Thursday, April 9, 2026

UFC All About Reopening

  • UFC hosted a full-capacity indoor crowd in Jacksonville, Fla, one of the first such events since the pandemic began.
  • Most states still do not permit capacity indoor crowds.
Jasen Vinlove-USA TODAY Sports/Design: Alex Brooks

UFC is once again ahead of the curve.

The MMA promotion company was among the first to host no-audience competitions last year. On Saturday, it hosted one of the first full-capacity indoor events.

UFC 261’s packed crowd of 15,269 fans in Jacksonville produced a rarely-seen visual since shutdowns began in March 2020. Masks were not required, and a significant amount of spectators opted not to wear one, including Tom Brady and YouTube star-turned-boxer Jake Paul.

There have been two other U.S. sporting events with large crowds, both outside:

  • WrestleMania totaled 51,350 fans over two nights at Raymond James Stadium in Tampa on April 10-11. 
  • The Texas Rangers had a full-capacity crowd of 38,238 for their season opener at Globe Life Field in Arlington, Texas.

Ticket sales for UFC 261 brought in around $3.3 million. Kamaru Usman successfully defended his welterweight title with a stunning second-round knockout of Jorge Masvidal.

Many states still do not permit full-capacity outdoor events, let alone indoor ones, but Florida has consistently pushed the envelope on opening up. Jacksonville was also host to UFC 249 last May.

“It’s time to get back to normal,” UFC president Dana White told Rolling Stone. “… you can’t deny it felt pretty [expletive] good to be in Florida this week and be normal.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Caleb Williams Didn’t Mean to Start an ‘Iceman’ Fight

“It’s all respect” to NBA legend George “Iceman” Gervin, Williams told FOS.
Construction on the Northwest corner of EverBank Stadium continues with construction during a press conference at the Miller Electric Center, Wednesday, Jan. 14, 2026, in Jacksonville, Fla.

Jags to Play 2027 Season in Orlando While Stadium Work Continues

The NFL team completed the long-expected deal for the temporary relocation.

Florida AG Wants NFL to Suspend Rooney Rule

The Rooney Rule requires teams to interview diverse coaching and executive candidates.

UFC-Backed Boxing Bill Passes House With Bipartisan Support

The bipartisan measure clears the chamber on a voice vote.

Featured Today

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.
April 8, 2026

Why Did FIFA Do a Deal With an Obscure Prediction Market?

The product is scheduled to launch on Thursday.
Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.
April 4, 2026

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Sponsored

Baseball Is Back: MLB Opening Day Prices Soar

MLB Opening Day ticket prices are at record highs. TickPick data breaks down demand, pricing trends, and where fans are paying the most.
Sponsored

Paying a Premium: Super Bowl LX Is a Hot Ticket

Super Bowl LX ticket prices are among the highest of the decade. TickPick data breaks down demand, pricing trends, and where fans are buying.
Sponsored

Olympic Hockey Betting Preview: USA and Canada Take Center Ice

Olympic hockey betting odds shift as USA and Canada dominate early action, per BetMGM’s 2026 Winter Games preview.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
February 6, 2026

The Killers and a Seat on the 50: Super Bowl’s Priciest Packages

On Location offers packages ranging from less than $1,000 to over $300,000.
Sponsored

The Hidden Tech Behind Every Touchdown

Nearly two-thirds of NFL stadiums already rely on Cisco networks, and the Super Bowl will showcase the full scale of the partnership.
Sponsored

TNT Sports and Bleacher Report Head to College

TNT Sports is going all-in on college athletics—bringing fans closer and giving brands a powerful new way to connect.
Sponsored

Teeing Up With T-Mobile: How America’s Best Mobile Network Is Driving Golf Forward

Fans can now follow their favorite golfers and experience every marquee moment at the Ryder Cup — thanks to innovation from T-Mobile.