• Loading stock data...
Sunday, January 4, 2026

Tom Brady Wins, Even With Retirement

Tom-Brady
Kim Klement-USA TODAY Sports/Design: Alex Brooks

Tom Brady’s run as the GOAT is officially ending after announcing his retirement Tuesday morning on social media. While Brady’s time is up on the field, he walks away as the NFL’s all-time earnings leader.

The seven-time Super Bowl champion has reportedly made $293 million just from playing contracts during his 22 years in the NFL, according to Spotrac. Brady added another estimated $160 million off the field.

Peyton Manning, the NFL’s previous all-time earnings leader, retired in 2015 with a projected $400 million in career earnings on and off the field. Brady, the No. 9 highest-paid athlete on Forbes’ annual list, made a record $45 million off the field just this season.

Brady has endorsement deals with Fanatics, FTX, Hertz, Under Armour, Subway, and others.

Brady’s Bunch

The three-time league MVP has a footprint in a variety of industries.

  • Brady co-founded nutrition company TB12 and NFT platform Autograph, which recently raised $170 million.
  • The soon-to-be Hall of Famer also owns the media company 199 Productions and unveiled his own apparel line — BRADY — earlier this year.

Had Brady played in 2022, he would have earned $27.3 million in salary and bonuses, plus the leftover $15 million of his $20 million signing bonus. He would have also been guaranteed his entire salary on Feb. 18.

Now that he is retiring, the Tampa Bay Buccaneers can retrieve up to $16 million of the bonus total and his salary would be voided.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Black Monday Starts Early: Falcons Fire Head Coach and GM

Team owner Arthur Blank said results “have not met our expectations.”
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
exclusive

Jameis Winston’s Media Rise Continues on Omaha’s ManningCast

Winston has earned plaudits for his past Fox Sports media hits.
Imagn Images/Front Office Sports

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.

Featured Today

Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.

McIlroy Roasts LIV, But Would Welcome Players Back to PGA Tour

McIlroy admitted he was “too judgemental” of professionals who left for LIV.
Nov 3, 2025; Los Angeles, CA, USA; Los Angeles Dodgers two-way player Shohei Ohtani acknowledges the crowd during the World Series championship parade at downtown Los Angeles
December 28, 2025

It Was the Year of Shohei Ohtani (Again)

The two-way superstar has a massive year on and off the field.
January 2, 2026

Sabalenka, Kyrgios Hint at ‘Battle of the Sexes’ Sequel

Sabalenka lost to Kyrgios in straight sets in the controversial exhibition.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
Oct 10, 2025; Phoenix, Arizona, USA; Las Vegas Aces center A'ja Wilson (22) celebrates with teammates after game four of the 2025 WNBA Finals at Mortgage Matchup Center.
December 27, 2025

The Year of A’ja Wilson

No one in basketball had a bigger year.
Sep 7, 2025; Anaheim, California, USA; Athletics left fielder Tyler Soderstrom (21) is greeted by teammates after hitting a home run against the Los Angeles Angels during the seventh inning at Angel Stadium.
December 26, 2025

A’s $86 Million Soderstrom Contract Is the Richest in Team History

The team agreed to a seven-year, $86 million deal with Tyler Soderstrom.
Dec 25, 2025; San Francisco, California, USA; Dallas Mavericks guard Klay Thompson (left) greets Golden State Warriors guard Stephen Curry (right) before the game at Chase Center.
December 26, 2025

Sneaker Free Agent Curry Wore Thompson’s Shoe On Christmas

Curry and Under Armour broke up after 12 years in November.
Sep 7, 2025; Flushing, NY, USA; Carlos Alcaraz (ESP) and Jannik Sinner (ITA) poses for a photo after the final of mens singles at Billie Jean King National Tennis Center
December 25, 2025

The Year of Carlos Alcaraz and Jannik Sinner

Novak Djokovic acknowledged that the duo are above the rest.