Tuesday, April 21, 2026

‘This Is a Big Deal’: SEC Defends Championship Amid CFP Debate

Conference championship games for the SEC and Big Ten carry a different meaning this season than they have in years past. Still, coaches from participating teams see value in the title contests.

Austin American-Statesman

Neither No. 2 Texas nor No. 5 Georgia appears at risk of missing out on the College Football Playoff, no matter the outcome of Saturday’s SEC championship game in Atlanta. The situation is similar for the Big Ten title game in Indianapolis, which features No. 1 Oregon and No. 3 Penn State.

While that’s a good thing for those schools and their respective conferences, it’s raised questions about the meaning and value of conference championship games in this new era of college football. 

For the SEC, though, keeping a conference title matchup on the books long-term appears to be a priority. 

“I certainly think so,” Georgia coach Kirby Smart said Thursday when asked whether Saturday’s game has the same value as previous years. “Because I’m an SEC enthusiast that believes an SEC title is a significant marker to your season and the kind of season you have. It also gets you a bye and it gets you an opportunity to rest and recover.”

The four highest-ranked conference champions will earn first-round byes, while seeds 5–8 will host first-round games on campus against Nos. 9–12. 

“We take this very seriously,” Texas coach Steve Sarkisian said. “This is a big deal to us. I think so many times, in the world that we live in, is focusing on what’s next, what’s next, what’s next?”

The only concern Sarkisian has is making sure the championship game doesn’t knock an SEC team out of the Playoff. “I surely hope, this year and in the years to come, that nobody ever gets punished because they don’t come out on top in this game,” he said. Ole Miss coach Lane Kiffin previously said some coaches didn’t want to play in the SEC championship game for fear of getting knocked out of the CFP with a loss.

However, SEC commissioner Greg Sankey admitted he and the other leaders of the CFP will continue to explore their options for the Playoff’s specific format for 2026 and beyond when there could be further expansion.  

“We do have an opportunity to go through these two years of experience under existing contracts, and during that process, look anew at some of the format issues, and I look forward to that,” Sankey said.

SEC Wants Even More

It’s likely the SEC and Big Ten will each end up with four teams in this year’s CFP bracket—with no other conferences getting multiple bids—and Sankey’s not apologizing for occupying a third of the spots.

“I’d love to have eight teams,” Sankey said. “So, the conference champion, and then their seven at-larges. People would opine about whether that’s good or not. I think that’s the reality of college football.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

November 28, 2021; Santa Clara, California, USA; Minnesota Vikings wide receiver Adam Thielen (19) catches a touchdown against San Francisco 49ers safety Talanoa Hufanga (29) during the second quarter at Levi's Stadium.

Former NFL Pro Adam Thielen Is Betting on the Youth Sports Boom

“We want to help athletes get better wherever they’re at.”

The QB Class That Reshaped a New Era of College Football

College football’s transfer portal and revenue-sharing picked up in 2025.

March Madness Hero Braylon Mullins Will Stay at UConn

The Huskies star will return for his sophomore season.

Featured Today

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.
blake griffin
April 14, 2026

Inside Blake Griffin’s Rookie Season at Prime Video

The six-time All-Star was initially hesitant to enter the media space.
Matthew Schaefer/Front Office Sports
April 10, 2026

Matthew Schaefer Has the Hockey World in His Thrall

The teenage Islanders defenseman cannon-balled into the NHL.
April 9, 2026

College Athletes Are Ignoring NCAA Gambling Bans

“We were going to bet regardless,” says one former D-I athlete.

Top Transfer Audi Crooks Picks Oklahoma State in Surprise Move

Crooks played her first three seasons at Iowa State.
Ohio State Buckeyes quarterback Julian Sayin (10) throws during the Cotton Bowl at AT&T Stadium in Arlington, Texas for the College Football Playoff quarterfinal game against the Miami Hurricanes on Dec. 31, 2025.
exclusive
April 15, 2026

Private Equity Burrows Deeper Into College Sports

Arctos had a previously unreported stake in Learfield, sources told FOS.
April 17, 2026

Cignetti: Indiana’s Title-Winning Roster Cost Well Under $40M

Indiana defeated Miami in the CFP title game. 
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 15, 2026

Michaela Onyenwere Made $205K With UCLA Before WNBA Payday

Onyenwere spent the past season as a UCLA assistant.
April 14, 2026

Sherrone Moore Sentenced to 18 Months Probation

Moore was arrested in December on stalking and home invasion charges.
exclusive
April 14, 2026

Louisiana Tech to Pay Record Exit Fee to End 20-Game Schedule Mess

The school had been scheduled to play 20 games by CUSA and the Sun Belt.
April 9, 2026

NCAA Considers Five-Year Eligibility Rule, Ending Redshirts

The governing body looks at creating a broad, age-based standard.