• Loading stock data...
Monday, September 16, 2024

UFC All About Reopening

  • UFC hosted a full-capacity indoor crowd in Jacksonville, Fla, one of the first such events since the pandemic began.
  • Most states still do not permit capacity indoor crowds.
Jasen Vinlove-USA TODAY Sports/Design: Alex Brooks

UFC is once again ahead of the curve.

The MMA promotion company was among the first to host no-audience competitions last year. On Saturday, it hosted one of the first full-capacity indoor events.

UFC 261’s packed crowd of 15,269 fans in Jacksonville produced a rarely-seen visual since shutdowns began in March 2020. Masks were not required, and a significant amount of spectators opted not to wear one, including Tom Brady and YouTube star-turned-boxer Jake Paul.

There have been two other U.S. sporting events with large crowds, both outside:

  • WrestleMania totaled 51,350 fans over two nights at Raymond James Stadium in Tampa on April 10-11. 
  • The Texas Rangers had a full-capacity crowd of 38,238 for their season opener at Globe Life Field in Arlington, Texas.

Ticket sales for UFC 261 brought in around $3.3 million. Kamaru Usman successfully defended his welterweight title with a stunning second-round knockout of Jorge Masvidal.

Many states still do not permit full-capacity outdoor events, let alone indoor ones, but Florida has consistently pushed the envelope on opening up. Jacksonville was also host to UFC 249 last May.

“It’s time to get back to normal,” UFC president Dana White told Rolling Stone. “… you can’t deny it felt pretty [expletive] good to be in Florida this week and be normal.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Coaching Hot Seats Heat Up Despite Expanded Playoffs, Massive Buyouts

Despite college and pro football season having just started, several coaches are already facing public pressure.

UFC Sphere Fight Sells Record $22 Million in Tickets

The MMA company sets new records for gate receipts and merchandise sales.
A member of the Miami Dolphins training staff attends to quarterback Tua Tagovailoa

What Walking Away Would Mean for Tua Tagovailoa’s Contract

The quarterback is facing calls to retire after another concussion Thursday night.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
podcast thumbnail mobile
Front Office Sports Today

Jay Williams Wants to Own Half of Duke Basketball

0:00

Featured Today

Crypto.com soccer advertising

The Champions League Is Back. So Is Crypto Sponsorship

Crypto investment is making its debut in the biggest European soccer competition.
New York Boulders
September 10, 2024

On the Fringes of Pro Baseball, a Tiny Independent Team’s Attempt to Create Stars

In the Frontier League, every bit helps to make it to the Show.
September 4, 2024

Northwestern’s Tiny Temporary Football Stadium Is Making Big Money

Despite 35,000 fewer fans in seats, Northwestern is bringing in more revenue.
Aug 25, 2024; Denver, Colorado, USA; Detailed view of a Denver Broncos snapping the football in the second half against the Arizona Cardinals at Empower Field at Mile High.
September 3, 2024

How NFL Streaming Will Work With Coverage Across Four Exclusive Platforms

Each week will feature at least one game exclusively on a streaming service.

US Open Breaks Attendance Record

Top-seeded Jannik Sinner beat No. 12 Taylor Fritz in straight sets Sunday.
July 18, 2024

Loyal WNBA Fans Hit With Enormous Season-Ticket Price Hikes

Some season-ticket holders are seeing their prices doubled.
Sponsored

Mastercard’s Foodies & Fairways: Where Golf Meets Gourmet at the TOUR Championship

This year’s TOUR Championship in Atlanta isn’t just about world-class golf—it’s also a celebration of local flavors.
Sponsored

The Women Fueling The Future Of Football

In this episode of FOS Explains, fueled by Gatorade, we discuss how women are changing the landscape of the NFL and the business of football.
July 16, 2024

CONMEBOL, Hard Rock Stadium Continue Trading Blame Over Copa Disaster

Each blames the other for the security madness at Sunday’s final.
July 15, 2024

Colombian Soccer Federation President Arrested in Copa Madness

The 71-year-old on the FIFA Council was arrested alongside his son.
July 12, 2024

Oakland Minor League Baseball Team Experimenting With Fan Ownership

The Ballers say more than 1,000 people have registered interest.
June 15, 2024

Golf’s ‘Anchor Sites’ Have the U.S. Open on a Lifetime Plan

Pinehurst No. 2 will host four more U.S. Opens through 2047.