• Loading stock data...
Saturday, June 22, 2024

The Growing Gender Disparity in Power 5 Coaching Salaries

  • Between 2014-2021, average Power 5 men’s salaries grew 55%, while women’s only increased 33%, according to a new study.
  • The study notes Power 5 football — by far the most lucrative college sport — contributed to the dynamic.
Jeff Blake-USA TODAY Sports

In October 2021, South Carolina women’s basketball coach Dawn Staley inked a seven-year, $22.4 million contract — a $1 million annual increase. The contract made her one of the top three highest-paid coaches in the sport, along with UConn’s Geno Auriemma and LSU’s Kim Mulkey.

But Staley’s raise is the exception rather than the rule. 

Across Power 5 college sports, coaching salaries for women’s sports aren’t growing at a rate comparable to men’s salaries, according to a new study submitted for formal publication on Wednesday, which was led by Wayne State professor and Syracuse scholar-in-residence Scott Hirko.

NIL Collectives Are Slacking on Supporting Women’s Sports

Only 34% of existing collectives offered compensation to women’s sports.
January 10, 2023

Between 2014-2021, average Power 5 men’s coaching compensation grew at a rate of 55%, while women’s only grew 33%. The study data was collected and published by the Knight-Newhouse College Athletics Database.

  • The average women’s salary went from $3.9 million to $5.1 million.
  • The average men’s salary went from $12.2 million to $18.9 million.
  • Men’s coaching buyouts also grew at a rate astronomically higher than all of women’s salaries — 208%, from $574,188 to $1.8 million.

It’s reasonable to assume average women’s salaries will continue to be lower than men’s.

The study notes that Power 5 football — by far the most lucrative college sport — contributed to the dynamic. The launch of the College Football Playoff in 2014, for example, allowed for major inflation of football spending. 

But the disparity in growth rate suggests that top programs haven’t provided an equitable investment in women’s sports. In fact, the study found that a growth gap existed even when football was taken out of the equation. 

“Athletics and education leaders at the most competitive level in the NCAA (Division I-FBS) are failing to follow higher education’s stated mission to gender equity,” the study concluded. “Instead, masculine hegemony remains alive and well in college sports.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Aces Sell Out Regular-Season Home Games in WNBA First

The Aces’ slow start continues to have no impact on the box office. 

SMU Raises Whopping $159 Million for Sports Ahead of ACC Move

SMU boosters cover the gap between the Mustangs and current ACC schools.

Caitlin Clark Continues to be Enormous Box Office for the WNBA

Sunday’s Fever-Sky game was the most-watched WNBA broadcast in 23 years.

Liberty Warned WNBA of NBA Draft Game Conflict Months Ago

The Commissioner’s Cup title game will be played at UBS Arena in Elmont, N.Y.
podcast thumbnail mobile
Front Office Sports Today

How Women’s Sports Media is Charting Its Own Path

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

The House v. NCAA Settlement Has Its First Formal Objection

The school argues the terms of the settlement adversely impact it financially.
June 16, 2024

College Bowl Games Using NIL Contracts ‘Right Around the Corner’

The top executive of Bowl Season envisions a complicated future.
June 21, 2024

NCAA Backs Dartmouth Against Unionizing Men’s Basketball Players

The NCAA’s quest to save its business model continues.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
General view of the stadium during the game between the LSU Tigers and the Wake Forest Demon Deacons at Charles Schwab Field Omaha. Mandatory Credit: Steven Branscombe-USA TODAY Sports
June 14, 2024

College World Series: Record Crowds and TV Viewership Anticipated

The eight-team bracket has four schools each from the ACC and SEC.
Jan 13, 2021; Washington, DC, USA; The U.S. Capitol Building is seen on Jan. 13, 2021, one week after it was stormed by a pro-Trump mob while a joint session of Congress was certifying the 2020 election victory of President Elect Joe Biden.
June 13, 2024

House Committee Sends Bill Banning College Athlete Employment to House Floor

The bill has gone further than any other athlete compensation legislation.
June 13, 2024

The ‘Big’ in Big 12 Could Soon Be Replaced With a Sponsor’s Name

Allstate is said to be in discussions about a deal with the Big 12.
Jan 30, 2023; Washington, DC, USA; The United States Capitol in Washington, DC on Monday, January 30, 2023.
June 13, 2024

House Committee Considers Legislation Saying College Athletes Aren’t Employees

The NCAA has waged a major lobbying campaign.