U.S. Deal Vaults Premier League International Rights Over Domestic Rights

    • Premier League international media rights surpassed domestic rights for the first time.
    • The U.S. accounted for much of the global increase.

The Premier League remains immensely popular in the U.K., but its global clout is ascendant: The league’s international media rights now total more than its domestic haul.

The league is set to rake in $7.2 billion in foreign TV rights from 2022-2025, while its domestic rights total $6.9 billion in that period.

  • International rights grew 30% from the previous three-year cycle.
  • U.S. rights accounted for much of the increase, with Comcast re-upping its contract on a six-year deal reportedly worth over $2.7 billion. Its previous six-year pact cost $1.1 billion. 
  • In May 2021, the Premier League renewed its existing domestic rights deals with Amazon, BT, and Sky, forgoing a traditional auction while the league was still recovering from the pandemic.

The bump in international rights will help boost payments delivered to teams. The 2022-2023 season champions will see their bonus rise to $238 million from $207 million, and the bottom-placing team will pocket $143.4 million, up from $131.2 million.

DAZN vs. Discovery

DAZN hoped to get in on the previous round of negotiations but was unable to participate without an open auction. Both DAZN and Discovery are angling for a deal with BT, but Discovery appears to have taken the lead.