Saturday September 23, 2023
The Best Employers in Sports Survey is Now Open!

The Tiger Effect: Masters Final Round Viewership Up 7%

  • Masters' Sunday final round averaged 10.2 million TV viewers.
  • Viewership peaked at 13.2 million viewers for Scottie Scheffler's first Green Jacket.
Front Office Sports Today

How Rupert Murdoch Changed Sports Media Forever

As he steps down as chair of Fox and News Corp., we discuss his monumental and ongoing impact.
Listen Now
September 22, 2023 | Podcast
Linkedin
Copy Link
Link Copied
Link Copied

As golf networks like to say, Tiger doesn’t move the needle; he is the needle.

That sports TV adage was borne out again Sunday as CBS Sports’ coverage of the final round of the 2022 Masters averaged 10.2 million viewers — up 7% from last year.

CBS said it was the most-watched golf telecast on any network since Woods captured his fifth green jacket in 2019, which averaged 10.8 million viewers.

By Sunday, Woods was out of contention, as Scottie Scheffler pulled away from the field. 

But just playing — and making the cut — was a victory for Woods, who’s still recovering from his near-fatal car wreck on Feb. 23, 2021. It was Woods’ first competitive tournament action in more than 500 days.

Although there wasn’t much final round drama at Augusta National Golf Club, viewers did stick around to watch World No. 1 Scheffler capture his first major title. 

He collected $2.7 million for winning by three strokes over runner-up Rory McIlroy, adding to a $10.1 million 2021-22 season.

Viewership peaked at 13.2 million viewers as Scheffler finished his final round between 6:45-7 p.m. ET.

The final round also produced the most-streamed golf day ever for CBS and Paramount+.

This year marked CBS’ 67th consecutive Masters broadcast. The Masters is the longest-running sporting event on any network.

Linkedin
Copy Link
Link Copied
Link Copied

What to Read

Sponsored

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
T-Squared Social joins PopStroke as golf entertainment venues backed by Tiger Woods.

Tiger Woods, Justin Timberlake Tee Off Sports Bar in NYC

T-Squared's Manhattan location includes a bowling alley and Full Swing simulators.
Sponsored

How Daktronics Helps Elite Athletic Programs Secure Top Talent

How colleges are utilizing Daktronics' displays to elevate recruiting.

WBD Pursues ‘Different’ Strategy For Sports on Max

Company to place all of its live sports on new streaming tier
podcast thumbnail mobile
Front Office Sports Today

How Rupert Murdoch Changed Sports Media Forever

0:00
0:00

Featured Today

Deion Sanders with The Rock on ESPN's "College GameDay."

Deion Sanders Generated $45M In Earned Media For Colorado

From Sept.1-22, Sanders generated $45.7M for the public university.
September 23, 2023

Up Next For College Football Playoffs: More Change, Money, And ... Streaming?

Many changes are coming to the CFP when it expands to 12 teams.
September 22, 2023

Warriors Stake Reportedly Up For Sale at $7B Valuation

A 10% stake in the franchise could cost $700 million.
September 22, 2023

Jaguars Threaten Move Without $1B From Jacksonville Taxpayers

The Jagaurs are hoping to renovate TIAA Bank Field for $2 billion.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Chicago Cubs
Chicago
Fanatics
New York
Tri Star Sports and Entertainment Group, Inc.
USA - Multiple Locations
Deion Sanders and The Rock

Deion Sanders Reshaping College Football Fanbase With Buffaloes Surge

Deion Sanders has made Colorado "Black America's Team."
NBC will reportedly pay $287 million annually across five years to air broadcast on USA Network.
September 21, 2023

NBC Inks WWE SmackDown Rights for Reported $1.4 Billion

The reported rights fee is about 40% higher than SmackDown's Fox deal.
September 20, 2023

Can Amazon Keep Up NFL Viewership Boost After Record Week 1?

The San Francisco 49ers and New York Giants face off on Thursday night.
Dallas Cowboys quarterback Dak Prescott is tripped up by New York Jets defensive end Solomon Thomas in the second quarter at AT&T Stadium.
September 20, 2023

NFL Viewership Sees 2% Increase in First Two Weeks of 2023 Season

The NFL is experiencing its highest viewership since 2018.
Deion Sanders
September 19, 2023

Colorado's Epic Victory Sets New ESPN Prime Time Viewership Record

Coach Prime Deion Sanders delivered in prime time on ESPN.
Joe Buck and Troy Aikman
September 18, 2023

'Monday Night Football' Returns To ABC Amid Entertainment Breakdown

ABC will simulcast 15 regular season "Monday Night Football" games.
September 15, 2023

DSG Looks To Use NHL Kings Deal As Reorganization Model

Agreement arrives as bankrupt RSN operator nears deadline for reorganization plan
September 14, 2023

Netflix Fatigue May Be Hitting Sports Docuseries

Netflix cameras won't have full access at the Ryder Cup.