Saturday September 30, 2023

USC, UCLA Ticket Prices Could Spike in Big Ten

  • One expert estimates that average football ticket prices for USC and UCLA could increase 25-30% when they move to the Big Ten.
  • More marquee matchups and fans’ interest in travel will contribute to the boon.
Joshua A. Bickel/Dispatch
Front Office Sports Today

Donovan McNabb and the State of Football

From Taylor Swift to the Prime Effect, there's a lot going on in the world of football.
Listen Now
September 29, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

In joining the Big Ten, USC and UCLA will enjoy a major boost in revenue from media rights — but their football ticket prices could also climb significantly. 

  • Their average ticket price could increase 25-30% in 2024, when the Bruins and Trojans officially become Big Ten members, TickPick brand manager Kyle Zorn told Front Office Sports.
  • Trojans ticket prices currently range from $23 to $70 for most games, with a few marquee matchups topping $100 on ticket platform TickPick. 
  • Bruins prices range from $29 to $75, with a couple more expensive games.

While the jump may not be quite as high for Big Ten schools, they’ll benefit from higher price averages too, Zorn said. 

Reasons for the Jump

Matchups against marquee Big Ten programs like Ohio State and Michigan will drive up prices significantly — even if those against schools like Rutgers or Maryland are less popular, Zorn said.

In addition, “football fans tend to travel more than any other sport,” Zorn said. Big Ten fans will make a “destination” out of going to games in Los Angeles, while USC and UCLA fans will be interested in traveling to top football markets like Ann Arbor or Columbus.

“These schools are trying to figure out how we drive the most hype and the most demand — with not only the ticket prices, but the overall economic impact of a better schedule,” Zorn said.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Ryder Cup’s Future Hanging In The Balance Amid Saudi Disruption

An unexpected change could be coming to the Ryder Cup.

Colorado Has Become the Hollywood of College Football. This Weekend Proves It.

Folsom Field will welcome dozens of Hollywood stars on Saturday.
Toy Story

‘Toy Story’ Success Could Lead to More Disney-Branded NFL Kid-Casts

A successful ‘Toy Story’ game could open the door for other franchises.
Kansas City Chiefs tight end Travis Kelce on field after the game at GEHA Field at Arrowhead Stadium.

Taylor Swift Shaking Up Travis Kelce, Chiefs Prop Betting Market

Sportsbooks are capitalizing with Taylor Swift-themed prop bets.
podcast thumbnail mobile
Front Office Sports Today

Donovan McNabb and the State of Football

0:00
0:00

Featured Today

Taylor Swift reacts while sitting next to Donna Kelce watching the Kansas City Chiefs vs Chicago Bears game during the first half at GEHA Field at Arrowhead Stadium.

Taylor Swift Is Affecting The NFL, Chiefs Ticket Markets

Swift will visit her second NFL stadium in as many weeks.
BioSteel
September 28, 2023

BioSteel Bankruptcy Shows Perils of Costly Sports Partnerships

BioSteel spent heavily on partnerships deals before bankruptcy.
Taylor Swift at Chiefs vs. Bears game.
September 27, 2023

Taylor Swift NFL Hype Likely To Continue Another Week

Swift could drive blockbuster TV ratings for NBC's "Sunday Night Football."
September 27, 2023

Lillard And Giannis Pairing Could Be Big For The NBA, Too

Bucks to be featured on national TV 19 times this season

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations

Big 12 Entries Boosting Tickets, Merch For New Members

BYU, Cincinnati, Houston, and UCF joined the Big 12 in July.
September 28, 2023

Prime Effect: Colorado Athletics Sponsorship Revenue Up 42%

The Coach Prime impact is hitting all areas of the athletic department.
Michigan State terminates Tucker's deal with cause amid sexual harassment allegations.
September 27, 2023

Michigan State's Firing of Mel Tucker Saves University $80M

MSU terminates deal with cause amid sexual harassment allegations.
September 27, 2023

AAC Commissioner Open To CFP Format Change, Just Not Yet

Mike Aresco is not ready to vote for CFP structure changes.
A general view of Reser Stadium before a game between Oregon State Beavers and UC Davis Aggies.
September 27, 2023

Oregon State Projects 44% Athletics Revenue Loss From Pac-12 Realignment

Oregon St. officials reveal the potentially dire effects of Pac-12 realignment.
September 23, 2023

Up Next For College Football Playoffs: More Change, Money, And ... Streaming?

Many changes are coming to the CFP when it expands to 12 teams.
Big-12
September 22, 2023

Texas, Oklahoma's Big 12 Exit Could Have Cost $60M More

The school's move to the SEC is costing about $100 million.
Tickets for Colorado’s upcoming road game against Oregon are more expensive than 14 of 16 Week 3 NFL matchups.
September 20, 2023

Deion Sanders' Impact Makes Tickets Pricier Than NFL Games

Colorado-Oregon tickets are pricier than most Week 3 NFL matchups.