• Loading stock data...
Thursday, September 18, 2025
exclusive
Media

Travis and Jason Kelce Have a Hit Podcast. Now They’re Getting Into Apparel.

  • The Kelce brothers’ podcast ‘New Heights with Jason and Travis Kelce’ is Spotify’s third-most popular podcast among all categories.
  • Travis Kelce sees a potential future in media.
Brothers Travis and Jason Kelce trade jerseys and pose for photos after game
Jay Biggerstaff-USA TODAY Sports

NFL star brothers Travis and Jason Kelce are parlaying their runaway hit podcast into a clothing line.

The pair are launching their “New Heights” clothing line in collaboration with clothing brand Homage. While the line is not affiliated with the NFL, Homage works with the league, presenting potential avenues of expansion for the Kelces brand.

The clothing line will begin as a way for people to display their love of the brothers’ podcast, “New Heights with Jason & Travis Kelce,” from Wave Sports + Entertainment, which launched at the start of the NFL season in September.

  • The brand will initially carry t-shirts and hoodies displaying the show’s logo, cartoon depictions of the brothers, and popular catchphrases from their show.
  • The podcast notches nearly 500,000 downloads per episode, according to Travis’ manager Aaron Eanes, president of A&A Management Group. Episodes featuring the Kansas City Chiefs’ Patrick Mahomes and Philadelphia Eagles’ Jalen Hurts, teammates to Travis and Jason respectively, each hit over 780,000 views on YouTube.
  • The show ranks as Spotify’s top sports podcast and third among all categories.

The podcast “is a pretty big marketing platform for this type of partnership,” said Eanes. “There have been numerous viral moments that we thought would be very good to capitalize on.”

  • New-Heights-Travis-Jason-Kelce
  • New-Heights-Travis-Jason-Kelce

The “New Heights” line is separate from Travis Kelce’s high-end clothing brand Tru Kolors, which launched in 2018. The following year he founded performance gummy company Hilo Nutrition, and has investments in around 15 companies, according to Andre Eanes, A&A president and chief business officer.

Media Man

Travis, 33, is no stranger to media, having starred in a Bachelor-esque reality show “Catching Kelce” in 2016. With the success of the podcast, the star receiver is already thinking bigger.

“One of his goals is to host ‘SNL,’” said Eanes. “He’s someone who just loves comedy.”

With the Manning brothers combining their familial banter and football knowledge into a hit alternate broadcast, retired quarterback Tony Romo securing a reported $17 million with CBS, and Tom Brady reportedly already set for a record broadcasting contract when he retires, Travis Kelce has plenty of examples of NFL players who turned a media-friendly personality into a hugely successful second career.

“When he’s done playing, he sees himself as someone who might want to be in the booth,” said Aaron Eanes.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Donald Trump
exclusive

Trump’s Unprecedented Super Bowl Visit Cost Secret Service More Than $120K

Trump was the first president to attend the Super Bowl.
exclusive

The Eagles Play Christmas Day for NFL on Netflix

The father-son duo will call the Christmas Day doubleheader again.
exclusive

ESPN, Fox One Added 1M Sign-Ups in First 10 Days After Launch

The two high-profile streaming services have strong starts with consumers.

Chiefs’ Fall to 0–2 Dims the Spotlight on NFL’s Top TV Draw

The NFL’s most-watched team sinks to a new low since Patrick Mahomes arrived.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.

Fever Ratings Fall Without Clark, but Rest of WNBA Game 1s Surge

The Indiana Fever game drew 47% fewer viewers this year.
Greg Olsen
September 16, 2025

Greg Olsen on Tom Brady’s Raiders Role: ‘More Power to Him’

This season, the NFL has relaxed the special Brady broadcasting rules.
Sep 14, 2025; Kansas City, Missouri, USA; Philadelphia Eagles wide receiver DeVonta Smith (6) makes a reception defended by Kansas City Chiefs cornerback Trent McDuffie (22) during the fourth quarter of the game at GEHA Field at Arrowhead Stadium.
September 16, 2025

Eagles-Chiefs Super Bowl Rematch Sets Early NFL TV Ratings Mark

Several new milestones are established with the big early-season matchup.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Jul 27, 2025; Chicago, Illinois, USA; Injured Indiana Fever guard Caitlin Clark (22) looks on from the bench during the first half of a basketball game against the Chicago Sky at United Center.
September 15, 2025

WNBA Ratings Rise 3% in 2025 Despite Clark’s Absence

Caitlin Clark played in just 13 of 44 regular-season games.
Green Bay Packers cornerback Keisean Nixon (25) breaks up a pass intended for Washington Commanders wide receiver Noah Brown (85) on Thursday, September 11, 2025, at Lambeau Field in Green Bay, Wis. The Packers won the game, 27-18.
September 15, 2025

Amazon Shatters Previous Ratings High for 1st NFL Game

“TNF” viewership surges 35% compared to the 2024 season average.
Las Vegas Aces
September 15, 2025

WNBA Playoffs Face ESPN Fall Crunch For Final Time

The games will be spread across three networks next year.
Ohio State Buckeyes linebacker Arvell Reese (8) pursues Texas Longhorns quarterback Arch Manning (16) during the NCAA football game at Ohio Stadium on Aug. 30, 2025.
September 12, 2025

College Football Enters Week 3 Up 21% in TV Ratings

Total college football viewership across all networks is up big.