Saturday, May 2, 2026

The Most Talked-about Part of the NBA Tourney? Look Down

  • Floors generate widespread rebuke for both design and safety.
  • Even critics acknowledge that the new floors provided strong marketing for the league.
Matt Marton-USA TODAY Sports

Amid the success of the inaugural NBA In-Season Tournament, there has been a very notable and visually jarring exception: the court design.

The league introduced a set of 30 new designs aimed at creating separation between the tournament and regular-season games. For many teams, the feel is vastly different from their normal games. 

Those new looks, containing a unified design template for the first time in league history, are aimed in part to link to each team’s City Edition alternate uniform. Notably, the courts also are completely painted with no natural wood showing. 

The bolder designs, league officials said, were also boosted at the urging of commissioner Adam Silver, who pushed staffers to be “bigger and bolder” in their thinking.

There were two significant problems, however, with that approach: how fans felt about the floors, and how players felt. 

The floors quickly generated widespread rebuke among fans, particularly across social media, even as TV ratings for tournament games showed strength. Players primarily voiced a different and more pressing complaint, as the new courts were seen by many as slippery and an injury hazard. Celtics guard Jaylen Brown, whose $304 million contract is the richest in league history, hurt his groin in a game against Toronto and blamed the new courts.

“As players, we’re all here for the in-season tournament because it’s going to generate revenue, excitement, competition,” Brown said last month. “We’ve got to make sure the floor is safe to play on. We can’t put our players out there and risk their health.”

Costs for alternate courts such as these are estimated at $75,000 to $150,000 each, but some for the tourney are reported to be rented.

Dallas Mavericks owner Mark Cuban told the Dallas Morning News he’s “not a fan of the courts,” but that sentiment was quickly coupled with praise: “It was a brilliant marketing idea.”

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dundon Pours Money Into Pickleball As He Cuts Blazers Spending

NBA fans have nicknamed the Blazers owner “El Cheapo.”
The sun rises on the backside as horses work with their riders at Churchill Downs during Kentucky Derby week. April 30, 2026

Prediction Markets Finally Found a Sport They Can’t Offer

Here’s why you won’t see the Kentucky Derby on Kalshi or Polymarket.

Caitlin Clark Calls Out Indiana Fever Graphic Made With AI Tools

The NHL’s Jets and Blues also use AI in their content.

Elizabeth Williams Explains Why WNBA Players Drew Line on Housing

Williams recently re-signed with the Sky for two years, $1.2 million.

Featured Today

Kaitlin Oaks (left) from Tampa looks at photos with Layla Abutha from Tampa while attending Thurby at Churchill Downs during the week of Kentucky Derby on Thursday, April 30, 2026.

Kentucky Derby Is Courting Gen Z

Churchill Downs is mixing traditional splendor with a youthful atmosphere.
INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.
April 22, 2026

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
Quinnipiac women's varsity rugby
April 21, 2026

The Death of Quinnipiac Women’s Varsity Rugby

The sudden decision at Ilona Maher’s alma mater left players blindsided.
April 17, 2026

The Lawyer Steering the NIL Era

In the new era of college sports, Darren Heitner is everywhere.

USL Announces Tentative New CBA After Player Protests

Players protested by stopping play during matches this season.
April 30, 2026

Max Verstappen’s Future Looms Over F1’s Return to Miami

F1 returns after a monthlong hiatus due to two canceled races.
AUSL Golden Ticket
May 1, 2026

‘Golden Tickets’ Could Juice AUSL College Draft

The ticket ensures players will be selected by a team in May.
Sponsored

Why Brandon Marshall Bet on Athlete-Owned Media

Brandon Marshall on athlete media, life after football, building I AM ATHLETE.
April 30, 2026

F1’s New Era Hits Reset in Miami: How Will Teams Adjust to Rules?

Drivers have been unhappy about F1’s new regulations.
[US, Mexico & Canada customers only] Feb 6, 2026; Riyadh, SAUDI ARABIA; Jon Rahm in action during the third round of play at LIV Golf Riyadh at the Riyadh Golf Club.
April 30, 2026

7 Questions About LIV After Saudis Pull Funding

LIV’s 2026 season is scheduled to run through August.
April 30, 2026

MLS Says Commissioner Was Hacked Amid Whitecaps Fight

The team has been for sale since late 2024.
April 30, 2026

Saudi PIF Confirms LIV Exit; League Creates New Exec Board

The league is searching for new investors to try to survive.