• Loading stock data...
Tuesday, October 28, 2025
Want a chance to win $250 and free FOS gear? Take our quick reader survey. Take the survey here

Fox ‘Definitely’ Wants Tom Brady For Super Bowl 57 Coverage

  • If Brady’s Bucs don’t make the Super Bowl, look for QB on Big Game coverage.
  • Brady’s 10-year, $375 million Fox deal is the biggest in sports TV history.
Charles LeClaire-USA TODAY Sports

Tom Brady could make his debut as an NFL TV analyst sooner than expected — during the Super Bowl.

If Brady’s 3-5 Tampa Bay Buccaneers don’t make the Big Game, Fox wants the legendary quarterback for its coverage of Super Bowl 57, said sources.  

“If he’s not playing in the game, I would expect Brady to be part of Fox’s Super Bowl coverage,” said a source. “Definitely. I would be very surprised if he isn’t.”

Fox is already drawing up contingency plans on how to feature the 45-year-old Brady in its Super Bowl coverage from Glendale, Arizona, on Feb. 12, 2023, said sources. 

The most ambitious strategy calls for the seven-time Super Bowl champ to be the third man in on a three-person broadcast booth with Fox’s No. 1 NFL team of Greg Olsen and Kevin Burkhardt. 

But it’s more likely Brady would serve as an analyst on the Big Game version of “Fox NFL Sunday,” along with Terry Bradshaw, Michael Strahan, Howie Long, Jimmy Johnson, Curt Menefee, and Jay Glazer.

Fox has previously announced that Olsen and Burkhardt will call Super Bowl 57. When Brady does join Fox he will team up with Burkhardt, while Olsen drops back to No. 2 game analyst on the network’s depth chart.

Tom Brady

Tom Brady Is NFL’s Top Earner for First Time

Tom Brady is the NFL’s top earner for the first time.
August 11, 2022

But could Brady change his mind — again — and retire before the end of the 2022 NFL season? Maybe. 

Wife Gisele Bundchen has reportedly given him an ultimatum to retire or she’s “gone for good.” 

But Brady himself shot down retirement rumors on his SiriusXM show with Larry Fitzgerald and Jim Gray. 

“I said last week that there’s no immediate retirement in my future. There was a retirement in the past, but I moved on from that,” Brady said. “I made a commitment to this team, and I love this team, and I love this organization. I told them in March I was playing, and I’ve never quit on anything in my life.”

Whatever Brady does or doesn’t do with the Super Bowl and Fox, it will be his call.

When Fox announced his signing, chief executive officer Lachlan Murdoch made it clear it was entirely up to Brady when he finally retires from the NFL and begins his next job as lead NFL game analyst. 

“We are delighted that Tom has committed to joining the Fox team and wish him all the best during this upcoming season,” Murdoch tweeted.

As long as Brady’s not playing in the game, he’s likely to be part of Fox’s Super Bowl coverage, said sources. 

The network likes to audition active players before they retire. Both Olsen and Strahan got reps on Fox air before hanging up their cleats.

Is It Time For NFL Networks To Add ‘Injury Analysts’ To Coverage?

NFL networks experimenting with ‘Injury Analysts’ similar to on-air ‘Rules Experts.’
October 4, 2022

But Brady’s not just any player. His blockbuster 10-year, $375 million pact is the biggest in sports broadcast history. 

Fox does not view Brady as just a TV talent. The corporation envisions him as a business partner, and rainmaker, who can make the difference with corporate sponsors. 

“Over the course of this long-term agreement, Tom will not only call our biggest NFL games with Kevin Burkhardt, but will also serve as an ambassador for us, particularly with respect to client and promotional initiatives,” Fox tweeted in May.

Super Bowl advertisers shelling out up to $7 million per 30-second spot would certainly love to see Brady make his Fox debut in February. As of early September, Ad Age reported Fox had already sold 95% of its commercial inventory.

Fox will air two of the next three Super Bowls. So Brady could move from playing in, to broadcasting, sports TV’s biggest event.

Fox could not be reached for comment.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sports Equinox 2025 Shows How Fragmented Sports TV Has Become

Multiple streaming services are needed to watch Monday’s games.

$100M Browns Stadium Settlement Still Faces Cleveland City Hurdles

Cleveland’s city council must still approve the pact with the Browns.

Lamar Jackson’s Practice Status Flip Sparks NFL Investigation

Baltimore could be disciplined for not properly disclosing Lamar Jackson’s status.

Sarkisian, Kiffin Address Rumors As Coaching Carousel Spins Again

Reports are rampant about the coaches taking new jobs.

Featured Today

September 21, 2025; Santa Clara, California, USA; NFL commissioner Roger Goodell before the game between the San Francisco 49ers and the Arizona Cardinals at Levi's Stadium

NFL Fall Meeting: 7 Big Topics Among Team Owners 

Media, facilities, and labor highlight some of the key areas of concern.
Ohio State Buckeyes running back Isaiah West (32) runs the ball in the second half at Camp Randall Stadium on Saturday, Oct. 18, 2025 in Madison, Wisconsin
October 25, 2025

NIL Has Birthed a Third-Party Cottage Industry—and It’s a Mess

There’s no limit to how much players can make from NIL deals.
Christie's
October 21, 2025

Lou Gehrig’s $4M Jersey and the Exploding Sports Memorabilia Market

An ultra-rare sports collection is about to hit the auction block.
@chef__tezz/Instagram
October 19, 2025

Inside the NFL’s Private Chef Network

Private chefs are the unsung architects of player performance.
YouTube/ Multiple streaming services appear on a Roku TV.

YouTube in Another Carriage Dispute, This Time With Disney

ESPN and ABC could be dropped from the No. 4 U.S. pay-TV distributor.
May 17, 2025; Bronx, New York, USA; New York Yankees left fielder Jasson Dominguez (24) shakes hands with New York Mets right fielder Juan Soto (22) after the top of the fifth inning at Yankee Stadium.
October 23, 2025

Mets, Yankees, and the Nielsen Debate That Won’t Go Away

Weeks after the end of the MLB regular season, viewership issues remain.
Oct 21, 2025; Oklahoma City, Oklahoma, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) keeps the ball away from Houston Rockets forward Kevin Durant (7) during the second half at Paycom Center
October 23, 2025

NBA’s NBC Return Draws 5.9M Viewers, Best Opener Since 2010

Thunder vs. Rockets peaked at 7.1 million viewers.
Sponsored

Why Alexis Ohanian Is Betting Big on Women’s Sports

Alexis Ohanian reflects on his evolution from Reddit cofounder to one of today’s most dynamic sports investors.
Brian Windhorst
October 23, 2025

Brian Windhorst Details Emergency Landing on Omaha–L.A. Flight

The pilots and flight attendants had a communication issue.
October 22, 2025

YouTube Stars Help Bring Back Golf Channel’s ‘Big Break’

The show will return in 2026 after an 11-year hiatus.
Candace Parker
October 22, 2025

Candace Parker Wants NFL-Style Coverage From NBA Media

Amazon will stream its first NBA doubleheader Friday.
Netflix
October 21, 2025

Netflix Staying on the Sidelines As TNT Sports Parent Seeks Buyer

The streaming giant shows little interest in acquisition possibilities.