Tuesday December 5, 2023

Trevor Lawrence’s Huge Endorsement Potential

  • Trevor Lawrence could make $5 million to $7 million from endorsements his rookie season alone, some say.
  • The presumptive No. 1 pick in the NFL Draft already announced a deal with Gatorade worth up to $2 million a year.
USA TODAY Sports/Design: Alex Brooks
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Trevor Lawrence could challenge Patrick Mahomes as next great quarterback endorser.

The presumptive No. 1 pick in the NFL Draft announced a deal with Gatorade worth up to $2 million a year. With his clean-cut image and history of winning, the door’s open for the 21-year old star, say sports marketers.

Lawrence could make $5 million to $7 million from endorsements his rookie season alone, said Bob Dorfman of Baker Street Advertising — double that if his team wins.

“Young kids especially love him: the golden locks and great looks,” said Brandon Steiner, founder of CollectibleXchange.com and AthleteDirect.com. “We know how quarterbacks go in the NFL with endorsements. They can be huge.”

Mahomes, 25, is the new king of NFL pitchmen, and his competitors are aging. Aaron Rodgers is 37. Tom Brady is 43. Peyton Manning’s 45 and retired five years. 

A scouting report on Lawrence’s profit potential:

  • Besides Gatorade, Lawrence has landed a deal with adidas, reported Sportico. Adidas said it won’t comment on “rumor and speculation.” 
  • Lawrence would be a natural for Head & Shoulders shampoo. Procter & Gamble could not be reached for comment.

Mahomes earns an estimated $10 million to $15 million per year via endorsements with adidas, Oakley, State Farm, and others. He co-starred in a Head & Shoulders spot with Troy Polamalu and was cover athlete for “Madden NFL 20.” 

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