• Loading stock data...
Wednesday, January 28, 2026

USA’s 3×3 Hoops Struggles Highlight Talent Gap, Recruitment Issues

  • Team USA’s 3×3 teams have more losses this year than their 5-on-5 teams have taken in the past nine Olympics.
  • Unrivaled and Big3 are two modified 3×3 leagues that USA Basketball could tap into.
Kirby Lee-USA TODAY Sports

Since the Olympics first allowed professional basketball players to participate in 1992, the U.S. has lost a total of five 5-on-5 games—four for the men, and one for the women.

But in 2020, the Olympics introduced the new basketball format 3×3, in which the U.S. is nowhere near as good. In Paris, the U.S. men’s and women’s 3×3 basketball teams have already combined for seven losses in eight games.

It’s important to note 3×3 is not the same as 5-on-5 basketball. It is a half-court, 3-on-3 game where the usual two-point shot is worth one point and a three-pointer is worth two. The game flows at a much faster pace than full-court basketball, as it runs for only 10 minutes—or until one team scores 21 points—and the shot clock is 12 seconds. 

What’s the Issue? 

In the brief history of 3×3, the U.S. has actually fared well. The women won gold at the Tokyo Olympics and the FIBA Women’s Basketball World Cup in 2023. The men failed to qualify for Tokyo, but they entered Paris as the second-ranked nation behind Serbia.

But both rosters have nowhere near the talent as their 5-on-5 counterparts.

There are two multiple-time WNBA All-Stars on the women’s team—Dearica Hamby and Rhyne Howard—and the women lack some continuity after an ACL tear to L.A. Sparks forward Cameron Brink forced them to call up Hamby.

But the team’s other two players include college player Hailey Van Lith (above) and Cierra Burdick, a five-year WNBA veteran who hasn’t played in the league since 2021.

The men have just one player with NBA experience, Jimmer Fredette, who is 35 and hasn’t played in the NBA since 2019, while no one else on the roster—Canyon Barry, Kareem Maddox, and Dylan Travis—was close to making an NBA roster.

Recruitment Challenges 

Recruiting for 3×3 isn’t as simple as in 5-on-5. Several requirements make it harder to convince professional players who would risk their health for a payout that isn’t close to what they receive in the pros. But there are a pair of leagues—Unrivaled and Big3—that are embracing 3×3, albeit with modified formats, that could boost USA Basketball.

Unrivaled is a women’s basketball league launching in January founded by Breanna Stewart and Napheesa Collier, two of USA Basketball’s 5-on-5 stars. The league is expected to field many of the WNBA’s best, including Kahleah Copper and Kelsey Plum, who are also on the 5-on-5 roster.

Big3 does not feature current NBA stars, but it rosters former NBA players similar to Fredette. Considering he is still the top-ranked player in the world in 3×3, ex-NBA players should be the target market for the men’s team.

Sources tell Front Office Sports there have been no discussions between USA Basketball and Unrivaled. As for Big3, sources tell FOS that USA Basketball does not consider the league in its recruitment process.

It’s wishful thinking to think the games of the two leagues would be sanctioned by FIBA, but the growth of these leagues, the talent pool, and the focus on a similar 3×3 format should at least be an option that USA Basketball can utilize.

With the way USA’s 3×3 teams have looked so far in Paris, changes certainly need to be made.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

UFC Defends Ad-Heavy Paramount+ Debut

The first event on Paramount+ featured ads during fighter walkouts. 
[US, Mexico & Canada customers only] Jan 25, 2026; Taipei, TAIWAN; Alex Honnold free solo climbs Taipei 101.

Netflix Continues Live TV Push As Skyscraper Climb Draws 6.2M

The stream of the free climb expanded the company’s live events presence.
Aug 23, 2025; Detroit, Michigan, USA; Brooks Koepka of Smash GC lines up a putt on the 17th green during the semifinals of the LIV Golf Michigan Team Championship at The Cardinal at Saint John's Resort.

Brooks Koepka Admits Nerves, No Regrets Ahead of PGA Tour Return

Brooks Koepka is playing in this week’s Farmers Insurance Open.
Indiana's Fernando Mendoza (15) gets loose before the College Football Playoff National Championship college football game at Hard Rock Stadium in Miami Gardens on Monday, Jan. 19, 2026.

Fernando Mendoza Officially Working With LinkedIn

The QB swapped his profile photo to the platform’s “Open to Work” graphic.

Featured Today

Tim Jenkins

How One NFL Pass Turned Into a Career on YouTube

Tim Jenkins missed the NFL. He took his football IQ to YouTube.
January 17, 2026

Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
Tulsa Portal House
January 16, 2026

Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
Black Rabbit
January 10, 2026

The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”

Grand Slam Track Made Just $1.8M While Racking Up $40M in Debt

New filings show the most complete picture of the bankrupt league.
January 26, 2026

Super Bowl LX Ticket Resale Prices Climb in Post-Chiefs Dynasty Era

A newer host market and a different matchup brings renewed market energy.
Dec 6, 2025; Fort Lauderdale, Florida, USA; Vancouver Whitecaps FC forward Brian White (24) controls the ball defended by Inter Miami defender Maximiliano Falcon (37) in the first half during the 2025 MLS Cup at Chase Stadium.
January 26, 2026

MLS Jumps Into Prediction Markets With Polymarket Deal

It joins the NHL in embracing the controversial prediction-market industry.
Sponsored

From Kobe Bryant to Tom Brady: Mike Repole’s Billion-Dollar Playbook

Mike Repole shares an inside look into building brands & working with star athletes.
January 25, 2026

Seahawks-Patriots Super Bowl Rematch Sets Stage for TV Milestone

The Seattle-New England matchup revives a classic from 11 years ago.
January 24, 2026

NBA Postpones Wolves Game After ICE Shooting in Minneapolis

The game has been rescheduled to Sunday.
January 24, 2026

Dana White Makes Changes for More Exciting UFC Fights on Paramount

White is doubling certain fighter bonuses and adding new ones.
January 23, 2026

WNBA Could Be Weeks Away From Delaying Season

The league still has not responded to a December proposal from players.