How Jamie Erdahl Made Good Morning Football Her Own
With strong games and ardent fanbases, the prices have doubled compared to any previous year.
Whether it’s the expanding the wild-card round in baseball to the logos on jerseys in the NBA, change in sports and the business of sports almost always feature multiple and often conflicting perspectives.
Perhaps the one exception to this rule was the move from the BCS era of college football to the playoff era. Despite the consensus that the BCS didn’t work, in its first three years, the College Football Playoff has failed to drive the kind of demand at the box office that many expected.
2018, thanks to a combination of strong matchups, and a mix of classic and brand-new venues, is a different story. This year, the average price for the two semifinal games is double any previous year.
Over the last two years, the first four semifinal games had an average price of $263 on the secondary market, with the cheapest tickets under $100.
For the 2015 Orange Bowl where Clemson played Oklahoma, tickets could be had for $32, well below face price. Only the Alabama and Washington 2017 game, which was the Georgia Dome’s final Peach Bowl Peach Bowl, had prices typical of a New Year’s 6 Bowl.
This year, both games are historically high, with Sugar Bowl tickets for Bama-Clemson III at an all-time high, while ticket prices for Rose bowl tickets between Oklahoma and Georgia are the third-highest TicketIQ has ever tracked.
While the ‘Grandaddy of them all’ is in high demand this playoff season, over the previous three years of Rose Bowl Tickets, the two playoff games had an average price of $533 compared to an average of $633 for non-playoff games.
For the 2018 College Football Playoff, the two semifinal games are finally seeing a level of demand that college football surely hoped for when planning the new format.
While the Bama-Clemson game is being driven by proximity to the venue, for the Rose Bowl, Georgia and Oklahoma fans will have to travel a combined 3,500 miles to see their teams play for a shot at the title game in Atlanta.
On Priceline.com, the cheapest cost for a roundtrip flight to Los Angeles from Atlanta costs about $600. UGA fans in particular appear to be willing to splurge on the team’s first Rose Bowl since 1943.
If they’re able to beat Baker Mayfield to secure a spot in Atlanta for the championship game, tickets are currently available starting from $1,500, three times the price last year at the same time.
The good news for all those Georgia fans spending money on the semifinal game is that for the National Championship they’d be able sleep in their own bed, and maybe even drive to the game.
Front Office Sports is a leading multi-platform publication and industry resource that covers the intersection of business and sports.
Want to learn more, or have a story featured about you or your organization? Contact us today.
