Tom Brady Signs NIL Deals for New Apparel Line

NFL quarterback Tom Brady has embraced the new era of college athletics through the launch of his new apparel line, Brady. 

“He loves clothes way more than I do,” Brady’s wife, model Gisele Bündchen, told the Wall Street Journal earlier this year. “He has great taste and understands and really cares about what people want.”

The Brady brand — which will launch its first campaign on Jan. 12, 2022 — is an active and casual wear apparel line that intends to emulate the world-renowned Jordan Brand. 

Brady, a seven-time Super Bowl champion, has signed a total of 10 athletes across five college sports, and one newly drafted signee to name, image, and likeness deals. 

• Football: Cade McNamara (Michigan), Shedeur Sanders (Jackson State), Patrick Zahraj (UCLA), Grayson McCall (Coastal Carolina), and George Pickens (Georgia)
• Tennis: Andrew Fenty (Michigan)
• Baseball: Henry Davis (Louisville)
• Hockey: Jack St. Ivany (Boston College)
• Basketball: Julian Reese (Maryland) and Jermaine Samuels Jr. (Villanova) 

Another New Era

The launch of Brady’s apparel line follows changes by one of his endorsers, Under Armour. The Maryland-based sports equipment and apparel company ended its on-field licensing contract with the NFL in February to shift its focus to being a “performance brand” above all.

The deal’s termination caused several Under Armour-sponsored NFL athletes to reevaluate their marketing opportunities, but the company confirmed that its contract with Brady is intact.