• Loading stock data...
Monday, June 30, 2025
exclusive
Media

Travis and Jason Kelce Have a Hit Podcast. Now They’re Getting Into Apparel.

  • The Kelce brothers’ podcast ‘New Heights with Jason and Travis Kelce’ is Spotify’s third-most popular podcast among all categories.
  • Travis Kelce sees a potential future in media.
Brothers Travis and Jason Kelce trade jerseys and pose for photos after game
Jay Biggerstaff-USA TODAY Sports

NFL star brothers Travis and Jason Kelce are parlaying their runaway hit podcast into a clothing line.

The pair are launching their “New Heights” clothing line in collaboration with clothing brand Homage. While the line is not affiliated with the NFL, Homage works with the league, presenting potential avenues of expansion for the Kelces brand.

The clothing line will begin as a way for people to display their love of the brothers’ podcast, “New Heights with Jason & Travis Kelce,” from Wave Sports + Entertainment, which launched at the start of the NFL season in September.

  • The brand will initially carry t-shirts and hoodies displaying the show’s logo, cartoon depictions of the brothers, and popular catchphrases from their show.
  • The podcast notches nearly 500,000 downloads per episode, according to Travis’ manager Aaron Eanes, president of A&A Management Group. Episodes featuring the Kansas City Chiefs’ Patrick Mahomes and Philadelphia Eagles’ Jalen Hurts, teammates to Travis and Jason respectively, each hit over 780,000 views on YouTube.
  • The show ranks as Spotify’s top sports podcast and third among all categories.

The podcast “is a pretty big marketing platform for this type of partnership,” said Eanes. “There have been numerous viral moments that we thought would be very good to capitalize on.”

  • New-Heights-Travis-Jason-Kelce
  • New-Heights-Travis-Jason-Kelce

The “New Heights” line is separate from Travis Kelce’s high-end clothing brand Tru Kolors, which launched in 2018. The following year he founded performance gummy company Hilo Nutrition, and has investments in around 15 companies, according to Andre Eanes, A&A president and chief business officer.

Media Man

Travis, 33, is no stranger to media, having starred in a Bachelor-esque reality show “Catching Kelce” in 2016. With the success of the podcast, the star receiver is already thinking bigger.

“One of his goals is to host ‘SNL,’” said Eanes. “He’s someone who just loves comedy.”

With the Manning brothers combining their familial banter and football knowledge into a hit alternate broadcast, retired quarterback Tony Romo securing a reported $17 million with CBS, and Tom Brady reportedly already set for a record broadcasting contract when he retires, Travis Kelce has plenty of examples of NFL players who turned a media-friendly personality into a hugely successful second career.

“When he’s done playing, he sees himself as someone who might want to be in the booth,” said Aaron Eanes.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Stephen Ross
exclusive

Dolphins Owner Stephen Ross Nears Deal to Buy Nearly Half of Miami..

Ross is set to own a minority stake in the tennis tournament.

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.

Featured Today

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Mar 15, 2025; Fort Worth, TX, USA; UAB Blazers forward Yaxel Lendeborg (3) dribbles the ball upcourt against the North Texas Mean Green during the first half at Dickies Arena
June 22, 2025

NIL Is Shrinking the Pool of NBA Draft Entrants

Agents are now advising many players to stay in school.
Apr 24, 2025; Green Bay, WI, USA; Penn State Nittany Lions defensive end Abdul Carter on the red carpet before the 2025 NFL Draft at Lambeau Field
June 21, 2025

‘More Is More’: The Elite Luxury Jewelers Decking Out Athletes

Meet the elite group of luxury designers crafting the biggest statement pieces.
Leo Messi

TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings

TNT Sports carries about a third of matches in the U.S.
June 23, 2025

NBA Finals Game 7 Is Most-Watched Since 2019, but Series Drops 9%

Game 7 drew 16.35 million viewers, the most-watched NBA game since 2019.
June 24, 2025

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
June 19, 2025

Pacers Force Game 7, Could Spark Big Ratings Boost for NBA Finals

Game 7 could boost NBA Finals ratings after a slow start this year.
June 17, 2025

Stanley Cup Final Delivers Drama but Struggles for Eyeballs in U.S.

U.S. viewership fell while Canadian audiences for the event rose slightly.
June 17, 2025

Streaming Tops Linear for First Time, Sports Still Key to TV’s Resilience

Streaming hits another critical milestone in an accelerating media transition.
June 17, 2025

Zaslav Takes Pay Cut, TNT Sports Future Unclear in WBD Shake-Up

The TNT Sports parent company retools its executive pay after shareholder pushback.