Wednesday, July 22, 2026

Tom Brady Could Command $25M Annually On TV

  • The feelers started going out to Tom Brady’s agents almost as soon as the Tampa Bay Buccaneers’ season ended.
  • The seven-time Super Bowl champion could land the richest pact in sports broadcasting history.
Tom-Brady
Scott Taetsch-USA TODAY/Design: Alex Brooks

The feelers started going out to Tom Brady’s agents almost as soon as the Tampa Bay Buccaneers’ season ended with a playoff loss to the Los Angeles Rams on Jan. 23.

Would Brady be interested in doing TV for the 2022 season? If he is, the seven-time Super Bowl champion could land the richest pact in sports broadcasting history.

With Troy Aikman possibly leaving for Amazon, Fox Sports has inquired about the newly retired Brady, sources told Front Office Sports. ESPN is also interested, said sources. Ditto for Amazon, which takes over “Thursday Night Football” in the 2022 season.

  • WME’s Jason Hodes handles Brady’s off-field business.
  • Don Yee handled Brady’s on-field contracts with the Bucs and New England Patriots over his 22-year NFL career.

Fox said it won’t comment “on contracts or on personnel hires.” ESPN, Amazon, and WME declined comment.

Money Talks

CBS Sports’ Tony Romo is currently the highest-paid announcer at $18 million per year, but Brady’s deal would “blow Romo’s out of the water,” predicted one source.

“The opening bid would be $20 million a year — and it could go as high as $25 million … There’s no way in hell Brady would make less than Romo.”

If Brady does want to work in TV, Fox could compete against Amazon or Apple, which is bidding on the “NFL Sunday Ticket” package.

“Back up the Brinks truck: Everybody is going to want to be in the Tom Brady business,” said another source. “He will do whatever deal he wants. Everybody will want to play ball with him.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

World Cup Ignites MLS Ticket Sales, but Ratings Stay Mostly Flat

Single-game ticket sales for the Philadelphia Union are up 218%.
kyle rudolph

Former Viking Kyle Rudolph: Private Equity ‘Great’ for the NFL

Private equity makes “these assets a little more liquid.”
Feb 13, 2026; Inglewood, California, USA; NBC Peacock play-by-play announcer Noah Eagle during an NBA All Star Rising Stars game at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images
Exclusive

Noah Eagle Expected to Call Netflix NFL Australia Game

The Sept. 10 matchup will feature the Rams and 49ers.
Inglewood, CA - May 5, 2026 - NFL Los Angeles Studio 1: The NFL Network Leaders in Conversation panel.

ESPN Layoffs Tied to NFL Network Acquisition: Full Tracker

Disney completed its acquisition of NFL Network earlier this year.
podcast thumbnail mobile
Front Office Sports Today

7/22/26 – World Cup Final Ratings, ESPN Layoffs, LeBron Waits, WFAN to SiriusXM

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Jul 19, 2026; Southport, ENG; Ryan Fox holds the Claret Jug after winning the The Open Championship golf tournament, as he is interviewed by NBC’s Mike Tiroco at Royal Birkdale.

All Four Golf Majors Saw TV Ratings Spike This Year

Sunday was The Open’s most-watched final round since 2022.
Cam Newton and Ryan Clark share a laugh during ESPN First Take at Bethune-Cookman University during the show’s HBCU fall tour, Thursday, Nov. 20, 2025.
July 22, 2026

5 Takeaways From ESPN’s Latest Layoffs

Ryan Clark, Cam Newton, and Karl Ravech were among those laid off.
July 22, 2026

Trail Blazers Slash Broadcast Team As Dundon Keeps Cutting Costs

The majority of Portland’s broadcast team has been laid off.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
July 22, 2026

Jays, Leafs Owner to Put Stake in Sports Empire Up for Sale

The dominant Canadian entity continues to make large-scale moves.
July 21, 2026

World Cup Final Averaged More Than 66 Million Viewers

The final posted the largest U.S. television audience since the Super Bowl.
Feb 5, 2025; New Orleans, LA, USA; The ESPN logo at the Super Bowl LIX media center at the Ernest N. Morial Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
July 21, 2026

ESPN to Lay Off Anchor David Lloyd, Analyst Stephania Bell

Lloyd had been with ESPN since 1997, while Bell joined in 2008.
Feb 4, 2026; San Francisco, CA, USA; Tom Pelissero on the NFL Network set at the Super Bowl LX media center at the Moscone Center. Mandatory Credit: Kirby Lee-Imagn Images
July 21, 2026

ESPN Expected to Lay Off NFL Insider Tom Pelissero

Pelissero had been at NFL Network since 2017.