• Loading stock data...
Monday, January 5, 2026

USA’s 3×3 Hoops Struggles Highlight Talent Gap, Recruitment Issues

  • Team USA’s 3×3 teams have more losses this year than their 5-on-5 teams have taken in the past nine Olympics.
  • Unrivaled and Big3 are two modified 3×3 leagues that USA Basketball could tap into.
Kirby Lee-USA TODAY Sports

Since the Olympics first allowed professional basketball players to participate in 1992, the U.S. has lost a total of five 5-on-5 games—four for the men, and one for the women.

But in 2020, the Olympics introduced the new basketball format 3×3, in which the U.S. is nowhere near as good. In Paris, the U.S. men’s and women’s 3×3 basketball teams have already combined for seven losses in eight games.

It’s important to note 3×3 is not the same as 5-on-5 basketball. It is a half-court, 3-on-3 game where the usual two-point shot is worth one point and a three-pointer is worth two. The game flows at a much faster pace than full-court basketball, as it runs for only 10 minutes—or until one team scores 21 points—and the shot clock is 12 seconds. 

What’s the Issue? 

In the brief history of 3×3, the U.S. has actually fared well. The women won gold at the Tokyo Olympics and the FIBA Women’s Basketball World Cup in 2023. The men failed to qualify for Tokyo, but they entered Paris as the second-ranked nation behind Serbia.

But both rosters have nowhere near the talent as their 5-on-5 counterparts.

There are two multiple-time WNBA All-Stars on the women’s team—Dearica Hamby and Rhyne Howard—and the women lack some continuity after an ACL tear to L.A. Sparks forward Cameron Brink forced them to call up Hamby.

But the team’s other two players include college player Hailey Van Lith (above) and Cierra Burdick, a five-year WNBA veteran who hasn’t played in the league since 2021.

The men have just one player with NBA experience, Jimmer Fredette, who is 35 and hasn’t played in the NBA since 2019, while no one else on the roster—Canyon Barry, Kareem Maddox, and Dylan Travis—was close to making an NBA roster.

Recruitment Challenges 

Recruiting for 3×3 isn’t as simple as in 5-on-5. Several requirements make it harder to convince professional players who would risk their health for a payout that isn’t close to what they receive in the pros. But there are a pair of leagues—Unrivaled and Big3—that are embracing 3×3, albeit with modified formats, that could boost USA Basketball.

Unrivaled is a women’s basketball league launching in January founded by Breanna Stewart and Napheesa Collier, two of USA Basketball’s 5-on-5 stars. The league is expected to field many of the WNBA’s best, including Kahleah Copper and Kelsey Plum, who are also on the 5-on-5 roster.

Big3 does not feature current NBA stars, but it rosters former NBA players similar to Fredette. Considering he is still the top-ranked player in the world in 3×3, ex-NBA players should be the target market for the men’s team.

Sources tell Front Office Sports there have been no discussions between USA Basketball and Unrivaled. As for Big3, sources tell FOS that USA Basketball does not consider the league in its recruitment process.

It’s wishful thinking to think the games of the two leagues would be sanctioned by FIBA, but the growth of these leagues, the talent pool, and the focus on a similar 3×3 format should at least be an option that USA Basketball can utilize.

With the way USA’s 3×3 teams have looked so far in Paris, changes certainly need to be made.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Playoff Field Is Set With Nearly Half the Field Turned Over

Six of 14 playoff teams were not in last year’s postseason field.

NFL Black Monday Starts Early: Falcons Fire Head Coach and GM

Team owner Arthur Blank said results “have not met our expectations.”

Novak Djokovic Leaves Tennis Union He Cofounded

The 24-time major winner cites a variety of issues with the union.

U.S. Action in Venezuela Disrupts Pro League, MLB Players, and WBC Plans

The country’s pro baseball league briefly suspends play.

Featured Today

Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
Dec 8, 2025; Orlando, FL, USA; MLB Commissioner Rob Manfred speaks with the media during the 2025 MLB Winter Meetings at Signia by Hilton Hotel

MLB Is Staring Down a Fractious Year of Labor Talks 

MLB owners and players are preparing for unprecedented labor negotiations.
Dec 27, 2025; Las Vegas, Nevada, USA; Colorado Avalanche center Nathan MacKinnon (29) celebrates after scoring a goal against the Vegas Golden Knights during the third period at T-Mobile Arena.
December 31, 2025

Team Canada Leans On Hockey Star Power for Olympics

The tournament favorite leans heavily toward prior international experience.
NHL Winter Classic 2026
January 1, 2026

Fake Snow, Real Ice: On the Scene at Miami’s NHL Winter Classic

Dispatches from the evening before Florida’s first outdoor NHL game.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
Jun 28, 2025; Carrollton, Texas, USA; The LIV Golf logo near the first tee during the second round of the LIV Golf Dallas golf tournament at Maridoe Golf Club.
December 31, 2025

LIV Golf Enters 2026 Without Decision on World Ranking Points

The league’s latest bid for OWGR points remains up in the air.
The participants in the first Content Creator Classic at TPC Sawgrass after Grant Horvat (with trophy) won with a birdie putt at the par-3 17th hole of the Players Stadium Course at TPC Sawgrass on March 12.
December 31, 2025

The Year of YouTube Golf: How the PGA Tour and LIV Golf..

Organized competitions for golf influencers exploded in 2025.
December 30, 2025

Black Monday Nears: Several NFL Coaches Face Uncertainty

Several NFL head coaches are increasingly on the hot seat.
Dec 27, 2025; Inglewood, California, USA; Los Angeles Chargers quarterback Justin Herbert (10) throws a touchdown pass against the Houston Texans during the second half at SoFi Stadium.
December 30, 2025

NFL Playoff Seeding Questions Back in Spotlight As Week 18 Looms

Fighting for playoff seeding is important to every team.