Friday, July 17, 2026

‘Torpedo’ Bat Sales Boom As Debate Rages About Effectiveness

Already the talk of Major League Baseball, “torpedo” bats are now quickly reaching the lower levels of the sport. 

Kelly Coleman, pro bat lead operator, inspects a torpedo bat after it comes out of a baseball bat lathe at the Louisville Slugger Museum & Factory in Louisville, Ky. on Mar. 31, 2025.
The Courier-Journal

As the debate continues to rage about the effectiveness and fairness of MLB’s “torpedo” bats, the sales are now quickly amassing. 

Several major bat manufacturers, including Chandler Bats, Marucci Sports, and Victus Sports, have begun to sell versions of the torpedo bats to the general public, allowing ordinary consumers to access the same design that has quickly become the talk of baseball after the Yankees’ historic offensive start to the season. The torpedo bat design moves more mass into the sweet spot of the barrel and closer to the handle. 

Not surprisingly, early interest among players at all levels of the sport has been massive, with many of the manufacturers reporting record sales in company histories spanning decades.

“I’ve gotten more messages about the torpedo bat—I’ve been doing this for over 20 years now—than I have on anything we have ever done in the history of our company,” Marucci CEO and cofounder Kurt Ainsworth told The New York Times. “This is torpedomania.”

The frenzy around the bats, however, remains somewhat disconnected from statistical results, or prior player experience. While the Yankees have been relentless so far at the plate, leaguewide statistics so far this season show that both average runs scored per game and batting average are nearly identical to comparable results from last year.

As MLB rules do not regulate the geometry of the bats, so long as they stay within the maximum diameter of 2.61 inches, some batters have experimented with torpedo-type shapes over many years. Former MLB manager Ozzie Guillén said on WSCR-AM in Chicago on Wednesday that he used a torpedo bat in 1986 and “they don’t work.” This Getty Images photo may confirm his use of that bat. Guillén hit .250 that year with just two home runs, ultimately amassing just 28 over a 16-season career. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 5, 2026; Chicago, Illinois, USA; Chicago Cubs second baseman Nico Hoerner (2) slides into score against the St. Louis Cardinals during the sixth inning at Wrigley Field.

Pending Labor Talks, MLB Is Set for Earliest Opening Day in 2027

Labor woes cloud the consideration of next year’s slate.
Jul 13, 2026; Philadelphia, PA, USA; Tampa Bay Rays third baseman Junior Caminero (13) bats in the second round of the All Star-Home Run Derby at Citizens Bank Park.

Home Run Derby Ratings Drop 7% on Netflix

The event’s pivot to streaming results in a slightly lower average audience.
Jul 14, 2026; Philadelphia, Pennsylvania, USA; General view of fireworks over Citizens Bank Park during the fourth inning of the All-Star Game.

MLB All-Star Game Ratings Get a Boost From World Cup

The midseason showcase’s audience rises with a World Cup lead-in.

MLB’s Stretch Run Will Be Defined By Labor, Stadiums, and Stars

The trade deadline and contending low-budget teams also loom large. 
podcast thumbnail mobile
Front Office Sports Today

7/17/26 – World Cup Final Preview, Bam-Herro Aftermath, LeBron’s Waiting Game

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Apr 18, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) reacts against the Houston Rockets during game one of the first round of the 2026 NBA Playoffs at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images

Silver Wants LeBron Decision So NBA Can Finalize Schedule

James’s free agency choice will help shape the NBA’s national TV schedule.
Jul 11, 2026; Las Vegas, Nevada, USA; Conor McGregor (right) attempts a flying kick at the start of his fight against Max Holloway during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images TPX IMAGES OF THE DAY
July 16, 2026

McGregor Return Draws Nearly 16 Million Viewers on Paramount+

UFC 329 trailed Freedom 250 in total and average viewership.
July 16, 2026

MLS Commish: ‘We’ve Got a Lot of Boats’ on Soccer’s Rising Tide

The league eyes significant growth in the wake of a massive World Cup.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
May 27, 2026; Chicago, Illinois, USA; Chicago Sky guard Natasha Cloud (9) brings the ball up court against the Toronto Tempo during the first half at Wintrust Arena. Mandatory Credit: Kamil Krzaczynski-Imagn Images
Exclusive
July 16, 2026

WNBA’s Cloud Calls Out Engelbert Over Sports Bettor Threats

Cloud said she constantly receives racist messages online.
July 16, 2026

NHL’s New 84-Game Schedule Brings Earlier Start, High-Profile Games

The expanded slate leans further into a series of key events.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 16, 2026 Spectators during the first round
July 16, 2026

For Fans at The Open, Golf and Alcohol Don’t Mix Easily

At the Open, alcohol sales start at 10 a.m. each day.
Jul 15, 2026; New York, NY, USA; A MLS and Apple TV advertisement for the FIFA World Cup 2026. Mandatory Credit: Kirby Lee-Imagn Images
July 15, 2026

MLS Will Attempt to Seize on World Cup Momentum

The league is eyeing the opportunity but still has a long-term view.