Thursday, August 20, 2026

The Home Run Derby Has Become a Big Business Opportunity

  • An adjusted format and a narrowing gap with All-Star Game ratings highlight the event’s importance.
  • The Orioles’ Gunnar Henderson could more than double his 2024 salary if he wins.
Apr 29, 2024; Baltimore, Maryland, USA; Baltimore Orioles shortstop Gunnar Henderson (2) swings through a first inning solo home run against the New York Yankees at Oriole Park at Camden Yards.
Tommy Gilligan-USA TODAY Sports

ARLINGTON, Texas — A potentially massive payday awaits Orioles shortstop Gunnar Henderson (above) if he wins Monday’s Home Run Derby, just one of several major developments surrounding the event that is an increasingly critical part of MLB’s All-Star Game events.

The league will again offer the champion a $1 million prize, the amount that has been in place since 2019, and $750,000 to the runner-up. Since that dramatic shift from the prior top prize of $125,000, the derby winnings have provided transformative income for prior winners such as the Mets’ Pete Alonso and Blue Jays’ Vladimir Guerrero Jr.

Such is the case again for Henderson, who is earning $756,200 for the 2024 season, and could surpass that in just a couple of hours Monday night. In just his second full season in Baltimore, Henderson currently leads all eight derby participants with 28 home runs, third best in MLB behind icons Aaron Judge and Shohei Ohtani, and has the third-best betting odds to win the event. But he has the lowest salary in the group, with the other seven competitors ranging from $2.7 million (the Royals’ Bobby Witt Jr.) to $20.5 million (Alonso, following an offseason arbitration deal).

“I’m doing this for the experience, and I’m looking forward to it,” Henderson said of the derby Monday afternoon at Globe Life Field. “I do have a wedding coming up this offseason and we’re looking for a house, and [the prize money] definitely would help.”

The $1 million top derby prize, meanwhile, has been recently equaled by the NHL for its All-Star skills competition, won in February by Oilers superstar Connor McDavid, and is far in excess of the $105,000 award for winning the NBA’s Slam Dunk Contest and $60,000 for the 3-Point Contest.

Adjusted Format

The 2024 derby will be the first with an adjusted format that will employ a maximum number of pitches (40 pitches to each batter in the first two rounds and 27 to each of the two finalists). Those thresholds exclude bonus pitches, which are now on an outs-based system instead of a timer. 

The combination of both outs and a timer (three minutes in the first two rounds, two in the final round) to govern the event could prove confusing for some viewers. But the tweaks are designed to help limit hitter fatigue during the event, which in turn could help prevent injuries and encourage more stars to participate in the future. ESPN, meanwhile, believes it will create a better flow for its derby broadcast. 

“Guys aren’t going to be as exhausted. You’re going to see guys maybe take their time … feel like they can get in a groove,” said Todd Frazier, ESPN analyst and winner of the 2015 derby while playing for the Reds. “I think it does help out [with] the exhaustion level of the whole derby.”

Fan Metrics

The ongoing popularity of the derby is also helping position it as a near-equal to the All-Star Game itself, an event nearly 50 years older and the foundation of the league’s entire week of activities.

Last year’s average derby television audience of 6.11 million, while the lowest in five years, was 87% of the viewership of 7.01 million for the All-Star Game. Compare that to 10 years ago, when the 2014 derby audience of 5.4 million was just 48% of the All-Star Game’s draw the following night. 

Sports TV ratings expert Douglas Pucci predicts that the remaining gap won’t be closed just yet, in part because of the frenzy around Pirates rookie phenom Paul Skenes, who will start Tuesday’s game for the National League. Pucci projects 5.3 million viewers this year for the derby and the All-Star Game remaining flat at 7 million. ESPN, meanwhile, sought to distance itself from any head-to-head matchup.

“The Home Run Derby continues to be one of the most-watched events of the summer, and it’s long been a staple of our schedule this time of year,” said Ashley O’Connor, ESPN vice president of programming and acquisitions. “We don’t view it as a competition.”

The parity can also be seen on the ticket resale market, where low-end, get-in prices for both the derby and All-Star Game were hovering around $130 each early Monday.

—Senior reporter Michael McCarthy contributed to this report. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

First at FOS

Key NFL Committees Clear Way for $9.6 Billion Seahawks Sale

The sale is now likely to be ratified next week.
The Delaware Life logo is seen on a web browser in this illustration taken on August 17, 2026.

Mark Walter Has Been Here Before. What Happens Next?

“There’s fraud here,” one expert tells FOS.
Emory Eagles guard Ben Pearce (10) passes around Mary Washington Eagles forward Jay Randall (11) on Sunday, April 5, 2026, during the NCAA DIII men's basketball championship game at Gainbridge Fieldhouse in Indianapolis.

Division III Basketball Star Sues NCAA for 5th Year of Eligibility

If the case is successful, thousands more NCAA athletes could receive eligibility.
First at FOS

NFL Isn’t Happy With Nielsen’s Latest Changes

The league is amplifying efforts to work with other audience-measurement firms.
podcast thumbnail mobile
Front Office Sports Today

8/20/26 -McAfee Joins ESPN’s ‘MNC,’ Walter’s $17B Problem, Bueckers-Fudd Go Public

0:00

Featured Today

Trendy Golf Hat Divide Is More Than a Fashion Fight

As golf has gotten trendier, so has the sport’s style.
Joey Spallina of the Maryland Whipsnakes
August 6, 2026

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.

Resellers Have US Open Ticket Prices Sky-High

The average get-in price for the US Open main draw is $288.
August 19, 2026

LIV Golf CEO: ‘I Hope We Can’ Pay Unpaid Vendors

Lawsuits over missed payments are piling up.
Sep 6, 2025; Flushing, NY, USA; A general view of the women’s singles final between Aryna Sabalenka of Belarus and Amanda Anisimova of the United States at the US Open at Arthur Ashe Stadium in Billie Jean King National Tennis Center.
August 20, 2026

US Open Sets Record With $108M in Total Prize Money

The prize purse is 20% higher than last year.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
Aug 15, 2026; Orchard Park, New York, USA; A Buffalo Bills fan cheers during the second half against the Carolina Panthers at New Highmark Stadium. Mandatory Credit: Gregory Fisher-Imagn Images
Exclusive
August 19, 2026

NFL Fans in the Smallest Markets Are Buying the Most Merchandise

Kansas City and Buffalo top the list.
August 18, 2026

WNBA Taps Golden State as 2027 All-Star Host

Chicago hosted the event this year, when it was the lone bidder.
Golf - LIV Golf - United Kingdom - JCB Golf and Country Club, Uttoxeter, Britain - July 26, 2026 Legion XIII's Tyrrell Hatton hits his tee shot on the 1st hole during the final round
August 18, 2026

LIV Golf Cuts $30M in Prize Money From End of Season

LIV’s events in Indianapolis and Michigan were supposed to pay out $70.1 million.
August 17, 2026

WNBA: Fans Were Erroneously Told to Cover XX-XY Athletics T-Shirts

It marks the latest flash point in fan-involved incidents for the WNBA.