Thursday September 21, 2023
The Best Employers in Sports Survey is Now Open!

U.S. Open Cashing In on Luxury Packages

  • Some U.S. Open courtside packages cost more than $10,000.
  • Crypto and luxury goods companies are among the buyers.
Danielle Parhizkaran-USA TODAY Sports
Front Office Sports Today

Could Promotion-Relegation work in College Football?

The proposal aims to create an exciting media product while reducing travel for non-football sports.
Listen Now
September 21, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

The U.S. Open is seeing a surge in demand for high-end experiences as it hosts the end of one of tennis’ most storied careers.

New “Courtside Premier” ticket packages are becoming a hot item. The program was launched last year by the US Tennis Association and Elevate Sports Ventures, a sports experiences company backed by Harris Blitzer Sports & Entertainment and Arctos Sports Partners.

  • Ticket packages can top $10,000 for certain matches.
  • In addition to courtside seats, the packages include food, beverages, and the chance to meet retired champions including Andy Roddick, Kim Clijsters, and Lindsay Davenport.
  • Hotels are charging inflated prices during the tournament.

Kirsten Corio, the USTA’s chief commercial officer, told Bloomberg that packages have been bought by cryptocurrency and luxury goods companies, among others.

The USTA is expecting $50 million in revenue from courtside seats and certain suites and mezzanine seats.

Serena’s Swan Song

Serena Williams has said she will retire from competitive tennis following the U.S. Open and focus on her business endeavors. She won her first match of the tournament in straight sets Monday night.

Her announcement caused a 40% jump in ticket prices on StubHub. Tickets were already hitting prices 60% above last year.

The legend’s VC firm, Serena Ventures, has invested in more than 60 startups, 16 of which are valued above $1 billion. She is also part-owner of the Miami Dolphins and Angel City FC.

She made $35.1 million in the last year, per Forbes, nearly all of which came from off-court earnings.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Sponsored

How Daktronics Helps Elite Athletic Programs Secure Top Talent

How colleges are utilizing Daktronics' displays to elevate recruiting.

WBD Pursues ‘Different’ Strategy For Sports on Max

Company to place all of its live sports on new streaming tier
Deion Sanders

Colorado's Epic Victory Sets New ESPN Prime Time Viewership Record

Coach Prime Deion Sanders delivered in prime time on ESPN.
Michigan State head coach Mel Tucker speaks at post game press conference after 31-7 win over Central Michigan at Spartan Stadium in East Lansing.

Mel Tucker Firing Would Prevent $80M Buyout on Historic Contract

Tucker was suspended after a report of alleged sexual harassment.
podcast thumbnail mobile
Front Office Sports Today

Could Promotion-Relegation work in College Football?

0:00
0:00

Featured Today

Rupert Murdoch's Exit Leaves Lasting Fox Sports Legacy

Rupert Murdoch steps down as chairman of Fox Corp. and News Corp.
Could ESPN lose events such as the NBA Finals if it sold ABC.
September 21, 2023

Selling ABC Poses Billion-Dollar Dilemma for Disney and ESPN's Future

Losing ABC would create complications as ESPN enters NBA rights negotiations.
Boise State Broncos running back Ashton Jeanty (2) runs the ball against the North Dakota Fighting Hawks during the first half at Albertsons Stadium.
exclusive
September 20, 2023

The First Official Proposal for Promotion-Relegation In College Football

Realignment is forcing Group of 5 schools to rethink their structure.
A general view of Robert F. Kennedy Memorial Stadium Stadium.
September 20, 2023

Political Support Grows for RFK Stadium Bill

The Commanders exited RFK after the 1996 NFL season for FedEx Field.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Fanatics is buying auction marketplace PWCC.

Fanatics Nabbing WWE Rights In Latest Win Over Panini

Fanatics will take over WWE's trading card rights.
August 22, 2023

NFLPA's Abrupt Panini Move Fuels Fanatics' Meteoric Rise

Fanatics was recently valued at $31 billion, with investment from the NFL.
August 16, 2023

Starter Is Cool Again, And Aims for Revival with New Sports Deals

Influential brand from the 1990s readies large-scale comeback
Fanatics
August 3, 2023

Panini Files Antitrust Suit Against Fanatics as Collectible Wars Heat Up

Collectibles company claims rival is violating federal law
Fanatics Live will stream live on-location card “breaks” from athletes and celebrities.
July 28, 2023

Fanatics Furthers Push Into Content With New Live Shopping App

Allen Iverson will appear today in a Fanatics Live card break.
Puma headquarters in Herzogenaurach, Germany
July 26, 2023

Puma Reports Strong Sales But Still Lagging In U.S.

Puma saw sales increase by 11% despite a slow U.S. market.
July 5, 2023

Saudi Arabia Eyeing Multibillion-Dollar Sports Investment Entity

Saudi Arabia is exploring a new sports investment company.
Omaha expects its upgraded complex to bring $78 million per year in visitor spending.
June 26, 2023

Omaha Invests $54 Million to Become National Youth Sports Destination

The revamped multi-sport complex will span roughly 30 fields.