• Loading stock data...
Saturday, June 22, 2024

The NBA trades in a D for a G, partners with Gatorade to form the G-League

Gatorade hopes to bring some juice to the NBA Development League. Photo via Getty Images

Gatorade hopes to bring some juice to the NBA Development League. Photo via Getty Images

The NBA has announced a new activation with Gatorade to rename the NBA D-League (short for developmental league) into the NBA Gatorade League (G-League) starting in the 2017–18 season. Specific terms of the deal have not yet been disclosed.

Not only is this a fantastic play on letters — Gatorade has been focused on trying to establish their G Series brand — but also a perfect molding of mantras. The NBA wants the G-League to be branded as an avenue for players to improve their performance while teams can use it as a resource to develop prospects at their own pace. Gatorade will be able to leverage that and enhance their standing as an athlete development brand.

With 22 teams in place and three more on the way for the 2017–18 season, the NBA is inching closer to finally having their own 30-team farm system.

Want more great content like this? Be sure to subscribe to our newsletter!

As time goes on, the G-League should no longer be a place where players go to disappear, but rather an important cog in the development of a prospect or battle-tested veteran.

Player salaries for the league will be on the rise thanks to the new collective bargaining agreement, and partnering with Gatorade brings a credibility to the league that the NBA (and its followers) have been seeking.

Why would anyone else take the league seriously if it didn’t even do so itself?

This announcement and the upcoming league expansion changes all of that. Order has been restored, and the NBA continues to hit home runs.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Finals Draw Underwhelming Viewership, but NBA Juggernaut Rolls On

The impact will be negligible on the NBA’s $76 billion media-rights talks.

Clark vs. Reese: Priciest WNBA Game Set for Record-Breaking Viewership

Ticket pricing has already set a league record, while viewership expectations are lofty.

NCAA Backs Dartmouth Against Unionizing Men’s Basketball Players

The NCAA’s quest to save its business model continues.

Aces Sell Out Regular-Season Home Games in WNBA First

The Aces’ slow start continues to have no impact on the box office. 
podcast thumbnail mobile
Front Office Sports Today

How Women’s Sports Media is Charting Its Own Path

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

Everything You Need to Know About the Schism Rocking Competitive Eating

The business story about hot dogs that you never knew you needed.
May 21, 2024

Lawsuit: Florida Football Coaches Made False NIL Promises

The quarterback says UF backed out of a $13.85 million NIL agreement.
June 12, 2024

Fanatics Dives Into Ultra-Niche With G League Trading Cards

The company will take over the NBA license in 2025.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
May 8, 2024

Candace Parker Joins Shaq, Iverson in Court-to-Sneaker Boardroom Pipeline

Parker was named president of Adidas women’s basketball Wednesday.
April 16, 2024

The WNBA Has Huge Ambitions as Caitlin Clark Finally Comes Aboard

Commissioner Cathy Engelbert is aware of the moment in front of the league.
March 11, 2024

WWE Borrows From UFC, Puts On-Mat Advertising in the Ring

The wrestling outfit is learning from its MMA counterpart’s playbook under the TKO Group.
Drew Brees smiling while wearing hat
December 2, 2022

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

The video racked up over 2 million views in about 12 hours.