• Loading stock data...
Saturday, March 2, 2024

Twitter Amplifying Women’s Sports With #GoldenTweet Awards

(EDITORS NOTE caption correction) Jun 20, 2019; Le Havre, FRANCE; United States forward Jessica McDonald takes a photo with fans after defeating Sweden in group stage play in the FIFA Women’s World Cup France 2019 at Stade Oceane. Mandatory Credit: Michael Chow-USA TODAY Sports
Twitter Women's World Cup
Photo Credit: Michael Chow-USA TODAY Sports

Twitter has rolled out several initiatives alongside the 2019 FIFA Women’s World Cup, aiming to drive further awareness to women’s sports.

The social networking service is now launching its latest effort, which will celebrate the best tweets about the best female soccer players in the world.

That will come via the #GoldenTweet Awards, which will see members of Twitter’s analytics team identify the best tweets about the tournament by users in a variety of countries, including Argentina, Australia, Brazil, Canada, Chile, France, Germany, Japan, Mexico, Spain, South Korea, and the UK. Following the final, the most popular tweets across multiple categories will be crowned #GoldenTweet winners. Each of those winners will be presented a limited-edition trophy that features the Twitter bird.

“Women’s sports lack the visibility they deserve and we hope the #GoldenTweet Awards are one way to change that,” said Jay Bavishi, senior manager and global lead on quadrennial events at Twitter. “By amplifying the conversation around the #FIFAWWC on Twitter, we’re hoping to bring more visibility and awareness to these incredible athletes.”

In the U.S., Twitter will hand out awards across four separate categories: athlete, brand, fan and journalist.

To find those best U.S. Tweets, Twitter has put together a panel of judges who have knowledge of both social media and soccer. The group includes Twitter Head of US Content Partnerships Laura Froelich, ESPN Senior Vice President of Marketing Laura Gentile, Colorado Rapids Goalkeeper and former U.S. Men’s National Team Player Tim Howard, and Karina LeBlanc, head of women’s football for Concacaf and a FOX Sports’ FIFA Women’s World Cup analyst.

“We’re witnessing greatness on the pitch, and the world is coming together to talk about it on Twitter,” Froelich said. “I’m looking forward to seeing the best of the best compete for the FIFA Women’s World Cup Winner’s trophy, as well as our #GoldenTweet honors!”

The idea was spawned following the success of a similar ‘Golden Tweet’ award that the Twitter UK office handed out following the 2018 FIFA World Cup last summer. Five awards were handed out to the tweets that had the most traction and retweets within the U.K. For example, The player award was given to Kyle Walker, whose usage of a meme that featured fellow English National Team Defender Harry Maguire has garnered more than 70,000 retweets and 270,000 likes to-date.

After the effort gained traction – even Walker’s Manchester City teammates joked about the award with him on Twitter – the company decided to expand it to even more countries during the Women’s World Cup this year.

It fits into Twitter’s larger strategy to elevate the level of conversation around women’s sports. For the Women’s World Cup in particular, Twitter has a wide-ranging partnership with Fox in the U.S. to post instant goal highlights as well as livestream a nightly recap show from Paris. Twitter is also creating individual pages for each match, curating the best content from publishers.

“I’m proud to be a part of this FIFA Women’s World Cup, as it is showing that women can play sports at the highest level and our game continues to grow and develop globally,” LeBlanc said.

While the Women’s World Cup has proven to be a boon for Twitter – during the final match of the 2015 Women’s World Cup between the United States and Japan, tweets about women’s soccer spiked 2,000% – Twitter is also hoping that these awards will encourage users to not only tweet about the on-field successes of the players, but issues that matter to the players off it as well, such as equality.

“Sports are a unifier, and supporting women’s sports – their growth and vital role in our society – is a must for girls everywhere,” Gentile said. “The #GoldenTweet campaign will help spotlight incredible athletes and drive change.”

Winners of the awards will be determined in the week or so following the Women’s World Cup Final, set to be played on July 7.

“Having always been a fan and a supporter of the USWNT, I’m proud to help amplify their already passionate fanbase with the #GoldenTweet campaign and celebrate these incredible women during their time in France as they compete for the FIFA Women’s World Cup,” Howard said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sheer Madness: What You Need to Know About MLB’s New Uniform Saga

MLB’s reworked uniforms have become a major source of spring training controversy.

Falcons Getting Grass for 2026 World Cup—but Football Ruled Out

Atlanta’s Mercedes-Benz Stadium will install grass for those soccer games to meet FIFA rules
Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.
podcast thumbnail mobile
Front Office Sports Today

Jenny Cavnar is Breaking Barriers During Oakland’s Strange Season

0:00
0:00

Featured Today

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.
February 24, 2024

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.
February 18, 2024

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
February 17, 2024

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Spotify
Multiple - USA Careers
Nike
Multiple - USA Careers
EA
Multiple - USA Careers

Tuned In: Inside Fox’s Plans for Covering Caitlin Clark’s Regular-Season Finale

The Iowa star’s biggest game to date won’t be buried on any streamer.
Sports Illustrated
February 29, 2024

Is the Owner of 5-Hour Energy Drink Turning ‘SI’ Into a 5-Hour Energy Promotional Arm?

A new story has elevated employees’ concerns about the outlet’s editorial autonomy.
March 1, 2024

MASN-Comcast Negotiations: Big Implications for TV and MLB

Orioles-controlled RSN continues to negotiate with dominant local cable carrier.
Sponsored

How LivePass is Redefining Ticketing for the Next Generation of Fans

The next wave of ticketing technology.
The Match
February 29, 2024

‘The Match’ Recorded Its Lowest Viewership But Scored Well With Female Fans

TNT Sports’ ‘The Match’ averaged 511,000 viewers.
Pat McAfee
February 28, 2024

‘I Don’t Got a Motherf***ing Boss’: Pat McAfee Goes Off

The ESPN radio host and commentator unloaded on ESPN exec Norby Williamson.
February 27, 2024

Peter King Opens Up at the End of His NFL Writing Career

The writer reflects on the state of media and on challenges facing the league.
February 27, 2024

DSG Takes Big Steps Toward Recovery, But Rights Questions Remain

Bankruptcy court approves refinancing plan, settlement of legal dispute.