• Loading stock data...
Saturday, September 13, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

The U.S. Women’s Open Has a Record Purse: It Won’t Be the Last

  • Golfers are competing for $12 million in prize money this week.
  • That’s up $1 million from last year and $2 million from 2022.
John Jones-USA TODAY Sports

The U.S. Women’s Open teed off Thursday at Lancaster Country Club in Pennsylvania with a record purse on the line for the third straight year. The $12 million up for grabs this week is up $1 million from last year, when American Allisen Corpuz took home $2 million for her first major victory.

It remains the largest and most lucrative event in women’s golf.

Follow the Money

Prize money for the women’s golf championship has skyrocketed in recent years, thanks to the USGA’s decision to bring on a presenting sponsor for the event. In 2022, ProMedia became the first such partner, helping the U.S. Women’s Open purse nearly double from $5.5 million the year before to $10 million. However, the organization ended the deal a year later. Still, the USGA increased the purse without replacing its primary backer in ’23. 

Before that, the U.S. Women’s Open purse had relatively slow growth, increasing by only $1.5 million from 2014 to ’21. From ’08 to ’13, prize money was stuck at $3.25 million each year.

Now, Ally has taken over as the main financial supporter and expects to help the purse continue to grow each year, the bank’s head of sports and entertainment marketing, Stephanie Marciano, tells Front Office Sports. “It allowed us to enter golf at a national level with both men’s and women’s golf,” she says. “But lean in to women’s golf even more and have a direct impact on the purse.”

On Equal Footing?

The $12 million up for grabs this week lags behind the $20 million offered at the ’23 men’s U.S. Open. For comparison, the men’s championship had a $12 million purse in ’18. So, as momentum continues to build around women’s sports, could golf’s U.S. Opens offer equal prize money sometime this decade?

“That’s tough,” Marciano says, noting investment in women’s sports across the industry is still catching up to men’s sports. “I think to expect that type of growth in the next five years is—it’s not impossible—but I think that’s maybe setting our expectations a little too high.”

Rough Start

The increased investment in women’s prize money comes as the USGA prepares to start negotiations for its next media-rights deal, as its current 12-year, $1.1 billion contract—which NBC took over from Fox in 2019—ends in ’26. The U.S. Women’s Open is set to play a pivotal role in adding value to that next deal, and could potentially get an offer for a women’s-only TV package.

Nelly Korda, who has already won six tournaments this year and is the top-ranked women’s golfer in the world, may figure to be the sport’s biggest star for years to come. But she likely won’t be driving a big viewership this weekend—the 25-year-old American carded a 10 on the par-3 12th hole en route to shooting an 80 (+10) in the first round. She’ll need an especially strong second round to make the cut. Other U.S. golfers who could draw a big audience include second-year pro Rose Zhang (ranked No. 6), who won her most recent tournament, and Lexi Thompson, who announced this week she would retire at the end of the LPGA Tour season.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Michelle Wu

Josh Kraft, Son of Patriots Owner, Leaves Boston Mayor Race After First-Round..

He challenged Mayor Wu over her support for White Stadium’s costly renovations.
Sep 11, 2025; Minneapolis, Minnesota, USA; Minnesota Lynx forward Napheesa Collier (24) dribbles past Golden State Valkyries forward Janelle Salaun (13) in the second half at Target Center.

As WNBA Grows, Engelbert Says Its Playoff Field Won’t for a While

Eight of thirteen WNBA teams made the playoffs this year.
Sep 10, 2025; Uncasville, Connecticut, USA; Connecticut Sun forward Aaliyah Edwards (8) fights to keep the ball in-bounds during the second half against the Atlanta Dream at Mohegan Sun Arena.

Connecticut AG Demands Documents From WNBA About Sun Sale Process

The WNBA reportedly prefers to move the team to Houston.

Dexter Fowler Wants to Change the Narrative on Athlete Ownership

The former MLB All-Star owns a stake in Premier League team Bournemouth.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.

UEFA Delays Overseas Matches Ruling As LaLiga Miami Game Looms

Barcelona-Villarreal is scheduled for late December at Hard Rock Stadium.
Feb 15, 2025; San Francisco, CA, USA; NBA commissioner Adam Silver speaks in a press conference during All Star Saturday Night ahead of the 2025 NBA All Star Game at Chase Center.
September 11, 2025

Silver Says Free Highlights Are an Issue As NBA Begins $77B Deal

Silver called basketball a “highlight-based sport.”
Jun 27, 2025; Dallas, Texas, USA; A view of a Wilson basketball and the Dallas Wings logo during the game between the Wings and the Indiana Fever at the American Airlines Center.
September 11, 2025

Democratic Women’s Caucus Urges WNBA to End CBA Stalemate

The league and WNBPA must reach an agreement by Oct. 31.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
September 11, 2025

Greg Norman Leaves LIV As Golf World Continues to Shift

Norman relinquished the league’s CEO role in January.
September 11, 2025

Trump’s Golf Empire Grows With 5th Big Tournament in 2 Years

The DP World Tour is heading to Trump International Golf Links Ireland.
September 11, 2025

Kaprizov’s Record Contract Rejection Highlights NHL’s New World

The declined contract would have set records for overall and annual value.
Jan 11, 2024; Paris, FRANCE; NBA commissioner Adam Silver speaks before a NBA Game between the Brooklyn Nets and the Cleveland Cavaliers at AccorHotels Arena.
September 10, 2025

Adam Silver Says Burden Is on NBA to Prove Clippers Violation

The commissioner addressed the Kawhi Leonard allegations for the first time.