Monday, October 5, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

The Big Ten Has Been the Real Winner of the First 12-Team CFP

An all–Big Ten title game is a real possibility—a feat that would be worth more than just bragging rights.

Ohio State Buckeyes do a quick cals drill with the fans prior to the NCAA football game against the Michigan Wolverines at Ohio Stadium in Columbus on Saturday, Nov. 30, 2024.
Adam Cairns/Imagn Images

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

In the battle between the Big Ten and SEC for college football dominance, the Big Ten is winning. And with multimillion-dollar College Football Playoff payouts, the conference has earned much more than bragging rights. 

The first year of the expansion era began with college football’s super leagues on (almost) equal footing. The Big Ten landed four teams in the bracket: conference champion Oregon and at-large bids Penn State, Ohio State, and Indiana. The SEC notched three, with conference champion Georgia leading the way, and Tennessee and Texas making appearances as well. 

But as the rounds progressed, the SEC’s lone survivor became newcomer Texas. Meanwhile, the Big Ten makes up half of the semifinalists, with mainstays Penn State (playing Notre Dame in Thursday’s Orange Bowl) and Ohio State (facing the Longhorns in Friday’s Cotton Bowl). A decade ago, Ohio State won the first-ever CFP title, and has a chance to plant the Big Ten flag yet again on the first-ever expanded championship.

The Big Ten has earned $40 million in bonuses so far, while the SEC has earned $26 million. The formula comes from the CFP’s new prize money system: Each team earns $4 million for making it into the Playoff, an additional  $4 million for making a quarterfinal, and another $6 million for making a semifinal. (Teams also receive $3 million per game for travel expenses.)

Despite touting a semifinalist and the second-highest prize payout of any league in college sports, the SEC’s performance has sparked consternation among the league’s fan bases—especially as it relates to their worst fear imaginable: an all–Big Ten national championship game. 

“This would really completely change the paradigm of college football … if it’s two Big Ten teams and the Big Ten is ruling the world,” SEC Network host Paul Finebaum said early this week. “I’m not sure what we’re gonna do down here in SEC country but hang our heads.”

The prize money system could throw more salt in the wound if Texas doesn’t win Friday: The two national-championship-bound teams earn $6 million for their conferences (or in Notre Dame’s case, for itself). That means the Big Ten has a chance to rake in $12 million more for an all–Big Ten game next week in Atlanta.

SEC commissioner Greg Sankey has already begun lobbying for amendments to the qualification format and bracket—no doubt spurred by the league’s lack of success this season and criticism from some that Alabama was snubbed. 

Sankey doesn’t just want to have more teams in the postseason next year—he wants his league to dominate the entire event. He’s suggested on multiple occasions that he expects the SEC to earn eight spots: one conference champion, and all seven remaining at-large bids. That’s the maximum amount of bids that any conference can earn.

“What is my objective? I’d love to have eight teams,” he said early in December. “This conference, the Southeastern Conference is unique in our rigor and our depth, and I think that has to be understood and recognized.”

But for now, the league is riding on the success of new member Texas, who may have to beat two Big Ten teams to win the championship. Perhaps sending eight teams to the Playoff is a goal it can hope to achieve next year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Dream Say Short Playoff Turnaround Is Reason for Closing Upper Bowl

The Dream drew about 9,700 for each of their first two playoff home games.

Northwestern Stadium Developer Explains Empty Seats

The 35,000-seat stadium was officially sold out in its first game.
Apr 7, 2026; Salt Lake City, Utah, USA; Edmonton Oilers center Connor McDavid (97) warms up before a game against the Utah Mammoth at Delta Center.
First at FOS

NHL ‘Hot for Hockey’ Audio Shorts Campaign Is Done

The league says it was meant to be a one-week-only campaign.
podcast thumbnail mobile
Front Office Sports Today

A Conversation with Gronk about Sports Betting, Tom Brady & More

0:00

Featured Today

How the Baseball Cap Became a ‘Behemoth’

The hat has become essential for athletes, fans, and the sports-agnostic.
Morishita-Sato-homerun-celebration-at-Meiji-Jingu-Baseball-Staidum-2025
September 28, 2026

Japanese Baseball Is Fighting Back Against MLB Talent Drain

Nippon Professional Baseball is reimagining how to be a global juggernaut.
Aug 9, 2026; Bedminster, New Jersey, USA; President Donald Trump walks out of the clubhouse during the final round of the LIV Golf New York tournament at Trump National Bedminster.
September 25, 2026

Trump’s Year of Sports Gets Busier With CFB, Presidents Cup

The impact of Trump’s attendance varies across each sporting event.
A Bar of Their Own
September 25, 2026

Women’s Sports Bars: Novelty Has Worn Off, ‘That’s a Good Thing’

They’re leveling up, but sustainability remains the first consideration.
Hot & Social/Mets
September 18, 2026

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive

Portnoy on Fox ‘Big Noon’ Exit: Ryan Day Thinks I ‘Doxxed’ Him

Portnoy tells FOS that Ohio State pushed for his removal.
October 3, 2026

NCAA Defers to ACC on Controversial Pitt–Virginia Tech Ending

The ACC declined to comment on the play call.
October 3, 2026

New-Look Pac-12 Returns for First Week of Conference Play

It’s a milestone many thought unlikely just three years ago.
Sponsored

Beyond the Scorecard: How Dow Is Putting Purpose at the Center of Women’s Golf

Discover how Dow and the LPGA are building a partnership with lasting impact.
Arizona State hockey head coach Greg Powers watches his team as they play UMass-Lowell at Oceanside Ice Arena on Jan. 12, 2018, in Tempe.
October 2, 2026

ASU Commissions Independent Investigation of Hockey Workout

Coach Greg Powers was placed on leave earlier this week.
Florida Governor Ron DeSantis speaks with New York Yankees president Randy Levine as they attend a roundtable event on collegiate sports at the White House in Washington, D.C., March 6, 2026.
Exclusive
October 2, 2026

SEC and Big Ten Don’t Want to Expand: Randy Levine

Levine argued amending the conference realignment provision would be unnecessary.
Apr 3, 2026; Phoenix, AZ, USA; Detail view of an NCAA basketball in the hoop during the second half of a semifinal of the Final Four of the women's 2026 NCAA Tournament between the UConn Huskies and the South Carolina Gamecocks at Mortgage Matchup Center. Mandatory Credit: Kirby Lee-Imagn Images
October 2, 2026

Ohio Court Reverses Grandfathering of Athletes Into NCAA Eligibility

Parallel litigation remains ongoing in several states.
Dec 31, 2025; Arlington, TX, USA; A detailed view of the College Football Playoff logo on the pylon during the game between the Miami Hurricanes and Ohio State Buckeyes during the 2025 Cotton Bowl and quarterfinal game of the College Football Playoff at AT&T Stadium. Mandatory Credit: Jerome Miron-Imagn Images
October 2, 2026

ESPN’s Exclusive Window Closes Next Week As 24-Team CFP Looms

The College Football Playoff has until Dec. 1 to expand for 2027.