Monday December 4, 2023

UFC All About Reopening

  • UFC hosted a full-capacity indoor crowd in Jacksonville, Fla, one of the first such events since the pandemic began.
  • Most states still do not permit capacity indoor crowds.
Jasen Vinlove-USA TODAY Sports/Design: Alex Brooks
Copy Link
Link Copied
Link Copied

UFC is once again ahead of the curve.

The MMA promotion company was among the first to host no-audience competitions last year. On Saturday, it hosted one of the first full-capacity indoor events.

UFC 261’s packed crowd of 15,269 fans in Jacksonville produced a rarely-seen visual since shutdowns began in March 2020. Masks were not required, and a significant amount of spectators opted not to wear one, including Tom Brady and YouTube star-turned-boxer Jake Paul.

There have been two other U.S. sporting events with large crowds, both outside:

  • WrestleMania totaled 51,350 fans over two nights at Raymond James Stadium in Tampa on April 10-11. 
  • The Texas Rangers had a full-capacity crowd of 38,238 for their season opener at Globe Life Field in Arlington, Texas.

Ticket sales for UFC 261 brought in around $3.3 million. Kamaru Usman successfully defended his welterweight title with a stunning second-round knockout of Jorge Masvidal.

Many states still do not permit full-capacity outdoor events, let alone indoor ones, but Florida has consistently pushed the envelope on opening up. Jacksonville was also host to UFC 249 last May.

“It’s time to get back to normal,” UFC president Dana White told Rolling Stone. “… you can’t deny it felt pretty [expletive] good to be in Florida this week and be normal.”

Copy Link
Link Copied
Link Copied

What to Read

PFL Bellator

PFL Completes Acquisition of Bellator, Readies to Challenge UFC

“Today, the MMA market changed,” PFL Founder Donn Davis said.

UFC Set To Host First Sports Event At The Sphere

UFC is targeting September 2024 for a fight at the Sphere.

McMahon Selling $713M In TKO Stock, CEO Emanuel Could Be A Buyer

Bombshell announcement to bring big changes to company's ownership structure
podcast thumbnail mobile
Front Office Sports Today

CFP Selection Turns Heads with Controversial Selection


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers
FC Barcelona vs. Real Madrid in Texas.

FC Barcelona, Real Madrid Set AT&T Stadium Soccer Attendance Record

Sixth Street organized the match as part its U.S. Soccer Champions Tour.
November 14, 2022

Vegas Resorts Going All Out for Formula 1 Grand Prix

MGM Resorts will build a grandstand for the Las Vegas Grand Prix.
A young fan holds a sign for Julio Rodriguez during the 2023 MLB Home Run Derby.
July 12, 2023

MLB Median Ticket Buyer Down to 43 Years Old

Games are shorter and higher scoring thanks to new rules.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.

How QuintEvents is Changing the Game of Premium Fan Experiences

Over the last decade, we’ve seen a noticeable shift in the psyche…
October 7, 2022

MLB Attendance Pops Up, But Falls Below 2019 Levels

MLB attendance rose from 2021, but still lagged behind 2019 levels.
September 16, 2022

Baron Davis, Michele Roberts Help Launch Fan Controlled Hoops

The league will begin its inaugural season on Feb. 7, 2023 in Atlanta.

Webinar: How to Improve the Fan Experience at the Stadium and Online

Learn how pro sports teams are improving the fan experience.