• Loading stock data...
Tuesday, April 16, 2024
  • -
  • -
  • -
  • -

The Potential of a Pay-Per-View Super Bowl

  • The Super Bowl is the most-watched TV program of the year, averaging over 100 million viewers.
  • John Skipper recently said that he could see the NFL's title game as a pay-per-view event.
Mark J. Rebilas-USA TODAY Sports/Design: Alex Brooks

Could the Super Bowl be a pay-per-view event one day? Former ESPN president and CEO of Meadowlark Media John Skipper told Dan Le Batard that it could happen.

“Super Bowl — take that to pay-per-view,” Skipper said. “That’s how they’re going to replace the money someday.”

The Super Bowl is the most-watched TV program of the year, averaging over 100 million viewers for CBS, NBC, or Fox.

“The numbers would be astronomical,” says pay-per-view expert Joe Hand Jr., president of Joe Hand Productions. The NFL declined to comment.

Hand believes a pay-per-view Super Bowl would easily shatter the record for highest-grossing PPV of all time. Floyd Mayweather vs. Manny Pacquiao currently holds that distinction, generating 4.6 million buys and $600 million in revenue in 2015.

  • The NFL could charge up to $200 per home, Hand estimated. 
  • In comparison, the price for Mayweather vs. Conor McGregor in 2017 was $99.95 for high definition, $89.95 for standard — the same pricing setup as Mayweather vs. Pacquiao two years prior.

The NFL’s “Sunday Ticket” package is the most popular PPV program for bars and restaurants. Approximately 20,000 businesses purchase Sunday Ticket each season — around 5,000 pony up for big boxing and UFC fights. 

The chances of a PPV Super Bowl are still slight. The NFL appears committed to showing its games on network TV. 

Then again, nobody thought the NFL would embrace sports betting, either.

Copy Link
Link Copied
Link Copied

What to Read

NFL’s Expanded Helmet Options Come With a Perk: More Merch

Teams can now add a third helmet design to their overall look.

For Coaches Concerned About Getting Rolled On the Sideline: He’s Got an Insurance Policy For That

This salesman’s pitch: The average NFL coach earns more than $6 million per year—but that could all go up in smoke with one sideline collision.

O.J. Simpson Dies of Cancer at 76, Family Says

The family said that Simpson ‘succumbed to his battle with cancer.’
podcast thumbnail mobile
Front Office Sports Today

Inside the Most-Hyped WNBA Draft in History


Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Multiple - USA Careers
Dunham's Sports
Multiple - USA Careers

Star-Studded NBA Play-In a Potential Ratings Boon for ESPN and TNT

The initial portion of the NBA postseason features three former MVPs.
April 12, 2024

Lawsuit Alleges ‘Fraudulent Coup’ at Former ‘Sports Illustrated’ Publisher

A messy situation just keeps getting messier.
April 14, 2024

Calling the Masters Can Make You—or Break You

Legends are made at Augusta—as long as they do things Augusta’s way.

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 10, 2024

The Masters’ Broadcasters Take What They Can Get

During the first two rounds, ESPN’s coverage begins at 3 p.m. ET.
April 8, 2024

Sports Media Game-Changer? Skydance Eyes CBS Parent in $5B Deal

The two sides have agreed to a month of exclusive talks.
April 8, 2024

South Carolina’s Title Win Smashes Ratings Records in Caitlin Clark’s Finale

The NCAA title game became the most-watched women’s college basketball game.
April 8, 2024

WNBA Commish Wants New Media-Rights Deal to Double Old One

The media-rights deal expires in 2025 to coincide with the Caitlin Clark effect.