Heisman Trophy winner Travis Hunter is signing with Lil Wayne’s agency Young Money APAA Sports for his on-field representation in the NFL, Front Office Sports has learned.
Hunter finished his collegiate career Saturday by playing in the Alamo Bowl, which Colorado lost 36–14 to BYU. He becomes one of the highest-profile athlete clients represented by Young Money, which has divisions across the NFL, NBA, soccer, and college sports.
The two-way star is widely projected to be a top-five pick in the 2025 NFL Draft. It remains unclear what position he will focus on in the NFL, which could have a major financial impact considering top-end wide receivers typically make more money than cornerbacks.
Young Money also represents new Duke quarterback Darian Mensah, who signed a two-year, $8 million NIL (name, image, and likeness) deal to transfer from Tulane, CBS Sports reported. The agency also reps Colorado defensive end Jehiem Oatis, a former five-star recruit who recently transferred from Alabama.
Young Money beat out other major sports agencies—including but not limited to WME, CAA, Klutch Sports Group, and Athletes First, according to sources—that had talks with Hunter as the college football season neared its end.
There were several additional recent indications Hunter may be signing with Young Money. At his Heisman acceptance speech, Hunter shouted out Lil Wayne. After the ceremony in New York, Young Money APAA Sports co-founder and CEO Adie von Gontard posted two photos on Instagram with Hunter and the Heisman Trophy. On Saturday night, von Gontard attended the Alamo Bowl, and posted a video before the game from the Colorado sideline via his Instagram story.
Young Money APAA Sports did not respond to multiple requests for comment.
Hunter will remain with SMAC Entertainment—the agency that also works with Colorado coach Deion Sanders and his son Shedeuer—for his off-field representation. SMAC helped Hunter ink a number of major NIL (name, image, and likeness) deals at Colorado, including a deal with Adidas that will extend into his professional career.
After Hunter won the Heisman, SMAC cofounder and CEO Constance Schwartz-Morini told FOS that she looked forward to collaborating with whatever on-field agency Hunter chose. “We’ll be having a lot of conversations on partnering,” Schwartz-Morini said at the time.
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