NFL quarterback Tom Brady has embraced the new era of college athletics through the launch of his new apparel line, Brady.
“He loves clothes way more than I do,” Brady’s wife, model Gisele Bündchen, told the Wall Street Journal earlier this year. “He has great taste and understands and really cares about what people want.”
The Brady brand — which will launch its first campaign on Jan. 12, 2022 — is an active and casual wear apparel line that intends to emulate the world-renowned Jordan Brand.
Brady, a seven-time Super Bowl champion, has signed a total of 10 athletes across five college sports, and one newly drafted signee to name, image, and likeness deals.
- Football: Cade McNamara (Michigan), Shedeur Sanders (Jackson State), Patrick Zahraj (UCLA), Grayson McCall (Coastal Carolina), and George Pickens (Georgia)
- Tennis: Andrew Fenty (Michigan)
- Baseball: Henry Davis (Louisville)
- Hockey: Jack St. Ivany (Boston College)
- Basketball: Julian Reese (Maryland) and Jermaine Samuels Jr. (Villanova)
Another New Era
The launch of Brady’s apparel line follows changes by one of his endorsers, Under Armour. The Maryland-based sports equipment and apparel company ended its on-field licensing contract with the NFL in February to shift its focus to being a “performance brand” above all.
The deal’s termination caused several Under Armour-sponsored NFL athletes to reevaluate their marketing opportunities, but the company confirmed that its contract with Brady is intact.
