Wednesday, August 5, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

The Home Run Derby Has Become a Big Business Opportunity

  • An adjusted format and a narrowing gap with All-Star Game ratings highlight the event’s importance.
  • The Orioles’ Gunnar Henderson could more than double his 2024 salary if he wins.
Apr 29, 2024; Baltimore, Maryland, USA; Baltimore Orioles shortstop Gunnar Henderson (2) swings through a first inning solo home run against the New York Yankees at Oriole Park at Camden Yards.
Tommy Gilligan-USA TODAY Sports

ARLINGTON, Texas — A potentially massive payday awaits Orioles shortstop Gunnar Henderson (above) if he wins Monday’s Home Run Derby, just one of several major developments surrounding the event that is an increasingly critical part of MLB’s All-Star Game events.

The league will again offer the champion a $1 million prize, the amount that has been in place since 2019, and $750,000 to the runner-up. Since that dramatic shift from the prior top prize of $125,000, the derby winnings have provided transformative income for prior winners such as the Mets’ Pete Alonso and Blue Jays’ Vladimir Guerrero Jr.

Such is the case again for Henderson, who is earning $756,200 for the 2024 season, and could surpass that in just a couple of hours Monday night. In just his second full season in Baltimore, Henderson currently leads all eight derby participants with 28 home runs, third best in MLB behind icons Aaron Judge and Shohei Ohtani, and has the third-best betting odds to win the event. But he has the lowest salary in the group, with the other seven competitors ranging from $2.7 million (the Royals’ Bobby Witt Jr.) to $20.5 million (Alonso, following an offseason arbitration deal).

“I’m doing this for the experience, and I’m looking forward to it,” Henderson said of the derby Monday afternoon at Globe Life Field. “I do have a wedding coming up this offseason and we’re looking for a house, and [the prize money] definitely would help.”

The $1 million top derby prize, meanwhile, has been recently equaled by the NHL for its All-Star skills competition, won in February by Oilers superstar Connor McDavid, and is far in excess of the $105,000 award for winning the NBA’s Slam Dunk Contest and $60,000 for the 3-Point Contest.

Adjusted Format

The 2024 derby will be the first with an adjusted format that will employ a maximum number of pitches (40 pitches to each batter in the first two rounds and 27 to each of the two finalists). Those thresholds exclude bonus pitches, which are now on an outs-based system instead of a timer. 

The combination of both outs and a timer (three minutes in the first two rounds, two in the final round) to govern the event could prove confusing for some viewers. But the tweaks are designed to help limit hitter fatigue during the event, which in turn could help prevent injuries and encourage more stars to participate in the future. ESPN, meanwhile, believes it will create a better flow for its derby broadcast. 

“Guys aren’t going to be as exhausted. You’re going to see guys maybe take their time … feel like they can get in a groove,” said Todd Frazier, ESPN analyst and winner of the 2015 derby while playing for the Reds. “I think it does help out [with] the exhaustion level of the whole derby.”

Fan Metrics

The ongoing popularity of the derby is also helping position it as a near-equal to the All-Star Game itself, an event nearly 50 years older and the foundation of the league’s entire week of activities.

Last year’s average derby television audience of 6.11 million, while the lowest in five years, was 87% of the viewership of 7.01 million for the All-Star Game. Compare that to 10 years ago, when the 2014 derby audience of 5.4 million was just 48% of the All-Star Game’s draw the following night. 

Sports TV ratings expert Douglas Pucci predicts that the remaining gap won’t be closed just yet, in part because of the frenzy around Pirates rookie phenom Paul Skenes, who will start Tuesday’s game for the National League. Pucci projects 5.3 million viewers this year for the derby and the All-Star Game remaining flat at 7 million. ESPN, meanwhile, sought to distance itself from any head-to-head matchup.

“The Home Run Derby continues to be one of the most-watched events of the summer, and it’s long been a staple of our schedule this time of year,” said Ashley O’Connor, ESPN vice president of programming and acquisitions. “We don’t view it as a competition.”

The parity can also be seen on the ticket resale market, where low-end, get-in prices for both the derby and All-Star Game were hovering around $130 each early Monday.

—Senior reporter Michael McCarthy contributed to this report. 

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

U.S. Senator Eric Schmitt (R-MO) questions FBI Director Kash Patel as he testifies before a Senate Judiciary Committee hearing on oversight of the Federal Bureau of Investigation, on Capitol Hill in Washington, D.C., U.S., September 16, 2025.

New College Sports Bill Wouldn’t Form New Enforcement Body

The College Sports Commission would be tasked with enforcing the rules.
Jul 31, 2026; Cumberland, Georgia, USA; Atlanta Braves third baseman Austin Riley (27) first baseman Matt Olson (28) pitcher Elieser Hernandez and catcher Joey Bart (16) react after defeating the Washington Nationals at Truist Park.

BravesVision Rollout Drags Braves Revenue Lower

Quarterly revenue and operating income fell for the MLB club.

LIV Golf Says New Lead Investor Signed, but Big Questions Remain

LIV had been seeking to raise as much as $350 million.
FILE PHOTO: Disney+ logo is seen in this illustration taken August 5, 2025.

Disney Sells Out of Super Bowl LXI Ad Inventory

ESPN parent company Disney exhausted its inventory on an earlier schedule.
podcast thumbnail mobile
Front Office Sports Today

8/5/26 – UFC Freedom 250’s $30M Loss, Bijan’s Record Deal, Infantino Losing Support

0:00

Featured Today

FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
National Women’s Soccer League commissioner Jessica Berman announces Columbus as the league's 18th club at ScottsMiracle-Gro Field on April 21, 2026. The club, set to begin play in 2028, will be owned by Haslam Sports Group (HSG), Nationwide and Drs. Christine and Pete Edwards.

NWSL Makes Super Bowl Week Part of Its 2027 Kickoff

The NWSL wants to be “woven into” ESPN’s first Super Bowl.
August 4, 2026

LIV Team Championship Is Still in Limbo After Player-Only Meeting

The LIV Golf New York event begins Thursday.
August 4, 2026

Why WNBA’s New Cleveland Sirens Won’t Face a Trademark Fight

The Sirens will make their WNBA debut in 2028.
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 4, 2026

6 Takeaways From Larry Berg’s Introduction As MLS Commissioner

Berg told FOS that media revenue is “uncapped upside.”
Sep 13, 2024; New York, New York, USA; United States chief executive officer and secretary general JT Batson talks to the media during a press conference introducing Mauricio Pochettino (not pictured) as the new head coach for the United States men's national team at Warner Bros. Discovery Hudson Center. Mandatory Credit: Lucas Boland-Imagn Images
August 4, 2026

U.S. Soccer CEO Dodges Questions on Infantino Support

JT Batson deferred broader questions about Infantino to a September board meeting.
Golf - LIV Golf - Korea - Asiad Country Club, Busan, South Korea - May 31, 2026 Ripper GC's Cameron Smith in action during the fourth round
August 4, 2026

Australian LIV Players Lament Possibility of League Folding

LIV New York is being played this week at Trump Bedminster.
Jul 12, 2026; Baltimore, Maryland, USA; Baltimore Orioles catcher Adley Rutschman (35) waives to the fans before a game against the Kansas City Royals at Oriole Park at Camden Yards. Mandatory Credit: Daniel Kucin Jr.-Imagn Images
August 4, 2026

Red Sox Turnaround Fuels Rutschman Blockbuster

The Red Sox continue their surge as the Orioles’ attempted turnaround fizzles.