for Its..

Stakes are high as F1 gears up for a successful second act.
Classic Football Shirts New York Pop-Up
November 18, 2024

Vintage Soccer Jerseys Have Found a Sweet Spot in the Lucrative U.S...

The money-making shirts are at the prime intersection of memorabilia and fashion.
Nov 13, 2024; New York, New York, USA; New York Knicks guard Josh Hart (3) reacts after fouling Chicago Bulls guard Coby White (not pictured) during the second half at Madison Square Garden.
opinion
November 16, 2024

NBA Ratings Rorschach Test: Buy the Dip

Was it the election? Too many threes? Lack of storylines?
November 15, 2024

Executive Decision: When Richard Nixon Named a College Football Champion

In 1969, the 37th president unilaterally named the winner of the season.

Old Rivals, New Stakes: Notre Dame and Army to Clash in Yankee..

The two schools are playing for the first time since 2016.
Nov 16, 2024; Boulder, Colorado, USA; Colorado Buffaloes head coach Deion Sanders looks on before the game against the Utah Utes at Folsom Field.
November 20, 2024

Prime Time: Colorado Now Favored to Win Big 12, Eyes CFP Berth

Colorado is No. 16 in the latest CFP rankings.
Geno Auriemma
November 20, 2024

Geno Auriemma Becomes All-Time Winningest NCAA Basketball Coach

He took the record from Tara VanDerveer, who set it in January.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
November 20, 2024

Sparks Turn to College Ranks: Utah’s Lynne Roberts Named Head Coach

The Atlanta Dream hired Karl Smesko last week.
November 18, 2024

Louisiana Governor’s PAC Paid for Controversial LSU Tiger

Jeff Landry’s backers funded the tiger that appeared at Alabama-LSU.
November 18, 2024

The WBD-NBA Settlement’s Ripple Effect on College Sports

WBD’s networks will air Big 12 football and men’s basketball games.
November 14, 2024

Lawsuit Seeks to Bar Volleyball Player From Mountain West Conference Tournament

The suit comes after several San Jose State opponents have forfeited.