After going over two decades without a stadium naming rights partner, the Cincinnati Bengals will finally be taking one on.
Paul Brown Stadium will be renamed Paycor Stadium for the upcoming season. Financial terms have not been announced, but ESPN reports that the length of the deal is 16 years.
Paycor — whose main product is a human resources platform and who has been based in Cincinnati for over 30 years — has been the team’s official and exclusive HR software provider since 2018.
The new deal — which was brokered by Excel Sports Management on Paycor’s behalf — expands the partnership.
Replacing the Paul Brown name was not a decision that was taken lightly.
“This is a move that I think my father would have agreed to. He was always for what is best for the football team,” said Bengals President Mike Brown. “This partnership allows the Bengals to continue to compete at the highest level in the NFL and exemplifies our long-term commitment to the community.”
Coming off a season that saw them go to just their third Super Bowl in franchise history, the Bengals have played at the stadium since its opening in 2000.