Tom Brady’s Post-Retirement Embrace of Las Vegas

Tom Brady’s seven Super Bowl rings, just like some other parts of the GOAT’s empire, have a home in Las Vegas. At least temporarily.

Those rings, along with other memorabilia from his storied career, will go on display later this year at the Fontainebleau Las Vegas, the latest upscape hotel-casino in town. Brady has sidled closer to Las Vegas since he took his last NFL snap, 13 months ago, becoming a co-owner of the WNBA’s Aces and inching toward doing the same with the Raiders, two teams owned by Mark Davis.

“We talked about doing something and we thought, ‘Where are the most visitors in the world attracted to every year?’” Brady said Friday. “It’s Las Vegas.”

Brady’s exhibit at the hotel’s Hall of Excellence museum will be another sports attraction for a region that welcomed Formula One in November and, on Sunday, its first Super Bowl—a game Brady is slated to call for the first time next year when he launches his broadcast career as Fox Sports’ lead booth analyst. 

“I think it’s an opportunity for him,” says Fontainebleau development chairman CEO Jeffrey Soffer, a neighbor of Brady’s in Indian Creek Village, an upscale South Florida enclave miles from the original Fontainebleau. “Obviously, he has ties here.”

Indeed. Brady has owned houses in the Vegas area as part of his real estate investment portfolio. And while it appears as if he hasn’t yet set up residence in one of the posh communities in suburban Vegas, he could soon. “Obviously, he’s in and out, in and out,” Soffer says. “I think he’s going to be a great addition to the city.”

Brady’s movements have been fodder in Las Vegas for years, starting when he became a free agent following his 20th and final season with the Patriots. Before he signed with the Buccaneers, Brady was considered a serious target of the Raiders. “It was almost a done deal,” UFC President Dana White said in August 2022. “And at the last minute, [then-Raiders coach Jon] Gruden blew the deal up and said that he didn’t want him and all hell broke loose, man. It was crazy.”

Brady won a Super Bowl that first of three seasons with the Bucs before he retired for good last February. Even then, the Vegas rumors persisted. These days, depending on who you talk to, Brady is either going to unretire and play for the Raiders or he’s going to be put into Mark Davis’s will, eventually inheriting the team. 

“That’s all nonsense,” a source close to the Raiders tells FOS. 

This much is true: Brady is working toward becoming a part owner of the Raiders, a process that has stretched on for months and apparently hit some speed bumps. The Washington Post reported in October that NFL owners were concerned that Davis was giving Brady as much as a 70% discount. FOS was unable to verify the extent of any such discount for somewhere between 5% and 10% of the Raiders, but one NFL source confirmed that some owners were uneasy with allowing Brady or anyone else to buy a piece of a team at a reduced rate. Brady has since revised the deal upward, Sportico reported on Thursday. 

What’s clear is that Brady has eyes for Vegas. “It’s on the rise,” he told FOS earlier this month. “Obviously, the Raiders, the Aces, there’s going to be a basketball team at some point, a baseball team at some point. It’s a big small town. And they’ve got a great rooting interest in sports.”