Friday, July 17, 2026

The Billion-Dollar Player: MLB Nears Unprecedented Contract Milestone

Accelerating compensation scales, new deferral strategies, and a retooled revenue landscape could all help to bring a historic 10-figure player contract to baseball. 

Patrick Gorski-Imagn Images

In just the last 12 months, historic salary thresholds in Major League Baseball have moved from the impossible to the improbable to reality. So it now appears increasingly inevitable that MLB will have a $1 billion player in the sport—and perhaps somewhat soon. 

This past week saw the record-setting 15-year deal between the Mets and free-agent outfielder Juan Soto worth a whopping $765 million. The agreement beat by nearly 10% Shohei Ohtani’s 10-year, $700 million pact from just a year ago in total value, and at the time, that pact obliterated all prior records. In less than six years, the top end for a player contract has grown by nearly $340 million and about 80%, and it was only in 2012 when an entire MLB team garnered $1 billion on the open market. 

What’s more, Mets owner Steve Cohen has professed a clear acceptance of moving well beyond his comfort zone to acquire top talent—precisely the kind of mindset that an estimated net worth of more than $21 billion enables. Deferred payments embraced by many teams, particularly the Dodgers, also help with the rise in compensation. 

“If you want something amazing, it’s going to be uncomfortable. It’s never going to be comfortable,” Cohen said. “So I always stretch [financially].” 

As a result, chatter inside the game is quickly growing and a $1 billion player deal is poised to arrive in the not-too-distant future. Such talk is rising in the NBA, too, where top-end deals for basketball’s megastars are also growing at an accelerating rate. 

Who Can It Be Now?

As the parlor game begins over who and when gets MLB’s first $1 billion deal, there is perhaps a meaningful clue on the timing. Commissioner Rob Manfred is looking to fundamentally retool the league’s media strategy to have a broad batch of both national and local rights available in 2028 when current deals with ESPN, Fox, and TNT Sports expire. Once that is resolved, team owners will have better clarity on future revenues. 

By that point, MLB will also have gone through another round of labor negotiations with the MLB Players Association, and a clearer road map should also exist on the sport’s economic framework for at least the back end of this decade. Given the salary escalation just in the last year, though, some owners also may not want to wait on those developments—just as Cohen clearly didn’t in a deal with Soto stretching through 2039. 

On the player front, there is a growing crop of young stars not yet eligible for free agency that will almost certainly command big dollars once they do get the ability to select their next team, and perhaps could be the first to get a $1 billion contract. Among them are Reds shortstop Elly De La Cruz, Orioles shortstop Gunnar Henderson, and Blue Jays first baseman Vladimir Guerrero Jr. 

None of those players, however, had the career head start that Soto did, who reached the big leagues at 19 and became a free agent just days after his 26th birthday—earlier than nearly all other MLB players.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jul 5, 2026; Chicago, Illinois, USA; Chicago Cubs second baseman Nico Hoerner (2) slides into score against the St. Louis Cardinals during the sixth inning at Wrigley Field.

Pending Labor Talks, MLB Is Set for Earliest Opening Day in 2027

Labor woes cloud the consideration of next year’s slate.
Jul 13, 2026; Philadelphia, PA, USA; Tampa Bay Rays third baseman Junior Caminero (13) bats in the second round of the All Star-Home Run Derby at Citizens Bank Park.

Home Run Derby Ratings Drop 7% on Netflix

The event’s pivot to streaming results in a slightly lower average audience.
Jul 14, 2026; Philadelphia, Pennsylvania, USA; General view of fireworks over Citizens Bank Park during the fourth inning of the All-Star Game.

MLB All-Star Game Ratings Get a Boost From World Cup

The midseason showcase’s audience rises with a World Cup lead-in.
2026 ESPY Awards New York Knicks

5 Takeaways From the 2026 ESPY Awards

The annual ESPN awards show returned to New York this year.
podcast thumbnail mobile
Front Office Sports Today

7/17/26 – World Cup Final Preview, Bam-Herro Aftermath, LeBron’s Waiting Game

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Apr 18, 2026; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (23) reacts against the Houston Rockets during game one of the first round of the 2026 NBA Playoffs at Crypto.com Arena. Mandatory Credit: Kirby Lee-Imagn Images

Silver Wants LeBron Decision So NBA Can Finalize Schedule

James’s free agency choice will help shape the NBA’s national TV schedule.
Jul 11, 2026; Las Vegas, Nevada, USA; Conor McGregor (right) attempts a flying kick at the start of his fight against Max Holloway during UFC 329 at T-Mobile Arena. Mandatory Credit: Mark J. Rebilas-Imagn Images TPX IMAGES OF THE DAY
July 16, 2026

McGregor Return Draws Nearly 16 Million Viewers on Paramount+

UFC 329 trailed Freedom 250 in total and average viewership.
July 16, 2026

MLS Commish: ‘We’ve Got a Lot of Boats’ on Soccer’s Rising Tide

The league eyes significant growth in the wake of a massive World Cup.
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
May 27, 2026; Chicago, Illinois, USA; Chicago Sky guard Natasha Cloud (9) brings the ball up court against the Toronto Tempo during the first half at Wintrust Arena. Mandatory Credit: Kamil Krzaczynski-Imagn Images
Exclusive
July 16, 2026

WNBA’s Cloud Calls Out Engelbert Over Sports Bettor Threats

Cloud said she constantly receives racist messages online.
July 16, 2026

NHL’s New 84-Game Schedule Brings Earlier Start, High-Profile Games

The expanded slate leans further into a series of key events.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 16, 2026 Spectators during the first round
July 16, 2026

For Fans at The Open, Golf and Alcohol Don’t Mix Easily

At the Open, alcohol sales start at 10 a.m. each day.
Jul 15, 2026; New York, NY, USA; A MLS and Apple TV advertisement for the FIFA World Cup 2026. Mandatory Credit: Kirby Lee-Imagn Images
July 15, 2026

MLS Will Attempt to Seize on World Cup Momentum

The league is eyeing the opportunity but still has a long-term view.