• Loading stock data...
Monday, July 14, 2025

Ad Flood

NBA Orlando
Credit: Kim Klement-USA TODAY Sports

Turner Sports has sold out of its regular-season NBA ad inventory. The 22 teams in the bubble resume play tonight, playing eight games each before playoffs start next month.

Fox Sports said it has sold 90% of its regular-season MLB inventory last week and Turner reportedly had the same demand for its baseball slate. Disney, which broadcasts the NBA on ESPN and ABC, has brought in more than 100 advertisers with the season resuming, including 25 new to the sport.

Advertising rushing back to sports is a welcomed sight for the networks, as they lost an estimated $240 million in April when the MLB season and the NBA and NHL playoffs were supposed to start. Viewership numbers are proving the demand sports fans have for the programming, including ESPN drawing 4 million viewers for its MLB Opening Night.

From March to June 2019, the NBA, NHL and MLB generated approximately $1.3 billion in revenue for broadcasters:

— $800 million for NBA regular season and playoffs.

— $120 million for NHL regular season and playoffs.

— $60 million for regular MLB season games.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

exclusive

Cal Raleigh’s $11M Season a Steal As He Slugs His Way Into..

The Mariners star considers himself an everyday guy, while his play isn’t.
Phillies

Replacements Have MLB at Whopping 80 All-Stars

Players have criticized the replacement process as a popularity contest. 
NBC Sports
exclusive

NBC Hiring Ex-Hawks Exec Grant Liffmann As NBA Front Office Insider

Liffmann spent the last three years with Atlanta after covering the Warriors.

MLB’s HR Derby’s $1M Prize Tops Salaries for Three Rising Stars

Three derby competitors could more than double their 2025 salary.

Featured Today

May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
Gabby Thomas
exclusive
June 12, 2025

Grand Slam Track Cancels Los Angeles Meet As $30 Million Track Start-Up..

Sources close to Grand Slam insist money is not an issue.
June 13, 2025

What Rolapp’s NFL Exit Means—and the Top Candidates to Replace Him

NFL media boss Brian Rolapp leaves; the league hunts for his replacement.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
May 23, 2025

New LPGA Commissioner: Women’s Golf ‘Really Hard’ to Find on TV

Former PGA of America COO Craig Kessler will lead the tour.
Donald Trump, Nick Saban
May 22, 2025

Proposed Trump College Sports Commission May Never Happen

The White House is not sure of its plans.
May 15, 2025

PGA Championship Tees Off With Free Food, Record Hospitality Sales

General admission includes unlimited food and non-alcoholic beverages.
Jun 12, 2019; Boston, MA, USA; St. Louis Blues center Ivan Barbashev (49) and right wing Vladimir Tarasenko (91) hoists the Stanley Cup after defeating the Boston Bruins in game seven of the 2019 Stanley Cup Final at TD Garden
May 15, 2025

The 10 Biggest Stanley Cup Upsets of All Time

Since the 1984–1985 NHL season, 10 squads have defied the odds.