Thursday, July 16, 2026

U.S. Hosts Copa América: A Milestone in Soccer’s Oldest Tournament

  • The U.S. hosting of the tournament follows a larger partnership between two major soccer federations.
  • The American team faces a tough competitive battle, including the presence of the World Cup champion Argentina.
Jerome Miron-USA TODAY Sports

The Copa América is the oldest continental soccer competition in the world, at 108 years old. It’s also been dominated heavily by South American teams, with North American teams not participating until 1990, and 47 of 48 prior tournaments were previously held in South America.

Much of that is now changing as the U.S. is hosting the tournament, starting Thursday and running through July 14, and the American national team is aiming for a strong showing against some of the world’s best teams. 

The placement of this year’s tournament in the U.S. is the result of a strategic partnership struck early last year between CONMEBOL, the South American federation, and Concacaf, its North American counterpart, that was aimed at building the sport in both regions. The deal included not only putting this year’s event in the U.S. but also the participation of CONMEBOL women’s teams in the 2024 Concacaf W Gold Cup held earlier this year, and a new joint club competition.

As a result of the broader geographic focus, the Copa América is something of a dress rehearsal for the 2026 World Cup, which will also be held in the U.S., along with cohosts Canada and Mexico. While that preparation certainly relates to the competition and to stadiums, many of which will also be World Cup venues, that’s also true for Fox Sports, which holds English-language U.S. rights, and TelevisaUnivision, which has the Spanish-language rights domestically. 

It’s also part of a big summer for both networks in soccer as they manage separate coverage of UEFA’s Euro 2024, which began earlier this month and will run along a similar schedule as Copa América. Though for Fox, some matches from the Euros have been shifted to the subscription-based streamer FuboTV.  

Tough Test

In 2016, the U.S. team made a surprise run on home soil to the Copa América semifinals. This time, though, the home squad will face arguably a steeper climb. The Americans are currently ranked No. 11 in the world by FIFA, and is up significantly from its No. 30 slot five years ago. But also in the competition are No. 1 overall and defending World Cup champion Argentina, No. 5 Brazil, No. 12 Colombia, and No. 14 Mexico. 

The Copa América “feels big,” USMNT captain and midfielder Tyler Adams (above, far right) said earlier this month. “It’s not quite the World Cup, but I think it’s the next best thing.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 14, 2026; Philadelphia, Pennsylvania, USA; General view of fireworks over Citizens Bank Park during the fourth inning of the All-Star Game.

MLB All-Star Game Ratings Get a Boost From World Cup

The midseason showcase’s audience rises with a World Cup lead-in.

MLS Commish: ‘We’ve Got a Lot of Boats’ on Soccer’s Rising Tide

The league eyes significant growth in the wake of a massive World Cup.

Falcons Owner Arthur Blank: Atlanta Is All In on More FIFA

He said Atlanta would “certainly want” to join a potential 2038 bid.
May 27, 2026; Chicago, Illinois, USA; Chicago Sky guard Natasha Cloud (9) brings the ball up court against the Toronto Tempo during the first half at Wintrust Arena. Mandatory Credit: Kamil Krzaczynski-Imagn Images
Exclusive

WNBA’s Cloud Calls Out Engelbert Over Sports Bettor Threats

Cloud said she constantly receives racist messages online.
podcast thumbnail mobile
Front Office Sports Today

7/16/26 – World Cup Final Set, Kawhi Probe, FanDuel VIP Scandal Deepens

0:00

Featured Today

Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Jul 11, 2026; Las Vegas, Nevada, USA; Conor McGregor (right) attempts a flying kick at the start of his fight against Max Holloway during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images TPX IMAGES OF THE DAY

McGregor Return Draws Nearly 16 Million Viewers on Paramount+

UFC 329 trailed Freedom 250 in total and average viewership.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 16, 2026 Spectators during the first round
July 16, 2026

For Fans at The Open, Golf and Alcohol Don’t Mix Easily

At the Open, alcohol sales start at 10 a.m. each day.
July 16, 2026

NHL’s New 84-Game Schedule Brings Earlier Start, High-Profile Games

The expanded slate leans further into a series of key events.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Jul 15, 2026; New York, NY, USA; A MLS and Apple TV advertisement for the FIFA World Cup 2026. Mandatory Credit: Kirby Lee-Imagn Images
July 15, 2026

MLS Will Attempt to Seize on World Cup Momentum

The league is eyeing the opportunity but still has a long-term view.
July 15, 2026

WNBA Denies Report That Silver Influenced Thomas Suspension

The NBA owns 42% of the WNBA.
July 15, 2026

WNBA’s 3-Point Contest Tickets Slightly Exceed All-Star Game

Caitlin Clark has yet to participate in a WNBA 3-Point Contest.
July 15, 2026

MLB’s Stretch Run Will Be Defined By Labor, Stadiums, and Stars

The trade deadline and contending low-budget teams also loom large.