• Loading stock data...
Friday, January 2, 2026

The Big Ten Has Been the Real Winner of the First 12-Team CFP

An all–Big Ten title game is a real possibility—a feat that would be worth more than just bragging rights.

Ohio State Buckeyes do a quick cals drill with the fans prior to the NCAA football game against the Michigan Wolverines at Ohio Stadium in Columbus on Saturday, Nov. 30, 2024.
Adam Cairns/Imagn Images

In the battle between the Big Ten and SEC for college football dominance, the Big Ten is winning. And with multimillion-dollar College Football Playoff payouts, the conference has earned much more than bragging rights. 

The first year of the expansion era began with college football’s super leagues on (almost) equal footing. The Big Ten landed four teams in the bracket: conference champion Oregon and at-large bids Penn State, Ohio State, and Indiana. The SEC notched three, with conference champion Georgia leading the way, and Tennessee and Texas making appearances as well. 

But as the rounds progressed, the SEC’s lone survivor became newcomer Texas. Meanwhile, the Big Ten makes up half of the semifinalists, with mainstays Penn State (playing Notre Dame in Thursday’s Orange Bowl) and Ohio State (facing the Longhorns in Friday’s Cotton Bowl). A decade ago, Ohio State won the first-ever CFP title, and has a chance to plant the Big Ten flag yet again on the first-ever expanded championship.

The Big Ten has earned $40 million in bonuses so far, while the SEC has earned $26 million. The formula comes from the CFP’s new prize money system: Each team earns $4 million for making it into the Playoff, an additional  $4 million for making a quarterfinal, and another $6 million for making a semifinal. (Teams also receive $3 million per game for travel expenses.)

Despite touting a semifinalist and the second-highest prize payout of any league in college sports, the SEC’s performance has sparked consternation among the league’s fan bases—especially as it relates to their worst fear imaginable: an all–Big Ten national championship game. 

“This would really completely change the paradigm of college football … if it’s two Big Ten teams and the Big Ten is ruling the world,” SEC Network host Paul Finebaum said early this week. “I’m not sure what we’re gonna do down here in SEC country but hang our heads.”

The prize money system could throw more salt in the wound if Texas doesn’t win Friday: The two national-championship-bound teams earn $6 million for their conferences (or in Notre Dame’s case, for itself). That means the Big Ten has a chance to rake in $12 million more for an all–Big Ten game next week in Atlanta.

SEC commissioner Greg Sankey has already begun lobbying for amendments to the qualification format and bracket—no doubt spurred by the league’s lack of success this season and criticism from some that Alabama was snubbed. 

Sankey doesn’t just want to have more teams in the postseason next year—he wants his league to dominate the entire event. He’s suggested on multiple occasions that he expects the SEC to earn eight spots: one conference champion, and all seven remaining at-large bids. That’s the maximum amount of bids that any conference can earn.

“What is my objective? I’d love to have eight teams,” he said early in December. “This conference, the Southeastern Conference is unique in our rigor and our depth, and I think that has to be understood and recognized.”

But for now, the league is riding on the success of new member Texas, who may have to beat two Big Ten teams to win the championship. Perhaps sending eight teams to the Playoff is a goal it can hope to achieve next year.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

President Donald Trump raises his arms to supporters who gathered across the street fromTrump International Golf Club to celebrate President's Day in West Palm Beach, Florida on February 17, 2025.

Future of D.C.’s Public Golf Courses Unclear After Trump’s Takeover

The National Links Trust’s 50-year lease has been terminated.

Sabalenka, Kyrgios Hint at ‘Battle of the Sexes’ Sequel

Sabalenka lost to Kyrgios in straight sets in the controversial exhibition.
Jan 1, 2026; Pasadena, CA, USA; Indiana Hoosiers head coach Curt Cignetti looks on before the 2026 Rose Bowl and quarterfinal game of the College Football Playoff against the Alabama Crimson Tide at Rose Bowl Stadium. Mandatory Credit:

Cignetti Triggers ‘Good Faith Market Review’ With Rose Bowl Win

The blowout of Alabama will likely mean a $1 million raise.
Feb 6, 2025; New Orleans, LA, USA; Jay Glazer at Fox Sports media day at Ernest N. Morial Convention Center.

How Jay Glazer Has Gone on an NFL Scoop Streak

The NFL insider says his job is to “give you something no one knows.”

Featured Today

Heated Rivalry (L to R) - Connor Storrie as Ilya Rozanov and Hudson Williams as Shane Hollander in Episode 104 of Heated Rivalry. Cr. Sabrina Lantos © 2025

Hockey Needed Some Virality. Then Came ‘Heated Rivalry’

No one was prepared for the Canadian show’s smash success.
Rob Manfred
exclusive
December 23, 2025

MLB Teams Fear League Will Pick Winners and Losers in Tech

One company under consideration was founded by a top MLB exec’s uncle.
December 23, 2025

What It Takes to Pull Off Florida’s First Outdoor NHL Game

The Rangers will face the Panthers in Miami’s first NHL Winter Classic.
December 14, 2025

How Pickleball Became One Massive Private-Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.
Dec 13, 2025; Inglewood, CA, USA; Boise State Broncos punter Oscar Doyle (37), long snapper Mason Hutton (42) and place kicker Canaan Moore (48) on the bench prior to the LA Bowl Game against the Washington Huskies at SoFi Stadium.

The Pac-12 Comes Back in 2026

The league was decimated in 2023 during a vicious round of realignment.
January 1, 2026

Lane Kiffin Earns $500K Bonus From Ole Miss Win Over Georgia

LSU is paying Kiffin’s full bonus structure from his Ole Miss contract.
Jan 1, 2026; Miami Gardens, FL, USA; Oregon Ducks head coach Dan Lanning and players on the podium to receive the champions trophy following the 2025 Orange Bowl and quarterfinal game of the College Football Playoff against the Texas Tech Red Raiders at Hard Rock Stadium.
January 2, 2026

Big Ten Widens CFP Gap in Expanded 12-Team Era

The conference has had four semifinals the past two seasons.
Sponsored

The CFP Bowl Game Tickets Everyone Wants

The second 12-team College Football Playoff is in full swing and tickets to these games are selling at a premium.
January 1, 2026

Football Transfer Portal Chaos Continues Despite New Rules

The NCAA eliminated the spring portal window, leaving just one in January.
January 1, 2026

The Pac-12 Shrank to Pac-2. In 2026, It Returns With 9 Members

The league was decimated in 2023 during a vicious round of realignment.
January 1, 2026

College Football GMs Became Must-Have in 2025

College front offices got corporatized in 2025.
January 1, 2026

Miami’s CFP Run Nets $14M So Far—and Canes Keep It All

The CFP awards these funds to conferences, which distribute them to schools.