Saturday, October 17, 2026

The Most Talked-about Part of the NBA Tourney? Look Down

  • Floors generate widespread rebuke for both design and safety.
  • Even critics acknowledge that the new floors provided strong marketing for the league.
Matt Marton-USA TODAY Sports

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Amid the success of the inaugural NBA In-Season Tournament, there has been a very notable and visually jarring exception: the court design.

The league introduced a set of 30 new designs aimed at creating separation between the tournament and regular-season games. For many teams, the feel is vastly different from their normal games. 

Those new looks, containing a unified design template for the first time in league history, are aimed in part to link to each team’s City Edition alternate uniform. Notably, the courts also are completely painted with no natural wood showing. 

The bolder designs, league officials said, were also boosted at the urging of commissioner Adam Silver, who pushed staffers to be “bigger and bolder” in their thinking.

There were two significant problems, however, with that approach: how fans felt about the floors, and how players felt. 

The floors quickly generated widespread rebuke among fans, particularly across social media, even as TV ratings for tournament games showed strength. Players primarily voiced a different and more pressing complaint, as the new courts were seen by many as slippery and an injury hazard. Celtics guard Jaylen Brown, whose $304 million contract is the richest in league history, hurt his groin in a game against Toronto and blamed the new courts.

“As players, we’re all here for the in-season tournament because it’s going to generate revenue, excitement, competition,” Brown said last month. “We’ve got to make sure the floor is safe to play on. We can’t put our players out there and risk their health.”

Costs for alternate courts such as these are estimated at $75,000 to $150,000 each, but some for the tourney are reported to be rented.

Dallas Mavericks owner Mark Cuban told the Dallas Morning News he’s “not a fan of the courts,” but that sentiment was quickly coupled with praise: “It was a brilliant marketing idea.”

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Reinstates Josh Jacobs, Jonathon Cooper From Paid Leave

Each player missed six games while on the commissioner-exempt list.

NBA Draws New Lines on What Fans Can Bet On

The league is restricting risky player props.
Troy Aikman
Exclusive

Troy Aikman, Dolphins Have No Ongoing Consulting Agreement

Aikman’s official role ended with the coach and GM searches.

NBA’s In-Game Wearables Push Hinges on How Data Is Used

Adam Silver acknowledges concerns about data being used in contract negotiations.
podcast thumbnail mobile
Front Office Sports Today

10/16/26 – Aikman Eyes Free Agency, CFP Nears 24 Teams, Stoudemire Becomes Cop

0:00

Featured Today

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.

FIFA to Reconsider Peace Prize After Trump Received Inaugural Award

FIFA’s Football Social Responsibility Committee will assess the prize’s future.
Aug 3, 2025; College Park, Georgia, USA; Atlanta Dream partner Renee Montgomery watches a game against the Washington Mystics in the second quarter at Gateway Center Arena at College Park. Mandatory Credit: Brett Davis-Imagn Images
October 16, 2026

Renee Montgomery: Moving Finals Games Was a ‘Group Project’

Montgomery didn’t confirm whether Game 6 would be played at State Farm Arena.
October 16, 2026

EuroLeague Sets $9B Valuation Target in 10-Year Plan

The league’s “value is growing very rapidly,” its CFO said.
Sponsored

The State of AI in Sports 2026

Front Office Sports and Teamworks reveal how AI is reshaping sports in the first industry-wide report on adoption, investment, and impact.
October 16, 2026

Jags Eye First London Sweep As U.K. Future Remains Uncertain

The Jaguars host the Texans after beating the Eagles.
October 15, 2026

Small-Market Brewers Clinch First NL Pennant

Milwaukee is advancing to its first World Series since 1982.
October 15, 2026

WNBA Finals Ticket Prices Soar Above Last Year’s Levels

The get-in price for Game 1 in San Francisco is over $200.
October 15, 2026

Charley Hull: LPGA Needs to ‘Show More Personalities’

The Englishwoman has one of the sport’s largest social media followings.