• Loading stock data...
Sunday, June 16, 2024

Turning ESPN Around

Apr 26, 2019; Los Angeles, CA, USA; ESPN broadcasters Mark Jackson (left) and Jeff Van Gundy (center) and Mike Breen during game six of the first round of the 2019 NBA Playoffs between the Golden State Warriors and the LA Clippers at Staples Center. Mandatory Credit: Kirby Lee-USA TODAY Sports
Photo Credit: Kirby Lee-USA TODAY Sports

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else.

In just over a year since joining ESPN as the company’s president, it looks as if Jimmy Pitaro has been able to turn things around.

After a period of turbulence that included layoffs, a strained relationship with the NFL, and a falling linear subscriber base, things at the WWL seem to be looking up.

What has worked?

  • ESPN+: The OTT streaming service now has a reported 2 million subscribers after a year of being live.
  • New Digital Offerings: ESPN has expanded its presence on platforms like Snapchat, YouTube and Twitter.
  • Leveraging ABC: To further its reach, ESPN has found success putting marquee events and games (NBA games, NFL Draft, college football games) on the free to air TV channel.

More sports, fewer politics…

While some championed ESPN’s coverage of events where politics and sports seemingly intertwined, Pitaro believes he has brought clarity to the company when it comes to what fans of ESPN truly want.

“Without question, our data tells us our fans do not want us to cover politics. My job is to provide clarity. I really believe that some of our talent was confused on what was expected of them. If you fast-forward to today, I don’t believe they are confused.” – Jimmy Pitaro to Stephen Battaglio of the LA Times.

What they are saying…

“We’ve done some brand research that suggests ESPN’s brand is stronger than it was a few years ago.” – Bob Iger to Disney investors

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Major Selling Point for Cities Pushing New Stadium Projects: Big Events

Several jurisdictions have mentioned events such as the Super Bowl as part of the impetus to build or renovate stadiums.

Charles Barkley Announces Retirement From Television

Charles Barkley announced that the 2024-25 season would be his final season as an NBA commentator, capping off 25 years with Turner.

ESPN Bought Its Tiny Stanley Cup Desk at a Canadian Furniture Store

An ESPN spokesperson says the tight spot was chosen for its view of the ice.
podcast thumbnail mobile
Front Office Sports Today

How the US Open is Designed for Drama

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
June 12, 2024

Paramount-Skydance Merger Off: Could Deal With WBD Be Revived?

Shari Redstone abruptly calls off potential merger discussions between the CBS Sports parent and Skydance Media.
June 12, 2024

Sage Steele Claims in Suit That Her Agents Prioritized Relationship With ESPN Over Her

She says CAA chose its relationship over ESPN over advocating for her.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 11, 2024

USA Cricket Is on the Cusp of a Historic Win. But Who Can Watch?

On Wednesday, the U.S. will face the pre-tournament favorite, India.
June 11, 2024

ESPN Extension Could Set Up Shannon Sharpe As Stephen A. Smith’s Successor

Sharpe is writing one of the great career comebacks in sports TV history.
June 11, 2024

After Long-Term French Open Deal, What’s Next for TNT Sports?

A 10-year rights deal for the French Open immediately becomes the longest in Warner Bros. Discovery’s portfolio.
June 10, 2024

What Would TNT Sports Look Like Without the NBA? Here’s What We Know

Warner Bros. Discovery still has plenty of other sports rights.