• Loading stock data...
Thursday, July 24, 2025

Tom Brady Launching Eyewear Line With Christopher Cloos

  • Scandinavian eyewear company Christopher Cloos is looking to use Tom Brady to boost its market presence in the United States.
  • Brady’s eyewear line will include blue light blocking glasses in six colors and sunglasses, in a minimalist design that fits his style.
Christopher Cloos Tom Brady
Kevin O’Brien

Tom Brady will be the face of a European eyewear company as it looks to solidify its footing in the U.S. market. 

The Tampa Bay Buccaneers quarterback has signed a multi-year deal with Denmark-based company Christopher Cloos, which will include his own line of eyewear. Financial terms of the deal were not disclosed, but Christoper Cloos Chief Executive Officer Julius August Langkilde Høedt said there are “a lot of different aspects to it.”

Langkilde founded the company in 2017 while in graduate school in the U.S. The brand is currently in 25 countries, 35 states and 500 stores across the globe, but is now looking to America for further growth given some of the logistical challenges found in Europe.

“Every state is the same country, it’s easier to reach a lot of people,” Langkilde said. “We got into a few stores in the Bay Area and greater Los Angeles, and started to travel to Texas and Washington, and all of a sudden it became apparent what a great market it can be compared to Europe, which is a lot of unique countries, which is charming, but a challenge.”

Langkilde said he’s long looked up to Brady, not just for his on-the-field performance but what he does off-the-field and how that translates to operating a successful company. With that in mind, Langkilde reached out with the idea of putting an interesting project in front of Brady. 

The pair sat down in February, and Langkilde delivered a pitch about Christopher Cloos.

“In that room, we had an eyewear engineer draw, in the moment, ideas,” he said. “It was pre-COVID, so it was a rather unique moment and we could see the partnership materialize and wee things about his daily life, the precision, the attention to detail, all those things played into what we were trying to create.” 

Brady’s line will start with one frame in six colors and sunglasses. The pair of glasses is biodegradable and includes blue light protection. The line is also meant to mirror Brady’s minimalist style. The sunglasses will retail at $189, while the blue light frames will be available at $179.

“Chrisopther Cloos’ commitment to health, wellness and sustainability — without sacrificing style — really resonated with me,” Brady said in a release. “I love their commitment to excellence and discipline to make things happen.”

Marshawn Lynch Inks Content Partnership with Sports Betting Site

Marshawn Lynch Gets Into Sports Betting Space with Content Partnership

Marshawn Lynch is getting into the sports betting game.  The NFL veteran…
September 2, 2020

“I am constantly looking at screens, and whether it’s studying game film or using the computer with my kids, blue light lenses have been a game changer for me in keeping my eyes from feeling the strain of screens,” he added. “Having the line be environmentally friendly was equally important to me, and I’m proud of the fact that all of the frames are made from biodegradable material.”

Brady’s business portfolio includes his TB12 brand, which includes lifestyle products aimed at helping consumers live a healthier life. Brady’s other endorsement deals have included Ugg, Tag Heuer, and Molecule Mattresses.

“We’ve seen Tom develop into his later stage career, he’s a perfect example of not aging,” Langkilde said. “He’s redefining the process of aging; eats fantastically well, cares about his nutrition and workout regiment. He sees blue light protection as a product that fits into his portfolio.”

With Christopher Cloos, Brady gets a line of glasses that fits his lifestyle brand. In Brady, Christopher Cloos receives backing from one of the biggest athletic names on the planet, which will likely immediately pay dividends as the company looks to “dress 1 million faces.”

“We feel we have a fantastic product, but having a great product is not the same as growing a company,” Langkilde said. “Tom will be a fantastic voice and ambassador to lift us.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

CBS Sports to Get New Owner As Skydance Merger Clears FCC Hurdle

The long-awaited, but highly debated, merger gains regulatory approval.

UNC’s Bill Belichick Brings His NFL Swagger to ACC Media Days

UNC is becoming one of the most interesting stories in college football.

ACC’s Phillips on FSU, Clemson: ‘It Can Never Be About a School..

The commissioner isn’t worried about more conference realignment.

Commanders Restructure $3.8B Stadium Pact Ahead of Council Vote

A D.C. Council vote on the proposed stadium is now set for Aug. 1.

Featured Today

Ryan Field Construction
exclusive

First Look Inside Northwestern’s $862 Million New Ryan Field

Five big things FOS learned on our exclusive stadium tour.
Jul 21, 2024; Ayrshire, SCT; Xander Schauffele celebrates with Claret Jug after winning the Open Championship golf tournament at Royal Troon.
July 17, 2025

The Boozy History and Traditions of The Open’s Claret Jug

The Open awards the world’s most famous wine decanter.
2025 PDC World Darts Championship Final - Luke Littler vs Michael Van Gerwen
July 16, 2025

A Teen Darts Prodigy Is Becoming Bigger Than the Game Itself

Luke ‘The Nuke’ Littler is cashing in on his devastatingly accurate shot.
May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive
July 13, 2025

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Apr 26, 2025; San Francisco, California, USA; Houston Rockets guard Fred VanVleet (5) before game three of first round for the 2024 NBA Playoffs against the Golden State Warriors at Chase Center.

Rockets Get $20 Million in Wiggle Room From New VanVleet Deal

VanVleet first signed with the Rockets in 2023.
April 20, 2025

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
June 24, 2025

Timberwolves’ 4-Year Ownership Saga Ends As A-Rod, Lore Take Over

The unanimous approval brought a clean end to a long-disputed transaction.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.