• Loading stock data...
Thursday, February 19, 2026

U.S. Women Will Likely Face Toughest World Cup Competition Yet

  • Dominant and cultural influential squad to encounter expanded, improved field.
  • Last two titles have paved the way for wide range of business and cultural successes.
John Hefti-USA TODAY Sports

The U.S. men’s basketball “Dream Team” went from Olympic dominance to medal disappointment in a span of just 12 years. The U.S. Women’s National Soccer Team is trying to avoid a similar fate in the 2023 Women’s World Cup — and faces an expanded and improved field in its bid for an unprecedented three-peat.

The two-time defending tournament champions will play their first game Friday at 9 p.m. ET (Saturday in New Zealand) against Vietnam. But this time around, the road to success that catapulted the U.S. team to global fame and glory in 2015 and 2019 will be undoubtedly more difficult.

The Americans remain the betting favorites, but the WWC field grew from the 24 teams to 32 — the largest ever. The USWNT’s Group E includes the Netherlands, the 2019 runner-up, and the talent gap between traditional powers such as the U.S., England, Germany, and Japan, and the rest of the world is quickly narrowing.

“The world that is catching up is Wales, is Vietnam, is Zambia, Portugal,” said USWNT coach Vlatko Andonovski. “No game is going to be easy.”

Since the 2019 title, USWNT stars including Alex Morgan and the retiring Megan Rapinoe have become household names, winning a slew of major awards and generating millions of dollars in endorsements. Rapinoe also became an outspoken voice on a wide range of social and political issues, and gender pay equity in soccer.

But the team is well aware that the off-field activity and cultural currency are predicated on continued on-pitch success.

“There’s more everything. But nothing happens without what happens on the field,” Rapinoe said earlier this year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Max Valverde by Ron Winsett

How Ski Mountaineering’s Hype Man Went From TikTok to NBC

Max Valverde’s gushing over the niche sport vaulted him to Olympic broadcaster.
Feb 11, 2026; Livigno, Italy; Jaelin Kauf of the United States during freestyle skiing women's moguls final during the Milano Cortina 2026 Olympic Winter Games at Livigno Aerials & Moguls Park

The Surprise Hit of the Winter Olympics: First-Person Drone Views

Tiny drone cameras have reshaped the Olympics viewing experience.
Feb 11, 2026; Milan, Italy; Madison Chock and Evan Bates of the United States skate during the Milano Cortina 2026 Olympic Winter Games at Milano Ice Skating Arena.

Olympic Figure Skaters Pay Out of Pocket for $9,000 Costumes

For four minutes on ice, stakes are high—and prices even higher.

Epstein Emails Show His F1 Ties Ran Deep

The sex trafficker’s circles included many of the biggest names in F1.

Featured Today

Milan’s Olympic Village Is Built for Performance—and Partying

Making Milan’s Olympic Village was a five-year sprint.
February 5, 2026

Welcome to the Prediction-Market Super Bowl

Hundreds of millions of dollars are being traded across many platforms.
Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
February 3, 2026

Private Equity Has Reached the Super Bowl

The Patriots are one of four NFL teams with PE investment.
University of Southern California
January 31, 2026

College Athletic Departments Are Wooing Recruits With Content Studios

Schools are creating content studios to win recruits and donor dollars.
Feb 17, 2026; Lee County, FL, USA; Boston Red Sox second baseman Kristian Campbell (28) poses for a photo during media day at JetBlue Park.

Red Sox Change Their Tune on Fanatics Jersey Issues

The MLB club takes responsibility for a jersey design error.
February 18, 2026

Knicks, Rangers Could Be Spun Off Into Separate Public Companies

Activist shareholders have long said the teams are undervalued.
February 18, 2026

Mahomes Reworks Deal, Clears $43.6M for Cap-Strapped Chiefs

The quarterback’s contract is restructured for the fourth straight year.
Sponsored

From MLS to AUSL: Jon Patricof on Building Sports Leagues

Jon Patricof on athlete equity, fan-first strategy, and how women’s sports can reshape the future of league building.
February 17, 2026

Padres Stay Aggressive With Sale Looming and Dodgers Ahead

The small-market club extends G.M. A.J. Preller.
February 15, 2026

NBA Still Not Done With ‘Enormously Complex’ Clippers Investigation

Adam Silver said the team has been “fully cooperative” so far.
Nov 23, 2024; Salt Lake City, Utah, USA; Utah Jazz forward/center Lauri Markkanen (23) and Ryan Smith after a game against the New York Knicks at the Delta Center.
February 13, 2026

Jazz Owner Defends Team After $500,000 Tanking Fine From NBA

The Pacers were also fined $100,000 by the NBA.
exclusive
February 12, 2026

Orioles Owner Met With Jeffrey Epstein

The meeting has not been previously reported.