• Loading stock data...
Friday, January 9, 2026

The Big Ten Has Been the Real Winner of the First 12-Team CFP

An all–Big Ten title game is a real possibility—a feat that would be worth more than just bragging rights.

Ohio State Buckeyes do a quick cals drill with the fans prior to the NCAA football game against the Michigan Wolverines at Ohio Stadium in Columbus on Saturday, Nov. 30, 2024.
Adam Cairns/Imagn Images

In the battle between the Big Ten and SEC for college football dominance, the Big Ten is winning. And with multimillion-dollar College Football Playoff payouts, the conference has earned much more than bragging rights. 

The first year of the expansion era began with college football’s super leagues on (almost) equal footing. The Big Ten landed four teams in the bracket: conference champion Oregon and at-large bids Penn State, Ohio State, and Indiana. The SEC notched three, with conference champion Georgia leading the way, and Tennessee and Texas making appearances as well. 

But as the rounds progressed, the SEC’s lone survivor became newcomer Texas. Meanwhile, the Big Ten makes up half of the semifinalists, with mainstays Penn State (playing Notre Dame in Thursday’s Orange Bowl) and Ohio State (facing the Longhorns in Friday’s Cotton Bowl). A decade ago, Ohio State won the first-ever CFP title, and has a chance to plant the Big Ten flag yet again on the first-ever expanded championship.

The Big Ten has earned $40 million in bonuses so far, while the SEC has earned $26 million. The formula comes from the CFP’s new prize money system: Each team earns $4 million for making it into the Playoff, an additional  $4 million for making a quarterfinal, and another $6 million for making a semifinal. (Teams also receive $3 million per game for travel expenses.)

Despite touting a semifinalist and the second-highest prize payout of any league in college sports, the SEC’s performance has sparked consternation among the league’s fan bases—especially as it relates to their worst fear imaginable: an all–Big Ten national championship game. 

“This would really completely change the paradigm of college football … if it’s two Big Ten teams and the Big Ten is ruling the world,” SEC Network host Paul Finebaum said early this week. “I’m not sure what we’re gonna do down here in SEC country but hang our heads.”

The prize money system could throw more salt in the wound if Texas doesn’t win Friday: The two national-championship-bound teams earn $6 million for their conferences (or in Notre Dame’s case, for itself). That means the Big Ten has a chance to rake in $12 million more for an all–Big Ten game next week in Atlanta.

SEC commissioner Greg Sankey has already begun lobbying for amendments to the qualification format and bracket—no doubt spurred by the league’s lack of success this season and criticism from some that Alabama was snubbed. 

Sankey doesn’t just want to have more teams in the postseason next year—he wants his league to dominate the entire event. He’s suggested on multiple occasions that he expects the SEC to earn eight spots: one conference champion, and all seven remaining at-large bids. That’s the maximum amount of bids that any conference can earn.

“What is my objective? I’d love to have eight teams,” he said early in December. “This conference, the Southeastern Conference is unique in our rigor and our depth, and I think that has to be understood and recognized.”

But for now, the league is riding on the success of new member Texas, who may have to beat two Big Ten teams to win the championship. Perhaps sending eight teams to the Playoff is a goal it can hope to achieve next year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Oregon Ducks quarterback Bo Nix greets Phil Knight after defeating the Liberty Flames to win the Fiesta Bowl at State Farm Stadium in Glendale on Jan. 1, 2024.

Oregon-Indiana Is a Battle of Billionaire-Backed Rosters

Both schools have their richest alumni funding NIL.
David Cone

David Cone Out at ESPN

The former Yankees and Mets pitcher is leaving the network.
U.S. Rep. Ritchie Torres, is shown during a congressional field hearing on Countering Violent Extremism, Terrorism and Antisemitic Threats in New Jersey. Monday, October 3, 2022

Prediction Market Scrutiny Intensifies With Introduction of Insider Trading Bill

The legislation was spurred by suspiciously timed Venezuela trades, not sports.

Maui PGA Tour Return in Limbo After The Sentry’s Cancellation

The Sentry, which was canceled, was supposed to be Jan. 8–11.

Featured Today

Hockey in Florida Was Once a Risk. Now It’s Thriving

The state of Florida has become a traditional—and highly lucrative—market.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Why Pro Sports Team Valuations Will Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
Imagn Images/Front Office Sports
January 2, 2026

FOS Crystal Ball: Predictions for the Business of Sports in 2026

Here’s what FOS journalists think could be on the horizon.
Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025
December 24, 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.

Miami Earns $20M With CFP National Championship Trip

No other power conference allows schools to keep all CFP prize money.
January 8, 2026

Ole Miss Survived Kiffin Coaching Chaos to Make CFP Semifinal

Multiple coaches have gone back and forth between Ole Miss and LSU.
January 8, 2026

Demond Williams Walks Back Transfer Talk, to Stay at Washington

Washington threatened legal action to force him to honor his rev-share contract.
Sponsored

ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
Oregon Ducks head coach Dan Lanning and Indiana Hoosiers head coach Curt Cignetti shake hands with Gary Stokan on Thursday, Jan. 8, 2026, during a coaches' press conference ahead of the College Football Playoff Peach Bowl game at the College Football Hall of Fame in Atlanta.
January 8, 2026

Peach Bowl CEO: ‘We’ve Lost the Mission’ of College Sports

The Peach Bowl CEO is wary of private equity’s entry into college sports.
Dec 13, 2025; Inglewood, CA, USA; Washington Huskies quarterback Demond Williams Jr. (2) is forced out of bounds by Boise State Broncos defensive back Jeremiah Earby (6) after a catching a pass in the second half of the LA Bowl at SoFi Stadium.
January 7, 2026

Washington Considers Suing Former QB Demond Williams

Washington wants to hold Williams accountable for certain buyout provisions.
January 7, 2026

CFP Coaches Thriving—and Cashing In—As Nick Saban Disciples

Head coaches of the four remaining CFP teams had stints under Nick Saban.
Dec 31, 2025; Arlington, TX, USA; Miami Hurricanes offensive lineman Jaden Wilkerson (71) walks off the field after the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium.
January 7, 2026

ACC Only Power Conference Giving CFP Teams 100% of Payout

Big Ten, Big 12 share distributions equally; SEC has a hybrid model.