Tuesday October 3, 2023

Under Armour Reveals Priorities With Key Move

  • Under Armour announced Marriott International's president Stephanie Linnartz as its new CEO.
  • Patrik Frisk stepped down from the position in May after two years.
Under-Armour CEO Stephanie Linnartz 
Under Armour
Front Office Sports Today

NBC Could Get In On College Football Playoffs

NBC is exploring broadcasting a slice of the expanded CFP in 2026.
Listen Now
October 3, 2023 | Podcast
Copy Link
Link Copied
Link Copied

Under Armour is taking a major step as it looks to build out its digital business.

The sports equipment and apparel giant announced Marriott International’s president Stephanie Linnartz as its new CEO on Wednesday, seven months after Patrik Frisk stepped down from the position after two years.

Under Armour founder and executive chairman Kevin Plank said the company is leaning into its priorities of “digitization, product, and brand,” but isn’t looking for a major change in direction.

Plank told CNBC that Linnartz was hired out of the role’s 60 candidates for her previous success in transforming Marriott’s digital presence

  • Linnartz helped grow Marriott’s Bonvoy loyalty program to 173 million.
  • She also developed partnerships with the Mercedes-AMG PETRONAS Formula 1 team, the NFL, and the NCAA.

“Digital is 36% of Under Armour’s direct-to-consumer business and remains its fastest-growing channel,” said Poonam Goyal, Bloomberg Intelligence analyst. “Her experience with premier sports leagues and team partnerships might prove to be an asset for Under Armour.”

Underwhelming Results

The news comes as Under Armour continues to struggle. 

The company reported net income of $86.9 million for the second quarter — a sharp decline from the $113.4 million it reported during the same period last year. The company’s stock has lost more than 50% of its value in 2022.

Under Armour ended the quarter with $1.1 billion in inventory, up 29% from the same period last year. The company also cut its full-year outlook.

Copy Link
Link Copied
Link Copied

What to Read

Football analyst and PFF investor Chris Collinsworth talks to man in front of computers

Cris Collinsworth 'Lost a Lot of Sleep' Over Pro Football Focus Leadership Issues

New book details why it’s no longer a “happy place to work.”

EA Rewarded For Decision To Split With FIFA

Company sees strong uptick in pre-release sales activity

MLS Facility Boom Continues With $150M San Diego Project

The San Diego expansion team will join MLS in 2025.

LPGA Seeking Major Capital Raise Amid Golf Craze

The top women's golf tour is looking for new financial backing.
podcast thumbnail mobile
Front Office Sports Today

NBC Could Get In On College Football Playoffs


Featured Today

NBC is interested in media rights to the expanded College Football Playoff.

NBC Is Interested in Expanded College Football Playoff Media Rights

NBC is one of the networks pitching the CFP, a source confirmed.
October 2, 2023

MLB Attendance Surges 70 Million, Tops League Projections

League posts best year-over-year increase at the gate since 1993
Levi's Stadium
October 2, 2023

49ers Study Shows Benefits of Public-Private Stadium Deals

Levi’s Stadium has generated more than $2 billion per new study.
Formula 1 drivers in a pack at the start of the Montreal Grand Prix
October 1, 2023

Apple Reportedly Making Push For Global Formula 1 Rights

The tech giant could offer $2 billion a year for the rights.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Team 23XI owner Michael Jordan looks on from pit road during qualifying before the Ally 400 at Nashville.

Michael Jordan’s Estimated Net Worth Hits $3B

The NBA legend sold the Charlotte Hornets for $3 billion in June.
Boston Unity formally announces its successful NWSL expansion bid with a media and community event alongside Mayor Wu and other dignitaries at City Hall Plaza in Boston, Massachusetts.
September 22, 2023

Brad Stevens, Wife Invest In Boston’s Expansion NWSL Franchise

“It’s cool to be on that ground floor,” Stevens said.
September 11, 2023

Josh Harris Was Commanders’ Only Option Despite ‘Really Complicated Deal’

Harris told FOS he was the only real option left as owner.
Spain's women's national soccer team says it will not play matches until federation president Rubiales is removed.
September 10, 2023

Spanish Federation President Resigns In Wake Of WWC Scandal

Embattled executive shifts course, but remains insistent of his innocence
Los Angeles Angels owner Arte Moreno (right) and outfielder Mike Trout
September 1, 2023

Former Marlins Exec Predicts MLB Team Sales Amid Media Rights Uncertainty

David Samson believes the Orioles, Angels, and Nationals could be sold soon.
August 10, 2023

49ers CEO Accused Of Insider Trading Amid Chegg Controversy

Shareholder lawsuits make series of financial misconduct claims
June 26, 2023

Wizards, Capitals Owner Explores Arena Options, Possible Move

Monumental Sports & Entertainment chairman Ted Leonsis is now asking big questions about the future of the 25-year-old Capital One Arena.
Neko Sparks
June 26, 2023

Senators Bidder Neko Sparks Readies for Next Chance

The entrepreneur is focused on the next team to hit the market.