• Loading stock data...
Wednesday, December 10, 2025

USC, UCLA Reportedly in Talks to Join Big Ten

  • The Big Ten may have just set off another major round of conference realignment.
  • The move would affect media rights negotiations for both the Pac-12 and Big Ten.
Richard Mackson-USA TODAY Sports

The Big Ten may have just sparked another round of major conference realignment. 

USC and UCLA are reportedly planning to leave the Pac-12 – and could do so by 2024, according to The Mercury News.

A deal could finalized by Friday, according to the Action Network, and the Big Ten could add additional schools. The report also noted that other Pac-12 schools could exit — Arizona, Arizona State, Colorado, and Utah — could end up joining the Big 12.

USC and UCLA are two iconic members of the Pac-12, a league that has struggled in recent years to sustain its historic football prowess. The news comes just a year after the Pac-12 brought in George Kliavkoff as the new commissioner. 

Big Implications

The moves could also have major implications for media rights.

  • The Big Ten has been negotiating a new deal that could be worth $1 billion annually.
  • With the additions of major brand names like USC and UCLA, the numbers would likely be even higher.
  • Without schools in the Los Angeles market, the Pac-12 could be at a catastrophic disadvantage at negotiations for media rights, which are up in 2024. 

There could be logistical financial concerns, however, as most Big Ten schools are in the Midwest. UCLA and USC would have to contend with significant travel costs. The Big Ten’s easternmost schools are Rutgers, Maryland, and Penn State.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 22, 2025; Charlotte, NC, USA; ACC commissioner Jim Phillips speaks to the media during ACC Media Days at Hilton Charlotte Uptown.

ACC Commissioner: We Can’t ‘Push Aside’ PE Conversations

His comments came a day after a landmark deal with University of Utah.
Notre Dame athletic director Pete Bevacqua, right, looks on during a NCAA men's basketball game against Bellarmine at Purcell Pavilion on Wednesday, Nov. 19, 2025, in South Bend.
opinion

Notre Dame’s TV Ratings Don’t Match Its Reputation

The Fighting Irish were the 15th most-watched college team this season, according to Nielsen.
Ohio

Ohio Won’t Say Why It Put Its Football Coach on Leave

The first-year head coach went 8–4 this season.

Featured Today

The Los Angeles Chargers host executives from UCLA Health on Wednesday, August 7, 2024 at The Bolt in El Segundo, CA.

The Multibillion-Dollar Business of Pro Athlete Recovery

What started as ice baths has evolved into a multibillion-dollar industry.
Big League Wiffle Ball
November 29, 2025

Celebrity-Backed Wiffle Ball Has Big-League Aspirations

Big League Wiffle Ball team owners include Kevin Costner and David Adelman.
November 24, 2025

How NBA Arena Experiences Went Ultra-Luxe

For the most connected guests, the game has become a secondary attraction.
Nov 23, 2025; Inglewood, California, USA; Los Angeles Rams quarterback Matthew Stafford (9) throws a pass against the Tampa Bay Buccaneers during the fourth quarter at SoFi Stadium.
November 24, 2025

Stafford, Rams Rise From the Pack to Super Bowl Contention

The NFL team now has the top odds to win Super Bowl LX.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf,..

A style movement powering one of the fastest-growing brands in sports and lifestyle.
December 8, 2025

Final CFP Bracket Raises New Wave of Questions and Controversies

The 12-team tournament field creates another round of controversy.
Dec 6, 2025; Salt Lake City, Utah, USA; Utah Utes forward Kendyl Sanders (13) reacts after a play against the California Baptist Lancers during the second half at Jon M. Huntsman Center.
December 9, 2025

University of Utah Taking Investment From Private Equity

Private equity has found its entry into college sports.
Sponsored

20 Years of Coastal Cool: How Johnnie-O Became a Force in Golf,..

A style movement powering one of the fastest-growing brands in sports and lifestyle.
December 8, 2025

More Teams Skipping Bowl Games—and Notre Dame Is the Headliner

Notre Dame criticized the ACC and ESPN’s weekly CFP rankings shows.
Mark Pope
December 8, 2025

Kentucky’s $22 Million Basketball Roster Looks Like a Dud

The Wildcats have yet to beat a Power 4 team. 
Notre Dame
opinion
December 8, 2025

Notre Dame’s Bowl Boycott Is a Direct Shot at ESPN

The Irish are lashing out against the CFP and ESPN, sources say.
Oklahoma Sooners wide receiver Isaiah Sategna III (5) smiles as he scores a touchdown during a college football game between the University of Oklahoma Sooners (OU) and the LSU Tigers at Gaylord Family Ð Oklahoma Memorial Stadium in Norman, Okla., Saturday, Nov. 29, 2025. Oklahoma won 17-13.
December 8, 2025

Athlete Advocacy Group Proposes College Sports CBA

More conference administrators have endorsed collective bargaining.