• Loading stock data...
Thursday, January 1, 2026

The Home Run Derby Has Become a Big Business Opportunity

  • An adjusted format and a narrowing gap with All-Star Game ratings highlight the event’s importance.
  • The Orioles’ Gunnar Henderson could more than double his 2024 salary if he wins.
Apr 29, 2024; Baltimore, Maryland, USA; Baltimore Orioles shortstop Gunnar Henderson (2) swings through a first inning solo home run against the New York Yankees at Oriole Park at Camden Yards.
Tommy Gilligan-USA TODAY Sports

ARLINGTON, Texas — A potentially massive payday awaits Orioles shortstop Gunnar Henderson (above) if he wins Monday’s Home Run Derby, just one of several major developments surrounding the event that is an increasingly critical part of MLB’s All-Star Game events.

The league will again offer the champion a $1 million prize, the amount that has been in place since 2019, and $750,000 to the runner-up. Since that dramatic shift from the prior top prize of $125,000, the derby winnings have provided transformative income for prior winners such as the Mets’ Pete Alonso and Blue Jays’ Vladimir Guerrero Jr.

Such is the case again for Henderson, who is earning $756,200 for the 2024 season, and could surpass that in just a couple of hours Monday night. In just his second full season in Baltimore, Henderson currently leads all eight derby participants with 28 home runs, third best in MLB behind icons Aaron Judge and Shohei Ohtani, and has the third-best betting odds to win the event. But he has the lowest salary in the group, with the other seven competitors ranging from $2.7 million (the Royals’ Bobby Witt Jr.) to $20.5 million (Alonso, following an offseason arbitration deal).

“I’m doing this for the experience, and I’m looking forward to it,” Henderson said of the derby Monday afternoon at Globe Life Field. “I do have a wedding coming up this offseason and we’re looking for a house, and [the prize money] definitely would help.”

The $1 million top derby prize, meanwhile, has been recently equaled by the NHL for its All-Star skills competition, won in February by Oilers superstar Connor McDavid, and is far in excess of the $105,000 award for winning the NBA’s Slam Dunk Contest and $60,000 for the 3-Point Contest.

Adjusted Format

The 2024 derby will be the first with an adjusted format that will employ a maximum number of pitches (40 pitches to each batter in the first two rounds and 27 to each of the two finalists). Those thresholds exclude bonus pitches, which are now on an outs-based system instead of a timer. 

The combination of both outs and a timer (three minutes in the first two rounds, two in the final round) to govern the event could prove confusing for some viewers. But the tweaks are designed to help limit hitter fatigue during the event, which in turn could help prevent injuries and encourage more stars to participate in the future. ESPN, meanwhile, believes it will create a better flow for its derby broadcast. 

“Guys aren’t going to be as exhausted. You’re going to see guys maybe take their time … feel like they can get in a groove,” said Todd Frazier, ESPN analyst and winner of the 2015 derby while playing for the Reds. “I think it does help out [with] the exhaustion level of the whole derby.”

Fan Metrics

The ongoing popularity of the derby is also helping position it as a near-equal to the All-Star Game itself, an event nearly 50 years older and the foundation of the league’s entire week of activities.

Last year’s average derby television audience of 6.11 million, while the lowest in five years, was 87% of the viewership of 7.01 million for the All-Star Game. Compare that to 10 years ago, when the 2014 derby audience of 5.4 million was just 48% of the All-Star Game’s draw the following night. 

Sports TV ratings expert Douglas Pucci predicts that the remaining gap won’t be closed just yet, in part because of the frenzy around Pirates rookie phenom Paul Skenes, who will start Tuesday’s game for the National League. Pucci projects 5.3 million viewers this year for the derby and the All-Star Game remaining flat at 7 million. ESPN, meanwhile, sought to distance itself from any head-to-head matchup.

“The Home Run Derby continues to be one of the most-watched events of the summer, and it’s long been a staple of our schedule this time of year,” said Ashley O’Connor, ESPN vice president of programming and acquisitions. “We don’t view it as a competition.”

The parity can also be seen on the ticket resale market, where low-end, get-in prices for both the derby and All-Star Game were hovering around $130 each early Monday.

—Senior reporter Michael McCarthy contributed to this report. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NHL Winter Classic 2026

Fake Snow, Real Ice: On the Scene at Miami’s NHL Winter Classic

Dispatches from the evening before Florida’s first outdoor NHL game.

Miami’s CFP Run Nets $14M So Far—and Canes Keep It All

The CFP awards these funds to conferences, which distribute them to schools.
Dec 25, 2025; Minneapolis, Minnesota, USA; Minnesota Vikings running back Ty Chandler (32) carries the ball defended by Detroit Lions linebacker Derrick Barnes (55) in the second half at U.S. Bank Stadium.

NFL Sets Streaming Record on Christmas

The new milestone arrives in a game with minimal competitive implications.

Warren Buffett’s March Madness Contest Will Continue

Buffett is stepping down as CEO of Berkshire Hathaway after 60 years.

Featured Today

Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 27, 2025; Las Vegas, Nevada, USA; Colorado Avalanche center Nathan MacKinnon (29) celebrates after scoring a goal against the Vegas Golden Knights during the third period at T-Mobile Arena.

Team Canada Leans On Hockey Star Power for Olympics

The tournament favorite leans heavily toward prior international experience.
The participants in the first Content Creator Classic at TPC Sawgrass after Grant Horvat (with trophy) won with a birdie putt at the par-3 17th hole of the Players Stadium Course at TPC Sawgrass on March 12.
December 31, 2025

The Year of YouTube Golf: How the PGA Tour and LIV Golf..

Organized competitions for golf influencers exploded in 2025.
Jun 28, 2025; Carrollton, Texas, USA; The LIV Golf logo near the first tee during the second round of the LIV Golf Dallas golf tournament at Maridoe Golf Club.
December 31, 2025

LIV Golf Enters 2026 Without Decision on World Ranking Points

The league’s latest bid for OWGR points remains up in the air.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
December 30, 2025

Black Monday Nears: Several NFL Coaches Face Uncertainty

Several NFL head coaches are increasingly on the hot seat.
Dec 27, 2025; Inglewood, California, USA; Los Angeles Chargers quarterback Justin Herbert (10) throws a touchdown pass against the Houston Texans during the second half at SoFi Stadium.
December 30, 2025

NFL Playoff Seeding Questions Back in Spotlight As Week 18 Looms

Fighting for playoff seeding is important to every team.
December 30, 2025

NHL Playoff Race: Why Almost Every Team Is Still in the Hunt

Only five teams in the league have a points percentage below .500.
Hockey: PWHL-Boston at Toronto
December 30, 2025

Emerging Women’s Sports Leagues Kept Expanding in 2025

Beyond the WNBA and NWSL, women’s sports kept growing.