Thursday, July 2, 2026

The NWSL Is Picking Players Over Parity. How Will Fans Respond?

  • The fast-growing league aligns with global soccer norms and separates itself from other U.S. pro properties.
  • The NWSL’s on-field competitive balance could now stand at heightened risk.
Soccer balls
EM Dash-USA TODAY Sports

Player drafts in pro sports have been a particularly U.S.-based concept centered on promoting on-field competitive balance. The NWSL is abandoning that—in dramatic fashion—in service of much bigger aspirations.  

The league’s newly signed, four-year extension of its labor agreement with the NWSL Players Association eliminates both the draft and player trades without consent, and arrived two years before the expiration of the current term. In doing so, the NWSL became the largest U.S. pro sports league to eliminate its draft. But the decision to end the draft brings the league much closer with the rest of pro soccer around the world, and is aimed in part in better positioning the NWSL as the location of choice for the very best women’s player talent.

“Given our vision to be the best league in the world, we determined that this was the right time to align with global standards and achieve long-term labor peace,” said NWSL commissioner Jessica Berman. “This CBA gives us agency over our business, and gives the players agency over their careers.”

The move also positions the NWSL in line with FIFA’s “Regulations on the Status and Transfer of Players,” and is premised fundamentally on granting unrestricted free agency to all players. 

The NWSL even received plaudits from those outside the sports world, including the AFL-CIO, the largest federation of labor unions in the U.S. Players unions in several major U.S. pro sports, including the NWSLPA, are part of an AFL-CIO sports council.

“This game-changing collective bargaining agreement sets the gold standard for all professional sports and affirms what workers in unions can accomplish when we stand together,” said AFL-CIO president Liz Shuler. 

Downside Risk?

As the NWSL more closely resembles other international pro soccer leagues, it also separates itself from most major U.S. properties, including Major League Soccer. The draft is seen as such an important tool to promote competitive balance that MLB in its most recent labor agreement joined the NBA and NHL in introducing a draft lottery to discourage tanking. It also prohibited teams receiving revenue-sharing funds from gaining a lottery pick in more than two straight years.

The NBA, meanwhile, continues to wrestle with its own long-standing issues around alleged tanking for better draft picks, even with a decades-old lottery.

The extensive focus on competitive balance, and draft rules within that, is directly tied to a belief and underlying business model that overall fan interest and revenue are greatly boosted when every team has a regular shot at winning a title. MLB, in particular, has aggressively marketed the fact it has not had a repeat World Series winner since 2000—a streak almost certain to continue this year.

Conversely, men’s soccer leagues in Europe have been rife with dominance by just a handful of economically powerful clubs. Manchester City has claimed the last four Premier League titles, as well as six of the last seven, and only six clubs overall have won that league in the last 30 years. In the same time frame, just five clubs have topped LaLiga, and only six have done so in Serie A. Paris Saint-Germain has won Ligue 1 in 10 of the last 12 seasons.

As the NWSLPA called the draft “an antiquated model that treats people as property,” the NWSL, amid its ongoing and meteoric growth, will need to guard against a similar rise of superteams.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Can Portugal Make a World Cup Run Amid the Ronaldo Circus?

Portugal is conducting an unprecedented experiment.

World Cup Sets Group Stage Ratings Records for Fox, Telemundo

Both Fox and Telemundo have posted an extensive series of viewership milestones.
Kansas City Chiefs

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
podcast thumbnail mobile
Front Office Sports Today

7/2/26 – Celtics Trade Jaylen Brown, World Cup Ratings Smash Records, Serena Knee Scare, Bobby Bonilla Day

0:00

Featured Today

ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
June 26, 2026

What We Saw Traveling the U.S. for the World Cup Group Stage

The knockout stage begins Sunday.
June 26, 2026

In an Era of $1,000 Tickets, $10 Watch Parties Bring Fans Together

Stadium watch parties now rival home-game experiences.
June 25, 2026

Italian Americans Have Severe World Cup FOMO

Bars and restaurants in Boston, Philly, and beyond are missing the Azzurri.
Indiana Fever guard Lexie Hull (10) celebrates a three-point basket Monday, June 22, 2026, during the game at Gainbridge Fieldhouse in Indianapolis. The Indiana Fever defeated the Phoenix Mercury, 86-77
June 24, 2026

Female Athletes Are Trying to Build the ‘Athleisure of Beauty’

“Performance cosmetics” have emerged alongside the women’s sports boom.

Brendan Sorsby Embraces 650-Day Wait for Chance at NFL Roster

The quarterback is a man without a home this fall.
FILE PHOTO: Tennis - WTA Finals - Riyadh - King Saud University Indoor Arena, Riyadh, Saudi Arabia - November 8, 2025 Belarus' Aryna Sabalenka in action during her final match against Kazakhstan's Elena Rybakina
July 1, 2026

WTA Finals Moves to Indian Wells After Ending Saudi Arabia Deal

The deal between the WTA and Indian Wells is only for one year.
Jan 25, 2025; San Francisco, California, USA; Los Angeles Lakers forward LeBron James (23) talks with Golden State Warriors guard Stephen Curry (30) and forward Draymond Green (right) after the game at Chase Center. Mandatory Credit: Darren Yamashita-Imagn Images
July 1, 2026

LeBron Watch 2026: Where Does the NBA’s Biggest Free Agent Fit Best?

James won’t return to the Lakers after eight seasons.
Sponsored

Josh Childress: Why Now Is the Time for NBA Expansion

Josh Childress on why he invested in the Portland Thorns, the case for NBA expansion, and donating to Stanford NIL.
July 1, 2026

Bobby Bonilla Day Would End With MLB Owners’ Proposal

MLB team owners are seeking to outlaw future contracts with deferred money.
Apr 5, 2026; Sacramento, California, USA; LA Clippers forward Kawhi Leonard (2) during the first quarter against the Sacramento Kings at Golden 1 Center. Mandatory Credit: Darren Yamashita-Imagn Images
June 30, 2026

Clippers Set to Trade Kawhi to Raptors as Aspiration Ruling Looms

Adam Silver has indicated that a ruling is coming soon.
Apr 2, 2026; Sunrise, Florida, USA; Florida Panthers goaltender Sergei Bobrovsky (72) acknowledges the fans after the game against the Boston Bruins at Amerant Bank Arena.
June 30, 2026

Free Agents Set to Reap Rewards of NHL Record Salary Cap

Attention will be focused on Sergei Bobrovsky and John Carlson, among others.
Tennis - Wimbledon - All England Lawn Tennis and Croquet Club, London, Britain - June 29, 2026 Italy's Jannik Sinner in action during his first round match against Serbia's Miomir Kecmanovic
June 30, 2026

Slippery Grass Surface Once Again Takes Spotlight at Wimbledon

Maja Chwalińska was injured after slipping on the grass.