Tuesday December 5, 2023

Under Armour Ups Wages As Comeback Continues

Under Armour/Design: Alex Brooks
Copy Link
Link Copied
Link Copied

Under Armour wants its talent to stick around. 

The sportswear company is opening its wallet with a 50% raise, increasing its $10 minimum wage to $15 in an effort to retain employees.

The increased pay rate should also be a selling point for the 3,000 open positions listed on the company’s website. Starting next month, 90% of Under Armour’s store and warehouse staff — about 8,000 employees — will see the uptick on their paychecks. 

“We needed to make a strategic decision on our hourly wages to be a competitive employer in the retail space,” said Stephanie Pugliese, president of the Americas at Under Armour.

Retail job openings were up 53% to 878,000 in March compared to the same period last year, according to the Bureau of Labor Statistics. 

  • Amazon said last week that it’s hiring 75,000 workers starting at $17 an hour.
  • McDonald’s is increasing pay for 35,000 employees by 10%.

Like many retailers with a heavy brick-and-mortar presence, Under Armour struggled in 2020, losing $590 million in the first quarter alone.

The company also terminated a 15-year, $280 million licensing deal with UCLA and a 10-year, $50 million deal with the University of Cincinnati. It declined to renew its on-field sponsorship deal with the NFL as well, estimated to be worth $10 million to $15 million per year.

But the company’s prospects look promising again, and the minimum wage hike isn’t the only sign of restored life.

Under Armour’s Q1 2021 sales rose 35% year-over-year, giving them $1.26 billion in revenue for the quarter. Online sales alone were up 69%.

Copy Link
Link Copied
Link Copied

What to Read

The Australia men's cricket team celebrating winning the 2023 ICC Men's Cricket World Cup.

Amazon Secures ICC Cricket Broadcast Media Rights in Australia

Prime Video will be Australia's exclusive home for ICC events through 2027.
Dallas Cowboys quarterback Dak Prescott throws a pass during the first half against the Seattle Seahawks at AT&T Stadium.

Amazon Bounces Back With Record Viewership

The Dallas Cowboys’ win over the Seattle Seahawks averaged 15.26 million viewers.

TV Networks Are Programming College Football’s Future: What’s Next

Conference championship weekends will have a different feel in the future.

Commanders Spend Big On Current Home While Planning New Stadium

The Washington Commanders will keep upgrading FedEx Field.
podcast thumbnail mobile
Front Office Sports Today

Premier League Sets New Bar with Media Deals


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers
The swoosh logo at Nike Eugene.

Nike Misses Revenue Wall Street’s Projections, But Company’s Stock Soar

The company offset the shortfall by exceeding expectations in earnings per share.
June 30, 2023

Nike To Revive Kobe Signature Shoe Line

Late HOFer will again be the center of a signature shoe line.
The PGA Tour and PIF have a self-imposed Dec. 31 deadline to finalize their golf merger.
August 7, 2023

Saudi Arabia’s PIF Aims Higher With Launch of Sports-Focused Investment Company

The PIF has launched a new company, SRJ Sports Investments.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
At Dick's Sporting Goods in Fairless Hills, Store Administrative Assistant Christine Vandfermay, of Philadelphia, restocks some Philadelphia Eagles items.
May 23, 2023

Dick’s Sporting Goods Sees Modest Growth, Less Foot Traffic

Dick's Sporting Goods saw a 5.3% increase in net sales in Q1.
Hellen Obiri of Kenya crosses the finish line to win the women's division at the 2023 Boston Marathon.
May 16, 2023

On Wants More Star Power, Visibility for Next Growth Phase

On is looking to grow through tennis and other verticals.
May 11, 2023

Topgolf Callaway Lowers Sales Expectations

Callaway cut its profit forecast for this year.
May 10, 2023

Endeavor Posts Record Quarter Amid UFC-WWE Merger Plans

Endeavor bought WWE in April, it also sold its IMG for $1.25B.