Thursday, April 23, 2026

Tom Brady Could Command $25M Annually On TV

  • The feelers started going out to Tom Brady’s agents almost as soon as the Tampa Bay Buccaneers’ season ended.
  • The seven-time Super Bowl champion could land the richest pact in sports broadcasting history.
Tom-Brady
Scott Taetsch-USA TODAY/Design: Alex Brooks

The feelers started going out to Tom Brady’s agents almost as soon as the Tampa Bay Buccaneers’ season ended with a playoff loss to the Los Angeles Rams on Jan. 23.

Would Brady be interested in doing TV for the 2022 season? If he is, the seven-time Super Bowl champion could land the richest pact in sports broadcasting history.

With Troy Aikman possibly leaving for Amazon, Fox Sports has inquired about the newly retired Brady, sources told Front Office Sports. ESPN is also interested, said sources. Ditto for Amazon, which takes over “Thursday Night Football” in the 2022 season.

  • WME’s Jason Hodes handles Brady’s off-field business.
  • Don Yee handled Brady’s on-field contracts with the Bucs and New England Patriots over his 22-year NFL career.

Fox said it won’t comment “on contracts or on personnel hires.” ESPN, Amazon, and WME declined comment.

Money Talks

CBS Sports’ Tony Romo is currently the highest-paid announcer at $18 million per year, but Brady’s deal would “blow Romo’s out of the water,” predicted one source.

“The opening bid would be $20 million a year — and it could go as high as $25 million … There’s no way in hell Brady would make less than Romo.”

If Brady does want to work in TV, Fox could compete against Amazon or Apple, which is bidding on the “NFL Sunday Ticket” package.

“Back up the Brinks truck: Everybody is going to want to be in the Tom Brady business,” said another source. “He will do whatever deal he wants. Everybody will want to play ball with him.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

The logo of the 2026 NFL Draft is showcased at the big screen inside the theater Wednesday, April 22, 2026 from outside Acrisure Stadium in Pittsburgh, Pa.

NFL Draft Odds Chaos Pits Insiders Against the Market

There’s been plenty of line movement for the No. 2 pick.

NFL Pushes Back As FCC Scrutiny of Media Strategy Grows

The league begins to answer the growing questions coming from Washington.

Six NFL Teams Have Multiple First-Round Picks—and Big Questions

Six franchises face big questions on and off the field.

PGA Tour Signature Event Ratings Momentum Slows After 2025 Surge

Four of this year’s eight signature events have already been played.

Featured Today

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
exclusive

NWSL’s Midge Purce Says Her New Podcast Is ‘Not Chit-Chatting’

Purce is launching a new twice-monthly podcast with Vox Media.
Jun 19, 2025; San Francisco, California, USA; Indiana Fever guard Caitlin Clark (22) dribbles against the Golden State Valkyries during the fourth quarter at Chase Center. Mandatory Credit: Darren Yamashita-Imagn Images
April 22, 2026

All 44 of Caitlin Clark’s Fever Games Will Be on National TV

This season marks the first of the WNBA’s new rights deal.
Feb 22, 2026; Milan, Italy; United States bench react after the game-winning goal is scored by Jack Hughes (not pictured) of the United States against Canada in the men's ice hockey gold medal game during the Milano Cortina 2026 Olympic Winter Games at Milano Santagiulia Ice Hockey Arena.
April 23, 2026

Comcast Earnings Get Boost From Winter Olympics, Super Bowl

The NBC Sports parent company touts results from its “Legendary February.”
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
Feb 25, 2026; Indianapolis, IN, USA; New England Patriots coach Mike Vrabel speaks during the NFL Scouting Combine at the Indiana Convention Center. Mandatory Credit: Kirby Lee-Imagn Images
April 22, 2026

How the Patriots Are Stage-Managing the Vrabel-Russini Fallout

Vrabel says he’ll begin counseling this weekend.
Apr 10, 2026; Sacramento, California, USA; Golden State Warriors head coach Steve Kerr looks on against the Sacramento Kings during the first quarter at Golden 1 Center. Mandatory Credit: Robert Edwards-Imagn Images
April 22, 2026

Steve Kerr Looms as Top TV Target Amid Coaching Uncertainty

Kerr previously served as TNT’s top game analyst
Apr 15, 2026; Inglewood, California, USA; Golden State Warriors guard Stephen Curry (30) is defended by Los Angeles Clippers guard Bennedict Mathurin (9) as he drives to the basket in the second half during the play-in rounds of the 2026 NBA Playoffs at Intuit Dome. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images
April 22, 2026

Play-In Tournament Viewership up 18% in Prime Video Debut

Stephen Curry and the Warriors aided the high viewership.
April 21, 2026

French Open Limits Cameras Amid Player Privacy Complaints

The French Open starts next month.