Wednesday, July 22, 2026

U.S. Hosts Copa América: A Milestone in Soccer’s Oldest Tournament

  • The U.S. hosting of the tournament follows a larger partnership between two major soccer federations.
  • The American team faces a tough competitive battle, including the presence of the World Cup champion Argentina.
Jerome Miron-USA TODAY Sports

The Copa América is the oldest continental soccer competition in the world, at 108 years old. It’s also been dominated heavily by South American teams, with North American teams not participating until 1990, and 47 of 48 prior tournaments were previously held in South America.

Much of that is now changing as the U.S. is hosting the tournament, starting Thursday and running through July 14, and the American national team is aiming for a strong showing against some of the world’s best teams. 

The placement of this year’s tournament in the U.S. is the result of a strategic partnership struck early last year between CONMEBOL, the South American federation, and Concacaf, its North American counterpart, that was aimed at building the sport in both regions. The deal included not only putting this year’s event in the U.S. but also the participation of CONMEBOL women’s teams in the 2024 Concacaf W Gold Cup held earlier this year, and a new joint club competition.

As a result of the broader geographic focus, the Copa América is something of a dress rehearsal for the 2026 World Cup, which will also be held in the U.S., along with cohosts Canada and Mexico. While that preparation certainly relates to the competition and to stadiums, many of which will also be World Cup venues, that’s also true for Fox Sports, which holds English-language U.S. rights, and TelevisaUnivision, which has the Spanish-language rights domestically. 

It’s also part of a big summer for both networks in soccer as they manage separate coverage of UEFA’s Euro 2024, which began earlier this month and will run along a similar schedule as Copa América. Though for Fox, some matches from the Euros have been shifted to the subscription-based streamer FuboTV.  

Tough Test

In 2016, the U.S. team made a surprise run on home soil to the Copa América semifinals. This time, though, the home squad will face arguably a steeper climb. The Americans are currently ranked No. 11 in the world by FIFA, and is up significantly from its No. 30 slot five years ago. But also in the competition are No. 1 overall and defending World Cup champion Argentina, No. 5 Brazil, No. 12 Colombia, and No. 14 Mexico. 

The Copa América “feels big,” USMNT captain and midfielder Tyler Adams (above, far right) said earlier this month. “It’s not quite the World Cup, but I think it’s the next best thing.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

World Cup Ignites MLS Ticket Sales, but Ratings Stay Mostly Flat

Single-game ticket sales for the Philadelphia Union are up 218%.
Amazon founder Jeff Bezos and his wife Lauren Sanchez attend the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 8, 2026.

Jeff Bezos Reportedly May Join Bid for Liverpool Stake

A deal could value the Premier League club at roughly $6 billion.
First at FOS

LIV Golf Settles $1M Trademark Lawsuit After Stinger GC Rebrand

Tee manufacturer Stinger Golf first sued LIV in June 2025.
Cam Newton and Ryan Clark share a laugh during ESPN First Take at Bethune-Cookman University during the show’s HBCU fall tour, Thursday, Nov. 20, 2025.

5 Takeaways From ESPN’s Latest Layoffs

Ryan Clark, Cam Newton, and Karl Ravech were among those laid off.
podcast thumbnail mobile
Front Office Sports Today

7/22/26 – World Cup Final Ratings, ESPN Layoffs, LeBron Waits, WFAN to SiriusXM

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Feb 12, 2014; Oakland, CA, USA; Miami Heat forward LeBron James (6) is congratulated by Miami Heat center Chris Bosh (1) after the Heat defeated the Golden State Warriors 111-110 at Oracle Arena. Mandatory Credit: Cary Edmondson-USA TODAY Sports

Chris Bosh Makes Case for LeBron James Heat Return

James and Bosh played together in Miami from 2010-14.
July 21, 2026

Red Sox Revival Turns MLB Trade Deadline Upside Down

Boston has risen from the AL’s worst record to a playoff position.
Aug 24, 2024; Oakland, California, USA; The major league baseball logo is seen on signage near the player's entrance to the field at Oakland-Alameda County Coliseum before the game between the Oakland Athletics and the Milwaukee Brewers. Mandatory Credit: Robert Edwards-USA TODAY Sports
July 21, 2026

MLBPA Rejects Owners’ Draft Changes in Latest Labor Proposal

The union seeks to return the draft to its prior June timing.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 21, 2026

PGA Tour Undercuts LIV Golf With Asian Tour Deal

The International Series will likely end its partnership with LIV.
July 20, 2026

LIV Golf Returns After 47-Day Break, Facing $1.1M Lawsuit

A former technology partner is suing LIV Golf.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 20, 2026

NFLPA Uses World Cup Final to Renew Push for Grass Fields

The union begins a coordinated campaign to pressure team owners.