Wednesday, November 4, 2026

The Suns Have Entered the NBA’s Uncharted, Punitive Territory

  • Phoenix is the NBA’s first $400 million team between player payroll and projected luxury tax.
  • Owner Mat Ishbia shows little restraint from salary cap rules in pursuit of a title.
Apr 12, 2024; Sacramento, California, USA; Phoenix Suns guard Grayson Allen (8) and guard Devin Booker (1) and guard Bradley Beal (3) and forward Royce O'Neale (00) and forward Kevin Durant (35) huddle up before the final seconds of the fourth quarter at Golden 1 Center.
Ed Szczepanski-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

The NBA’s $76 billion largesse from its new national TV deals hasn’t yet started to reach individual teams. But it soon will, and the economic signs are already starting to show. 

The Suns on Thursday signed guard Josh Okogie to a two-year, $16 million deal, with the second year not guaranteed. While hardly remarkable in itself, the agreement pushes the team beyond $400 million in total projected player payroll and luxury tax costs for the upcoming season, according to ESPN salary cap expert Bobby Marks. 

That $400 million figure had not been previously hit in league history, and Phoenix will be operating in the more punitive “second apron” of the NBA’s complex salary cap, set for this coming season at a threshold of $188.9 million. That higher level of exceeding the cap imposes a series of additional limitations, particularly around trades, and even raises the possibility of moving teams’ first-round draft slots to the end of the round. 

But thanks in part to the forthcoming media money—more than doubling the NBA’s current pacts on an annual basis—the Suns have been emboldened to follow the lead of recent title-winning teams in going well past the cap. The Warriors have made a regular practice lately of paying hefty luxury tax bills, as a result of their prior, Stephen Curry–led dynasty. 

The defending champion Celtics, meanwhile, just signed a league-record individual player contract for the second straight year, this time with forward Jayson Tatum, even as the team is up for sale. Boston, too, is slated to be a second-apron team this coming season.

Different Circumstances

Unlike those successful franchises that have rings to show for their high-spending ways, the Suns remain in an uphill climb competitively. The team did reach the 2021 NBA Finals, but since then has lost twice in the conference semifinals and this past season was swept by the Timberwolves in the first round. 

Team owner Mat Ishbia, however, has shown a particularly aggressive mindset, and his total player costs for the 2025–26 season are currently projected to rise even further and approach $500 million. Despite competing in a loaded Western Conference against talented teams such as the Mavericks, Nuggets, Thunder, and Timberwolves, the Suns are going all in, led by their trio of Kevin Durant, Bradley Beal, and Devin Booker, who will combine to earn nearly $151 million this year. The figure for just those three players will rise to nearly $162 million for the ’25–26 season.

Elsewhere in the league, however, the second apron of the salary cap has constricted many teams’ offseason activity and, in many respects, is serving its intended purpose of controlling spending. 

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Syracuse AD Wants Basketball Powerhouse to Prioritize Football

Syracuse hosts Clemson this weekend with ACC Network’s pregame show in town.

Pro Sports Owners Back GOP in Senate Battleground Races

Nine key races Tuesday will decide control of the Senate.

New York Liberty Fire Chris DeMarco After One Year

The Liberty were swept by the Dream in the semifinals.

College Basketball Returns to the Court After Chaotic Offseason

The Tigers were at the center of NCAA eligibility drama.
podcast thumbnail mobile
Front Office Sports Today

11/4/26 – MLB Wants to Delay Salary Cap, WNBA Finals Record, What’s Next for ‘PTI’?

0:00

Featured Today

Pickering High School North

High School Athletic Directors Say They’re Running ‘Mini Colleges’

ADs are managing a growing list of demands from athletes and parents.
October 30, 2026

How Injuries Hit Pro Marathoners in the Wallet

Staying healthy can get expensive—quickly.
Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
October 21, 2026

Die-Hard Sports Fandom Has Reached the Afterlife

Will fans pay $6,000 to memorialize their team loyalty?
October 20, 2026

Why Europe Is Pumping Out NBA Superstars

The NBA and NCAA have an increasingly European flavor.
October 15, 2026

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Ice Hockey - IIHF World Championships - Group A - Switzerland v Finland - Swiss Life Arena, Zurich, Switzerland - May 26, 2026 Finland's Aatu Ratyr reacts after clashing with Switzerland's Nico Hischier

Global Hockey Heavy Hitters Refuse to Play Reinstated Russia

Finland, Sweden, Norway, and Denmark all refuse to play Russia.
Josh Kushner attends the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 10, 2026.
Exclusive
October 30, 2026

Josh Kushner, Bob Iger Shopping Lakers Stakes Starting at $250M

Sources tell FOS there has been massive interest in minority stakes.
November 1, 2026

Latest Lamar Jackson Injury Complicates Ravens Contract Status

The quarterback suffered a thumb injury on the Ravens’ first play.
Sponsored

How Jeremy Bloom Is Reinventing the X Games

Jeremy Bloom discusses transforming the X Games into a global brand.
Oct 28, 2026; St. Petersburg, Florida, USA; Milwaukee Brewers catcher William Contreras (24) celebrates with the MVP trophy after defeating the Tampa Bay Rays in game five of the 2026 World Series at Tropicana Field.
October 29, 2026

Despite MLB Uncertainty, Most of Brewers Roster Will Remain Intact

Most of Milwaukee’s roster is in place for the 2027 season.
Houston Comets
October 29, 2026

New Houston Comets Logos Revealed in Trademark Filings

The Comets are expected to officially announce their team logos Thursday.
Oct 8, 2026; Arlington, Texas, USA; The Dallas Cowboys cheerleaders perform during the game between the Cowboys and the Buccaneers at AT&T Stadium
October 28, 2026

Why the Dallas Cowboys Cheerleaders Are Unionizing

Will the cheer squad get what they want at the bargaining table?
October 28, 2026

Chiefs Bring In Justin Tucker As Their $25.6M Kicker Struggles

The former All-Pro gives K.C. an alternative to struggling Harrison Butker.