Tuesday, October 27, 2026

USA’s 3×3 Hoops Struggles Highlight Talent Gap, Recruitment Issues

  • Team USA’s 3×3 teams have more losses this year than their 5-on-5 teams have taken in the past nine Olympics.
  • Unrivaled and Big3 are two modified 3×3 leagues that USA Basketball could tap into.
Kirby Lee-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Since the Olympics first allowed professional basketball players to participate in 1992, the U.S. has lost a total of five 5-on-5 games—four for the men, and one for the women.

But in 2020, the Olympics introduced the new basketball format 3×3, in which the U.S. is nowhere near as good. In Paris, the U.S. men’s and women’s 3×3 basketball teams have already combined for seven losses in eight games.

It’s important to note 3×3 is not the same as 5-on-5 basketball. It is a half-court, 3-on-3 game where the usual two-point shot is worth one point and a three-pointer is worth two. The game flows at a much faster pace than full-court basketball, as it runs for only 10 minutes—or until one team scores 21 points—and the shot clock is 12 seconds. 

What’s the Issue? 

In the brief history of 3×3, the U.S. has actually fared well. The women won gold at the Tokyo Olympics and the FIBA Women’s Basketball World Cup in 2023. The men failed to qualify for Tokyo, but they entered Paris as the second-ranked nation behind Serbia.

But both rosters have nowhere near the talent as their 5-on-5 counterparts.

There are two multiple-time WNBA All-Stars on the women’s team—Dearica Hamby and Rhyne Howard—and the women lack some continuity after an ACL tear to L.A. Sparks forward Cameron Brink forced them to call up Hamby.

But the team’s other two players include college player Hailey Van Lith (above) and Cierra Burdick, a five-year WNBA veteran who hasn’t played in the league since 2021.

The men have just one player with NBA experience, Jimmer Fredette, who is 35 and hasn’t played in the NBA since 2019, while no one else on the roster—Canyon Barry, Kareem Maddox, and Dylan Travis—was close to making an NBA roster.

Recruitment Challenges 

Recruiting for 3×3 isn’t as simple as in 5-on-5. Several requirements make it harder to convince professional players who would risk their health for a payout that isn’t close to what they receive in the pros. But there are a pair of leagues—Unrivaled and Big3—that are embracing 3×3, albeit with modified formats, that could boost USA Basketball.

Unrivaled is a women’s basketball league launching in January founded by Breanna Stewart and Napheesa Collier, two of USA Basketball’s 5-on-5 stars. The league is expected to field many of the WNBA’s best, including Kahleah Copper and Kelsey Plum, who are also on the 5-on-5 roster.

Big3 does not feature current NBA stars, but it rosters former NBA players similar to Fredette. Considering he is still the top-ranked player in the world in 3×3, ex-NBA players should be the target market for the men’s team.

Sources tell Front Office Sports there have been no discussions between USA Basketball and Unrivaled. As for Big3, sources tell FOS that USA Basketball does not consider the league in its recruitment process.

It’s wishful thinking to think the games of the two leagues would be sanctioned by FIBA, but the growth of these leagues, the talent pool, and the focus on a similar 3×3 format should at least be an option that USA Basketball can utilize.

With the way USA’s 3×3 teams have looked so far in Paris, changes certainly need to be made.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Worldwidewob
Exclusive

Why World Wide Wob Walked Away From NBA Twitter

He’s “still covering LA police chases daily on Twitch.”
Oct 24, 2026; Pullman, Washington, USA; Washington State Cougars linebacker Isaiah Hung (16) celebrates after a play against the Boise State Broncos during the second half at Gesa Field at Martin Stadium. Boise State Broncos won 31-10.

Sports Pushing Further Into AI Content Despite Fan Pushback

Sports leaders are increasingly adopting AI content tools regardless of fan sentiment.
Milwaukee Brewers fans cheer on their team during the ninth inning of Game 3 of the World Series Monday, Oct. 26, 2026 at Tropicana Field in St. Petersburg, Florida. The Brewers beat the Tampa Bay Rays 10-1.

Brewers Economy Heats Up With Milwaukee One Win Away From Title

Ticket resale prices are surging in anticipation of the club’s first title.

Mbappé Apologizes For ‘Dictator’ Joke As Chinese Brands Flee

Mbappé laughed about a meme which superimposes his face onto Mao Zedong’s.
podcast thumbnail mobile
Front Office Sports Today

10/27/26 – NBA Enters Prediction Markets, WNBA Finals Midday Move, LIV Hangs by a Thread

0:00

Featured Today

Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?

Brewers Fans Take Over Tampa for Game 3

Milwaukee fans are making their presence felt in Florida.
Golf - LIV Golf - United Kingdom - JCB Golf and Country Club, Uttoxeter, Britain - July 24, 2026 LIV Golf CEO Scott O'Neil at the course ahead of the second round
October 26, 2026

LIV Execs Paid Millions During PIF’s Funding Exit, per Court Docs

LIV CEO Scott O’Neil received a $6.375 million “retention payment” on June 24.
October 26, 2026

World Series Game 1 Gets Eye-Popping Local Ratings

Milwaukee generated the best local Game 1 audience in seven years.
Sponsored

Blake Griffin’s Plan for Media Domination

The former NBA star is building a second act across media & entertainment.
October 26, 2026

WNBA Moves Finals Game to Midday to Play in NBA Arena

The series is tied at 2 entering Game 5 on Monday.
Aug 20, 2026; Westfield, Indiana, USA; Dustin Johnson tees off on hole four during the first round of the LIV Golf Indianapolis golf tournament at The Club at Chatham Hills.
October 26, 2026

LIV Golf Hangs On by a Thread As Clock Ticks on Future

A Sunday deadline for players to commit has passed.
Oct 21, 2026; Los Angeles, California, USA; A net with the NBA season tip-off logo during the game between the Los Angeles Lakers and the Golden State Warriors at Crypto.com Arena. Mandatory Credit:
October 26, 2026

NBA Tips Off Prediction-Market Era With Kalshi, Polymarket

DraftKings is also expanding its NBA deal to include prediction markets.
October 25, 2026

NFL Plays Its Paris Game Without Delay or Incident

The Steelers beat the Saints at the Stade de France.