• Loading stock data...
Wednesday, April 23, 2025

UFC Pairs Return of Live Action With Revamped Fight Pass Service

  • UFC Fight Pass features a redesign and rollout of new original series and classic fights. UFC 249 sold separately.
  • The service introduced six new shows to subscribers in April with plans to launch more in May.
Credit: Stephen R. Sylvanie-USA TODAY Sports

Strategic changes made to the Ultimate Fighting Championship’s OTT service at the end of 2019 have been put to the test without its usual catalog of live combat sports.

So far, UFC Fight Pass has answered the bell, according to Crowley Sullivan, general manager and vice president of the direct-to-consumer streaming service. And now, combat sports are slowly coming back.

Countless UFC fans are expected to tune in on May 9 to watch UFC 249 on ESPN+. Fight Pass will again air preliminary fights before the pay-per-view in the U.S. and stream the entire event in select countries around the world for a separate fee. 

Fans can also expect shows like “UFC On The Line,” “UFC Unfiltered,” and “UFC Countdown” on Fight Pass to help promote UFC’s return event.

Fight Pass normally airs live fights from more than 30 other promotions across mixed martial arts, boxing, and grappling. During the coronavirus pandemic, only former UFC fighter Chael Sonnen’s Submission Underground has continued live competition. 

Fight Pass delivered live events to subscribers on 250 different nights in 2019 and was set to duplicate those efforts before the pandemic hit, according to the service. 

“We’re already deep into discussions with all of our partners about how and when live events can come back,” Sullivan said. “There will not be any live events that go on Fight Pass platform until we are 100% certain we’re abiding by any and all health and standard guidelines in a region.”

READ MORE: UFC Continues Social Media Expansion With Snapchat Partnership

Fight Pass unveiled better search functionality, higher video quality, and offline viewing for fans on December 4, and they’ve proved critical to the OTT platform’s performance during the pandemic. The new technology also helps the UFC better track user activity on its platform. Overall, changes to Fight Pass took roughly 18 months to implement.

“Prior to this overhaul, Fight Pass was a good serviceable platform. However, it dated back to back to its launch in 2013,” Sullivan said. “We’re able to have a much better peek into all of the data related to our subscriber base. Who’s watching what? When are they watching it?”

The back-end improvements also came with a commitment to producing more original series on Fight Pass. The service introduced six new shows to subscribers in April with plans to launch more in May.

READ MORE: New Orleans Pelicans, Saints Serving Fans At Home With New Content Series

Newly-released content includes shows like “Fightlore” – a series focused on untold stories across UFC – and “Year of the Fighter,” which documents the coming of age of the sport’s biggest stars. 

“Live events are the foundation on which Fight Pass is built. When current offerings eventually are combined with what will be the return of live events, they are going to present subscribers and fans out there with really an unparalleled experience,” Sullivan said. 

New original series on Fight Pass now join the service’s 30,000-plus assets in its video library of classic fights, UFC-related television programming, and – as of earlier this year – 60 classic mixed martial art films. Fight Pass costs subscribers $9.99 per month.

Sullivan declined to provide viewership or subscriber trend data during the pandemic, but said Fight Pass content has resonated well with subscribers. According to Deadline, the service had 400,000 subscribers in 2018.

“At a time when people are searching for ways to experience content, there’s been a clear demonstration, fight pass resonates in the marketplace,” Sullivan said. “We’re in a good spot right now with every reason to be optimistic about the remainder of this year and beyond.” 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dec 11, 2021; Las Vegas, Nevada, USA; Darrick Minner moves in with a hit against Ryan Hall during UFC 269 at T-Mobile Arena

UFC Fighters Suspended Over Roles in Fight-Rigging Scheme

One fighter called his three-year ban “insane.”
Jun 29, 2024; Las Vegas, Nevada, USA; Payton Talbott (left) is interviewed by Joe Rogan during UFC 303 at T-Mobile Arena.

Why Joe Rogan Won’t Travel to Canada for Massive UFC 315 Event

Rogan has said Justin Trudeau’s government veered into “tyranny.”

Endeavor’s $25B Next Act: Why the Sports Giant Is Going Private

The long-planned move creates a wide range of industry impacts.
exclusive

ESPN+ Getting Into Live Car Auctions With Mecum

ESPN+ will stream more than 180 hours of live auctions per year.

Featured Today

Apr 5, 2025; San Antonio, TX, USA; Duke Blue Devils forward Cooper Flagg (2) reacts after a three point basket against the Houston Cougars during the first half in the semifinals of the men's Final Four of the 2025 NCAA Tournament at the Alamodome.

Cooper Flagg’s Timing Is Perfect for the NBA and USA Basketball

The projected No. 1 pick just declared for the draft.
Apr 14, 2025; New York, New York, USA; Paige Bueckers is interviewed by ESPN after being selected with the number one overall pick to the Dallas Wings in the 2025 WNBA Draft at The Shed at Hudson Yards
April 21, 2025

ESPN’s WNBA Coverage Mirrors the League’s Stunning Growth

“I don’t think we stand still in our coverage of women’s sports,” says Rowe.
Mar 16, 2025; Milwaukee, Wisconsin, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) celebrates with guard Isaiah Joe (11) after score in the fourth quarter against the Milwaukee Bucks at Fiserv Forum.
April 20, 2025

Unorthodox OKC: The Thunder Redefined Tanking to Become NBA’s Best

A rebuild years in the making has OKC in the driver’s seat.
Mar 13, 2020; Augusta, GA, USA; The front entrance at Augusta National Golf Club in Augusta, Ga., Friday morning. The Masters Tournament has been postponed due to coronavirus concerns.
opinion
April 20, 2025

What’s It Like to Play Augusta? A Day on the World’s Most..

Inside a round at the most exclusive club in the world.
FuboTV signage

Disney’s Fubo Takeover Now Faces DOJ Antitrust Review

The deal struck by the ESPN parent company could be in jeopardy.
Apr 20, 2025; Boston, Massachusetts, USA; Boston Celtics forward Jayson Tatum (0) during the first half against the Orlando Magic at TD Garden.
April 22, 2025

NBA Playoffs Deliver Most-Watched Opening Weekend in 25 Years

It was the most-watched opening weekend on ESPN platforms.
Multiple streaming services appear on a Roku TV.
April 23, 2025

Roku’s New Plan to Relieve Streaming Headaches

The streaming company introduces new tools to direct fans to games.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

This week, Two-time Super Bowl Champion and CBS NFL analyst Logan Ryan joins us to talk the business of sports on our third installment of Portfolio Players.
Shannon Sharpe
April 21, 2025

Shannon Sharpe Accused of Rape in Civil Lawsuit

The case was filed by an anonymous woman in Nevada.
Netflix
April 17, 2025

Netflix Rises While Markets Slide—Thanks in Part to Live Sports

The streaming giant beats financial expectations as its sports presence grows.
Lee Corso
April 17, 2025

Lee Corso Will Retire From ESPN at 90

The broadcaster is hanging up his headgear in August.
April 15, 2025

WNBA Draft Draws 1.25M Viewers, Second-Best Behind 2.45M Last Year

Paige Bueckers was the No. 1 pick in the WNBA draft.