Wednesday, May 20, 2026

The Big Ten Has Been the Real Winner of the First 12-Team CFP

An all–Big Ten title game is a real possibility—a feat that would be worth more than just bragging rights.

Ohio State Buckeyes do a quick cals drill with the fans prior to the NCAA football game against the Michigan Wolverines at Ohio Stadium in Columbus on Saturday, Nov. 30, 2024.
Adam Cairns/Imagn Images

In the battle between the Big Ten and SEC for college football dominance, the Big Ten is winning. And with multimillion-dollar College Football Playoff payouts, the conference has earned much more than bragging rights. 

The first year of the expansion era began with college football’s super leagues on (almost) equal footing. The Big Ten landed four teams in the bracket: conference champion Oregon and at-large bids Penn State, Ohio State, and Indiana. The SEC notched three, with conference champion Georgia leading the way, and Tennessee and Texas making appearances as well. 

But as the rounds progressed, the SEC’s lone survivor became newcomer Texas. Meanwhile, the Big Ten makes up half of the semifinalists, with mainstays Penn State (playing Notre Dame in Thursday’s Orange Bowl) and Ohio State (facing the Longhorns in Friday’s Cotton Bowl). A decade ago, Ohio State won the first-ever CFP title, and has a chance to plant the Big Ten flag yet again on the first-ever expanded championship.

The Big Ten has earned $40 million in bonuses so far, while the SEC has earned $26 million. The formula comes from the CFP’s new prize money system: Each team earns $4 million for making it into the Playoff, an additional  $4 million for making a quarterfinal, and another $6 million for making a semifinal. (Teams also receive $3 million per game for travel expenses.)

Despite touting a semifinalist and the second-highest prize payout of any league in college sports, the SEC’s performance has sparked consternation among the league’s fan bases—especially as it relates to their worst fear imaginable: an all–Big Ten national championship game. 

“This would really completely change the paradigm of college football … if it’s two Big Ten teams and the Big Ten is ruling the world,” SEC Network host Paul Finebaum said early this week. “I’m not sure what we’re gonna do down here in SEC country but hang our heads.”

The prize money system could throw more salt in the wound if Texas doesn’t win Friday: The two national-championship-bound teams earn $6 million for their conferences (or in Notre Dame’s case, for itself). That means the Big Ten has a chance to rake in $12 million more for an all–Big Ten game next week in Atlanta.

SEC commissioner Greg Sankey has already begun lobbying for amendments to the qualification format and bracket—no doubt spurred by the league’s lack of success this season and criticism from some that Alabama was snubbed. 

Sankey doesn’t just want to have more teams in the postseason next year—he wants his league to dominate the entire event. He’s suggested on multiple occasions that he expects the SEC to earn eight spots: one conference champion, and all seven remaining at-large bids. That’s the maximum amount of bids that any conference can earn.

“What is my objective? I’d love to have eight teams,” he said early in December. “This conference, the Southeastern Conference is unique in our rigor and our depth, and I think that has to be understood and recognized.”

But for now, the league is riding on the success of new member Texas, who may have to beat two Big Ten teams to win the championship. Perhaps sending eight teams to the Playoff is a goal it can hope to achieve next year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NHL Playoffs Deliver Record Second-Round Ratings for ESPN, TNT

The Canadiens-Sabres series brought additional audience milestones.
exclusive

World Cup Will Block Notorious Dallas Glare for At Least One Game

FIFA will use the curtains for a 6 p.m. kickoff match this summer.

How Philadelphia Built a $140 Million World Cup War Chest

Philly’s private fundraising is unique among World Cup host cities.

Will Wade’s LSU Is Pushing College Basketball to the Absolute Limit

The notorious coach has assembled a team of international pros.

Featured Today

NFL Rivalries Are Made on the Field, Mocked in Schedule Release Videos

Every year, teams find new ways to one-up themselves (and their rivals).
Bart Swings/Falyn Fonoimoana/Avery Poppinga
May 14, 2026

OnlyFans Is Paying Pro Athletes What Their Sports Won’t

The adult-content platform is a reliable income source for niche athletes.
May 13, 2026

How Sports Graphic Designers Are Grappling With the Rise of AI Art

The release of ChatGPT 2.0 Images sparked a conversation among sports designers.
May 12, 2026

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Dec 31, 2025; Las Vegas, NV, USA; Utah Utes quarterback Devon Dampier (4) carries the ball against Nebraska Cornhuskers defensive back Donovan Jones (37) in the second half during the SRS Distribution Las Vegas Bowl at Allegiant Stadium.

Dave Checketts: Utah ‘Sold Off Their Future’ With PE Deal

The Utah–Otro Capital was approved by the university board in December.
Oct 25, 2025; Cincinnati, Ohio, USA; Cincinnati Bearcats quarterback Brendan Sorsby walks off the field after defeating the Baylor Bears at Nippert Stadium. Mandatory Credit: Aaron Doster-Imagn Images
May 18, 2026

Texas Tech QB Sorsby Sues NCAA Seeking Eligibility

If deemed ineligible, Sorsby is eyeing the NFL Supplemental Draft.
U.S. Senator Maria Cantwell (D-WA) shakes hands with Shanghai Mayor Gong Zheng during a U.S. congressional delegation's visit in Shanghai, China, May 5, 2026.
May 19, 2026

As SCORE Act Fails Again, a New College Sports Bill May Emerge

On Monday night, House leadership canceled the vote.
Sponsored

Mark Cuban Peels Back the Curtain

Mark Cuban discusses sports ownership, the rise of NIL, and the evolving media landscape.
Sponsored

Volpe Brings Style to the Bronx

With the New York Yankees & Anthony Volpe, Charles Tyrwhitt is bringing its decades-long playbook to one of sports’ biggest stages.
May 15, 2026

3 Hot Topics at ACC Spring Meetings

Jim Phillips talked PE, Duke-Amazon, and CFP expansion.
May 15, 2026

Expanded March Madness Brings ‘Visibility’ to Women’s Game

Still, some coaches worry that mid-majors will be overlooked.
May 14, 2026

Arkansas Reinstates Tennis Teams After Donors Promise Millions

The move comes just 20 days after the programs were initially cut.