• Loading stock data...
Wednesday, April 8, 2026

The Home Run Derby Has Become a Big Business Opportunity

  • An adjusted format and a narrowing gap with All-Star Game ratings highlight the event’s importance.
  • The Orioles’ Gunnar Henderson could more than double his 2024 salary if he wins.
Apr 29, 2024; Baltimore, Maryland, USA; Baltimore Orioles shortstop Gunnar Henderson (2) swings through a first inning solo home run against the New York Yankees at Oriole Park at Camden Yards.
Tommy Gilligan-USA TODAY Sports

ARLINGTON, Texas — A potentially massive payday awaits Orioles shortstop Gunnar Henderson (above) if he wins Monday’s Home Run Derby, just one of several major developments surrounding the event that is an increasingly critical part of MLB’s All-Star Game events.

The league will again offer the champion a $1 million prize, the amount that has been in place since 2019, and $750,000 to the runner-up. Since that dramatic shift from the prior top prize of $125,000, the derby winnings have provided transformative income for prior winners such as the Mets’ Pete Alonso and Blue Jays’ Vladimir Guerrero Jr.

Such is the case again for Henderson, who is earning $756,200 for the 2024 season, and could surpass that in just a couple of hours Monday night. In just his second full season in Baltimore, Henderson currently leads all eight derby participants with 28 home runs, third best in MLB behind icons Aaron Judge and Shohei Ohtani, and has the third-best betting odds to win the event. But he has the lowest salary in the group, with the other seven competitors ranging from $2.7 million (the Royals’ Bobby Witt Jr.) to $20.5 million (Alonso, following an offseason arbitration deal).

“I’m doing this for the experience, and I’m looking forward to it,” Henderson said of the derby Monday afternoon at Globe Life Field. “I do have a wedding coming up this offseason and we’re looking for a house, and [the prize money] definitely would help.”

The $1 million top derby prize, meanwhile, has been recently equaled by the NHL for its All-Star skills competition, won in February by Oilers superstar Connor McDavid, and is far in excess of the $105,000 award for winning the NBA’s Slam Dunk Contest and $60,000 for the 3-Point Contest.

Adjusted Format

The 2024 derby will be the first with an adjusted format that will employ a maximum number of pitches (40 pitches to each batter in the first two rounds and 27 to each of the two finalists). Those thresholds exclude bonus pitches, which are now on an outs-based system instead of a timer. 

The combination of both outs and a timer (three minutes in the first two rounds, two in the final round) to govern the event could prove confusing for some viewers. But the tweaks are designed to help limit hitter fatigue during the event, which in turn could help prevent injuries and encourage more stars to participate in the future. ESPN, meanwhile, believes it will create a better flow for its derby broadcast. 

“Guys aren’t going to be as exhausted. You’re going to see guys maybe take their time … feel like they can get in a groove,” said Todd Frazier, ESPN analyst and winner of the 2015 derby while playing for the Reds. “I think it does help out [with] the exhaustion level of the whole derby.”

Fan Metrics

The ongoing popularity of the derby is also helping position it as a near-equal to the All-Star Game itself, an event nearly 50 years older and the foundation of the league’s entire week of activities.

Last year’s average derby television audience of 6.11 million, while the lowest in five years, was 87% of the viewership of 7.01 million for the All-Star Game. Compare that to 10 years ago, when the 2014 derby audience of 5.4 million was just 48% of the All-Star Game’s draw the following night. 

Sports TV ratings expert Douglas Pucci predicts that the remaining gap won’t be closed just yet, in part because of the frenzy around Pirates rookie phenom Paul Skenes, who will start Tuesday’s game for the National League. Pucci projects 5.3 million viewers this year for the derby and the All-Star Game remaining flat at 7 million. ESPN, meanwhile, sought to distance itself from any head-to-head matchup.

“The Home Run Derby continues to be one of the most-watched events of the summer, and it’s long been a staple of our schedule this time of year,” said Ashley O’Connor, ESPN vice president of programming and acquisitions. “We don’t view it as a competition.”

The parity can also be seen on the ticket resale market, where low-end, get-in prices for both the derby and All-Star Game were hovering around $130 each early Monday.

—Senior reporter Michael McCarthy contributed to this report. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Pirates Break From Frugal Past With Record $140M Konnor Griffin Deal

The low-budget club signs the rookie phenom to a historic contract.
Jul 12, 2023; Los Angeles, CA, USA; Former WNBA player Sue Bird arrives on the red carpet before the 2023 ESPYS at the Dolby Theatre. Mandatory Credit: Kirby Lee-USA TODAY Sports
exclusive

Sue Bird Expected to Join NBC/Peacock WNBA Coverage

Bird previously hosted Final Four alt-casts for ESPN with Diana Taurasi.

Women’s Title Game Draws 9.9M Viewers, Third-Highest Since 1989

Last year’s title game drew 8.5 million viewers.

MLB’s Rookie Stars Are Delivering Big Value on Small Contracts

A fertile crop of first-year players is making an immediate impact.

Featured Today

Mar 28, 2026; Houston, TX, USA; Illinois Fighting Illini forward David Mirkovic (0) and center Tomislav Ivisic (13) react in the second half against the Iowa Hawkeyes during an Elite Eight game of the South Regional of the men's 2026 NCAA Tournament at Toyota Center.

Loopholes Enable Int’l College Basketball Players to Cash In

Schools have scrambled to find a way to compensate international players.
April 1, 2026

‘The Sonics Never Died’: The Long Afterlife of Seattle NBA Merch

Inside “the largest team shop for a team that doesn’t exist.” 
Mar 27, 2026; Washington, DC, USA;UConn Huskies forward Tarris Reed Jr. (5) dunks the ball against the Michigan State Spartans in the second half during a Sweet Sixteen game of the East Regional of the men's 2026 NCAA Tournament at Capital One Arena
March 28, 2026

March Madness Coaches Debate ‘Blueblood’ in NIL Era

The term’s meaning was up for debate at men’s March Madness.
Maxime Vachier Lagrave
March 25, 2026

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.

NFL’s Melbourne Opener Sparks Frenzy, Ticket Issues, Team Unease

Ticket demand far outstrips supply at the expansive Australian stadium.
April 6, 2026

Vegas Tourism Drops $100K Aces Deals; No Word on Investigation

The WNBA has never announced the result of its investigation.
Apr 22, 2022; Chicago, Illinois, USA; Chicago Bulls executive vice president of basketball operations Arturas Karnisovas (right) talks with general manager Marc Eversley (left) before game three of the first round for the 2022 NBA playoffs against the Milwaukee Bucks at United Center. Mandatory Credit: Kamil Krzaczynski-USA TODAY Sports
April 6, 2026

Bulls Finally Pull Plug on Karnišovas–Eversley Era

The move comes one week after the Bulls waived Jaden Ivey.
Sponsored

From Gold Medalist to Business Founder

Allyson Felix on investing in women’s sports and what comes next for track & LA28.
April 6, 2026

NHL Playoff Race Tightens As Coaching Shake-Ups Fuel Wild Finish

Coach firings and a muddled playoff chase mark the regular season’s end.
April 6, 2026

Masters Week Tees Off With Tiger Out, Media and Ticketing Shifts

Amazon is debuting as a tournament broadcaster this year. 
The PWHL regular season game between the Seattle Torrent and the New York Sirens at Madison Square Garden on April 4, 2026 in New York, New York USA.
April 4, 2026

PWHL Breaks Women’s Hockey Attendance Record With MSG Game

League cofounder Billie Jean King called it “the realization of a dream.”
Sep 6, 2025; Uncasville, Connecticut, USA; Connecticut Sun guard Marina Mabrey (3) looks for an opening sgasindt Phoenix Mercury guard Kahleah Copper (2) in the first half at Mohegan Sun Arena.
April 3, 2026

Quiet WNBA Expansion Draft Clears Way for Busy Free Agency

The Toronto Tempo selected Julie Allemand with their first pick.