Friday, July 17, 2026

The NWSL Is Picking Players Over Parity. How Will Fans Respond?

  • The fast-growing league aligns with global soccer norms and separates itself from other U.S. pro properties.
  • The NWSL’s on-field competitive balance could now stand at heightened risk.
Soccer balls
EM Dash-USA TODAY Sports

Player drafts in pro sports have been a particularly U.S.-based concept centered on promoting on-field competitive balance. The NWSL is abandoning that—in dramatic fashion—in service of much bigger aspirations.  

The league’s newly signed, four-year extension of its labor agreement with the NWSL Players Association eliminates both the draft and player trades without consent, and arrived two years before the expiration of the current term. In doing so, the NWSL became the largest U.S. pro sports league to eliminate its draft. But the decision to end the draft brings the league much closer with the rest of pro soccer around the world, and is aimed in part in better positioning the NWSL as the location of choice for the very best women’s player talent.

“Given our vision to be the best league in the world, we determined that this was the right time to align with global standards and achieve long-term labor peace,” said NWSL commissioner Jessica Berman. “This CBA gives us agency over our business, and gives the players agency over their careers.”

The move also positions the NWSL in line with FIFA’s “Regulations on the Status and Transfer of Players,” and is premised fundamentally on granting unrestricted free agency to all players. 

The NWSL even received plaudits from those outside the sports world, including the AFL-CIO, the largest federation of labor unions in the U.S. Players unions in several major U.S. pro sports, including the NWSLPA, are part of an AFL-CIO sports council.

“This game-changing collective bargaining agreement sets the gold standard for all professional sports and affirms what workers in unions can accomplish when we stand together,” said AFL-CIO president Liz Shuler. 

Downside Risk?

As the NWSL more closely resembles other international pro soccer leagues, it also separates itself from most major U.S. properties, including Major League Soccer. The draft is seen as such an important tool to promote competitive balance that MLB in its most recent labor agreement joined the NBA and NHL in introducing a draft lottery to discourage tanking. It also prohibited teams receiving revenue-sharing funds from gaining a lottery pick in more than two straight years.

The NBA, meanwhile, continues to wrestle with its own long-standing issues around alleged tanking for better draft picks, even with a decades-old lottery.

The extensive focus on competitive balance, and draft rules within that, is directly tied to a belief and underlying business model that overall fan interest and revenue are greatly boosted when every team has a regular shot at winning a title. MLB, in particular, has aggressively marketed the fact it has not had a repeat World Series winner since 2000—a streak almost certain to continue this year.

Conversely, men’s soccer leagues in Europe have been rife with dominance by just a handful of economically powerful clubs. Manchester City has claimed the last four Premier League titles, as well as six of the last seven, and only six clubs overall have won that league in the last 30 years. In the same time frame, just five clubs have topped LaLiga, and only six have done so in Serie A. Paris Saint-Germain has won Ligue 1 in 10 of the last 12 seasons.

As the NWSLPA called the draft “an antiquated model that treats people as property,” the NWSL, amid its ongoing and meteoric growth, will need to guard against a similar rise of superteams.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

A giant screen broadcasts the U.S. and Belgium World Cup match during an outdoor watch party on Gay St. on July 6, 2026, in Knoxville, Tennessee.

MLS Commish: World Cup ‘Proved We Are a Soccer Nation’

The commissioner said the event has “brought out the best” from the U.S.
Soccer Football - FIFA World Cup 2026 - Round of 16 - Portugal v Spain - Dallas Stadium, Arlington, Texas, U.S. - July 6, 2026 Streamer IShowSpeed in the stands REUTERS/Kai Pfaffenbach

Streamer IShowSpeed Faces Racial Abuse From Argentines at World Cup

The popular creator has been capturing the moments on his livestreams.

WNBA Union Blasts Chicago Sky For Yet Another Facility Delay

The facility has been delayed multiple times since being announced in 2024.
Aug 6, 2023; Melbourne, AUS; United States forward Sophia Smith (11) battles for the ball against Sweden midfielder Elin Rubensson (23) in extra time of a Round of 16 match during the 2023 FIFA Women's World Cup at Melbourne Rectangular Stadium.

Trump Official Says U.S. Will Host 2031 Women’s World Cup

Government support could hinge on FIFA’s transgender athlete rules.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with MLS Commissioner Don Garber on World Cup, Messi, Future & More

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Apr 18, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) reacts against the Houston Rockets during game one of the first round of the 2026 NBA Playoffs at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images

Silver Wants LeBron Decision So NBA Can Finalize Schedule

James’s free agency choice will help shape the NBA’s national TV schedule.
July 16, 2026

MLS Commish: ‘We’ve Got a Lot of Boats’ on Soccer’s Rising Tide

The league eyes significant growth in the wake of a massive World Cup.
Jul 5, 2026; Chicago, Illinois, USA; Chicago Cubs second baseman Nico Hoerner (2) slides into score against the St. Louis Cardinals during the sixth inning at Wrigley Field.
July 17, 2026

Pending Labor Talks, MLB Is Set for Earliest Opening Day in 2027

Labor woes cloud the consideration of next year’s slate.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Jul 11, 2026; Las Vegas, Nevada, USA; Conor McGregor (right) attempts a flying kick at the start of his fight against Max Holloway during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images TPX IMAGES OF THE DAY
July 16, 2026

McGregor Return Draws Nearly 16 Million Viewers on Paramount+

UFC 329 trailed Freedom 250 in total and average viewership.
May 27, 2026; Chicago, Illinois, USA; Chicago Sky guard Natasha Cloud (9) brings the ball up court against the Toronto Tempo during the first half at Wintrust Arena. Mandatory Credit: Kamil Krzaczynski-Imagn Images
Exclusive
July 16, 2026

WNBA’s Cloud Calls Out Engelbert Over Sports Bettor Threats

Cloud said she constantly receives racist messages online.
July 16, 2026

NHL’s New 84-Game Schedule Brings Earlier Start, High-Profile Games

The expanded slate leans further in to a series of key events.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 16, 2026 Spectators during the first round
July 16, 2026

For Fans at The Open, Golf and Alcohol Don’t Mix Easily

At the Open, alcohol sales start at 10 a.m. each day.