Wednesday, September 16, 2026

The NWSL Is Picking Players Over Parity. How Will Fans Respond?

  • The fast-growing league aligns with global soccer norms and separates itself from other U.S. pro properties.
  • The NWSL’s on-field competitive balance could now stand at heightened risk.
Soccer balls
EM Dash-USA TODAY Sports

Player drafts in pro sports have been a particularly U.S.-based concept centered on promoting on-field competitive balance. The NWSL is abandoning that—in dramatic fashion—in service of much bigger aspirations.  

The league’s newly signed, four-year extension of its labor agreement with the NWSL Players Association eliminates both the draft and player trades without consent, and arrived two years before the expiration of the current term. In doing so, the NWSL became the largest U.S. pro sports league to eliminate its draft. But the decision to end the draft brings the league much closer with the rest of pro soccer around the world, and is aimed in part in better positioning the NWSL as the location of choice for the very best women’s player talent.

“Given our vision to be the best league in the world, we determined that this was the right time to align with global standards and achieve long-term labor peace,” said NWSL commissioner Jessica Berman. “This CBA gives us agency over our business, and gives the players agency over their careers.”

The move also positions the NWSL in line with FIFA’s “Regulations on the Status and Transfer of Players,” and is premised fundamentally on granting unrestricted free agency to all players. 

The NWSL even received plaudits from those outside the sports world, including the AFL-CIO, the largest federation of labor unions in the U.S. Players unions in several major U.S. pro sports, including the NWSLPA, are part of an AFL-CIO sports council.

“This game-changing collective bargaining agreement sets the gold standard for all professional sports and affirms what workers in unions can accomplish when we stand together,” said AFL-CIO president Liz Shuler. 

Downside Risk?

As the NWSL more closely resembles other international pro soccer leagues, it also separates itself from most major U.S. properties, including Major League Soccer. The draft is seen as such an important tool to promote competitive balance that MLB in its most recent labor agreement joined the NBA and NHL in introducing a draft lottery to discourage tanking. It also prohibited teams receiving revenue-sharing funds from gaining a lottery pick in more than two straight years.

The NBA, meanwhile, continues to wrestle with its own long-standing issues around alleged tanking for better draft picks, even with a decades-old lottery.

The extensive focus on competitive balance, and draft rules within that, is directly tied to a belief and underlying business model that overall fan interest and revenue are greatly boosted when every team has a regular shot at winning a title. MLB, in particular, has aggressively marketed the fact it has not had a repeat World Series winner since 2000—a streak almost certain to continue this year.

Conversely, men’s soccer leagues in Europe have been rife with dominance by just a handful of economically powerful clubs. Manchester City has claimed the last four Premier League titles, as well as six of the last seven, and only six clubs overall have won that league in the last 30 years. In the same time frame, just five clubs have topped LaLiga, and only six have done so in Serie A. Paris Saint-Germain has won Ligue 1 in 10 of the last 12 seasons.

As the NWSLPA called the draft “an antiquated model that treats people as property,” the NWSL, amid its ongoing and meteoric growth, will need to guard against a similar rise of superteams.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

WNBA Union Rips NBA for Exclusion From Betting Letter

Five men’s sports leagues sent a memo to regulators about betting-related harassment.

Gotham FC Co-Owner Supports Both ‘Rodman Rule’ and Salary Cap

Carolyn Tisch Blodgett emphasized the importance of star power and parity.

Female Athletes Rail Against Sydney Sweeney Nude Novig Ad

Pro and amateur female athletes say the spot sexualizes women in sports.

Rybakina Wins First US Open Title, World No. 1, and $5.5M

The 27-year-old will officially become No. 1 in the world on Monday.
podcast thumbnail mobile
Front Office Sports Today

9/15/26 – NFL Kickoff Ratings Dip, Ballmer Accepts Punishment, Sweeney Ad Backlash

0:00

Featured Today

Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
September 4, 2026

Wild Transfer Window Shows How Premier League Towers Over Soccer

Spending in England vastly outstripped the rest of Europe.
September 3, 2026

Teams Are Spending Millions to Build Luxury Locker Rooms

It’s a recruiting pitch, a retention tool, and a seven-figure line item.
September 1, 2026

High School Football Sidelines Are Clogged With Content Creators

Administrators call these amateur newcomers the “pajama paparazzi.”

Networks Get Mixed Results With Week 1 NFL Viewership

CBS sees some viewership attrition, while NBC rebounded on Sunday night.
September 15, 2026

PGA’s 2028 Changes Include Money Exemption—but No LIV Pathway

The top 50 members on the Tour’s career money list are eligible.
Jun 23, 2026; New York, NY, USA; NBA commissioner Adam Silver during the 2026 NBA draft at Barclays Center. Mandatory Credit: Brad Penner-Imagn Images
September 15, 2026

Adam Silver: It Would Be a ‘Failure’ If Trail Blazers Left Portland

Silver spoke after the NBA Board of Governors meetings in New York.
Sponsored

Drew Weatherford’s Bet on the Youth Sports Economy

Drew Weatherford discusses investing across the youth, college and professional levels.
Jan 29, 2026; Detroit, Michigan, USA; Washington Capitals right wing Ryan Leonard (9) gets set during a face off in the first period against the Detroit Red Wings at Little Caesars Arena
September 15, 2026

NHL’s Eleventh-Hour Scramble to Lock In 8-Year Deals

Teams are pushing to sign players to max-length contracts before terms drop.
Adam Silver, NBA commissioner, attends the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, U.S., July 7, 2026.
September 14, 2026

Clippers Controversy Hangs Over NBA Board of Governors Meeting

Adam Silver is expected to hold a press conference Tuesday.
September 14, 2026

NFL Kickoff Ratings Dip on Wednesday

Viewership surprisingly fell for the NFL’s season opener.
Tennis - U.S. Open - Flushing Meadows, New York, United States - September 12, 2026 Belarus' Aryna Sabalenka enters the court ahead of her final match against Kazakhstan's Elena Rybakina IMAGN IMAGES via Reuters/Geoff Burke
September 14, 2026

Top Tennis Players Pause Public Battle With Grand Slams

It’s not clear which players will be part of the new council.