• Loading stock data...
Monday, June 30, 2025

U.S. Open Cashing In on Luxury Packages

  • Some U.S. Open courtside packages cost more than $10,000.
  • Crypto and luxury goods companies are among the buyers.
Danielle Parhizkaran-USA TODAY Sports

The U.S. Open is seeing a surge in demand for high-end experiences as it hosts the end of one of tennis’ most storied careers.

New “Courtside Premier” ticket packages are becoming a hot item. The program was launched last year by the US Tennis Association and Elevate Sports Ventures, a sports experiences company backed by Harris Blitzer Sports & Entertainment and Arctos Sports Partners.

  • Ticket packages can top $10,000 for certain matches.
  • In addition to courtside seats, the packages include food, beverages, and the chance to meet retired champions including Andy Roddick, Kim Clijsters, and Lindsay Davenport.
  • Hotels are charging inflated prices during the tournament.

Kirsten Corio, the USTA’s chief commercial officer, told Bloomberg that packages have been bought by cryptocurrency and luxury goods companies, among others.

The USTA is expecting $50 million in revenue from courtside seats and certain suites and mezzanine seats.

Serena’s Swan Song

Serena Williams has said she will retire from competitive tennis following the U.S. Open and focus on her business endeavors. She won her first match of the tournament in straight sets Monday night.

Her announcement caused a 40% jump in ticket prices on StubHub. Tickets were already hitting prices 60% above last year.

The legend’s VC firm, Serena Ventures, has invested in more than 60 startups, 16 of which are valued above $1 billion. She is also part-owner of the Miami Dolphins and Angel City FC.

She made $35.1 million in the last year, per Forbes, nearly all of which came from off-court earnings.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Wimbledon Opens With Record $73M in Prize Money and New Rivalries

Record-setting money and heightened competitive dynamics mark the oldest tennis major.
Stephen Ross
exclusive

Dolphins Owner Stephen Ross Nears Deal to Buy Nearly Half of Miami..

Ross is set to own a minority stake in the tennis tournament.

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.

As Wimbledon Approaches, Sinner and Alcaraz Solidify New Era

Sinner and Alcaraz have won the last six Grand Slams.

Featured Today

Seattle Rough & Tumble

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena
June 22, 2025

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.
AA Mint Cards

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
Feb 3, 2025; New Orleans, LA, USA; Super Bowl LIX signage at the Hyatt Hotel.
February 4, 2025

New Orleans Home Rentals Skyrocket Around Super Bowl

Short-term rental revenue has already reached $10.5 million.
March 11, 2025

Dick’s Faces Investor Concerns Over Tariffs Despite Record Quarter

The prominent retailer offers an uncertain outlook due to economic challenges.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
November 4, 2024

Super Bowl Ads Sell Out Three Months Early, at Record Price

Ad units are believed to be selling at more than $7 million per 30 seconds.
October 18, 2024

Skechers Wasn’t Cool. Then NBA Stars Started Wearing Them

The brand is not traditionally cool. Embiid, Randle, and others don’t care.
October 17, 2024

Netflix Shares Rise on Strong Earnings As Christmas NFL Games Lie Ahead

The next two months will include the Tyson-Paul fight and the NFL Christmas Day games.